Mercado Libre releases its third Transparency Report, reporting continued improvements in the fight against counterfeiting and piracy
24 Maio 2022 - 5:01PM
Mercado Libre (Nasdaq: MELI) published its third Transparency
Report with technology as the central pillar in the construction of
an ever more secure and reliable user experience throughout its
eCommerce and financial services platforms. This report corresponds
to the period July-December 2021.
Published biannually, the Transparency Report
focuses on the results from four main areas: law enforcement
information requests, the response rate to takedown listings that
infringe the company’s Terms and Conditions, intellectual property
rights protection measures, and personal data management.
“This new report reinforces our commitment to
the safety of our ecosystem and our users’ experience whilst
showing our cooperation with law enforcement authorities throughout
the region. We will keep innovating to develop new tools that will
allow us to improve everything we do.” says Federico Deyá, Head of
the Legal Central Department at Mercado Libre.
KEY DATA IN THE REPORT
- In the reported period, we received
more than 16,000 inquiries on users’ transactions or information
from law enforcement authorities. 90% of them were responded with
the requested information, whereas the remaining 10% consisted of
incorrect requests or requesting information Mercado Libre does not
have.
- Only 1.09% of the 585,879,265
active listings during the semester were subject to removal or
suspension due to a Court decision or violation of Terms and
Conditions. When compared to the previous Transparency Report, the
number of listings removed due to infringements dropped 27%,
clearly showcasing the effectiveness of our detection and
monitoring tools. 99% of deleted content was proactively detected
by Mercado Libre’s own teams and systems.
- The Brand Protection Program (BPP)
uses automated artificial intelligence and machine-learning tools
that feed off its enrolled members’ notices. In the reported
period, 569,451 notices based on Intellectual Property Rights (IPR)
alleged infringements were received, which represents only 0.1% of
the items offered on the site, showing that the platform’s
technology and machine learning tools helped reduce the number of
notices by 41.2% when compared to the previous reported
period.
- The ARCO rights (Spanish acronym
for Right to Access, Rectification, Cancellation, and Object to
processing) guarantee users control over their personal data. In
this period, 19.3% fewer ARCO rights exercises were made compared
to the previous: 13,438.
Mercado Libre was the first Latin American
company to adopt the practice of sharing performance indicators
that reflect its efforts to create a safe environment, build trust,
guarantee a good user experience and work collaboratively with
different stakeholders. Innovation and technology are the drivers
that continue positioning Mercado Libre as the region’s safest
e-commerce ecosystem and digital payment solution.
See full Report
About Mercado Libre Founded in
1999, Mercado Libre is Latin America’s leading e-commerce
technology platform. Through its platforms Mercado Libre, Mercado
Pago and Mercado Envíos, it provides solutions to individuals and
companies buying, selling, advertising, shipping and paying for
goods and services online. Mercado Libre serves millions of users
and creates an online market for a wide variety of goods and
services traded in an easy, safe and efficient way. It is among the
50 most visited sites globally in terms of pages viewed and it is
the mass marketplace with the largest number of unique visitors in
its key countries as per the metrics provided by comScore Networks.
The Company listed on Nasdaq (NASDAQ: MELI) following its initial
public offering in 2007.
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