Deadfellaz, a global NFT ecosystem, and
DraftKings Inc. (Nasdaq: DKNG) announced today a collaboration to
transform 13 professional football players into limited-edition NFT
player cards with Deadfellaz IP. Slated to drop on October 25th on
DraftKings Marketplace, the collectibles will be a must-have item
in any NFT collection and will be playable exclusively in
Reignmakers Football contests, DraftKings’ NFT-based fantasy
football-style game where customers can build a collection of NFT
player cards with which they can draft a lineup for use in fantasy
sports-style games.
Players that will be transformed into Deadfellaz
include Nick Chubb, Jalen Hurts, Alvin Kamara, Kyler Murray, Deebo
Samuel and Matthew Stafford. Additional players will be announced
at a later date. The previously announced agreement between
DraftKings and the NFLPA facilitated by OneTeam, which is leading
the NFLPA’s video games and trading cards business, grants
DraftKings licensing rights for active NFL players, including the
authentic use of name, image and likeness.
As part of the collaboration, the collection
will feature first-of-its-kind utility, including access to gated
Deadfellaz-themed contests and exclusive NFT prizing. Collectors of
these limited-edition player cards will also be eligible to compete
for a share of the over $1,000,000 in prizing available in
Reignmakers Football contests every week during the professional
football season. Just in time for Halloween weekend, the player
cards will be eligible for lineup inclusion starting on October
30th and can be used for the remainder of the season.
Having already become one of the most well-known
Web3 brands in pop culture, Deadfellaz has a robust following in
the sports and entertainment industries and beyond. The brand’s
reach beyond Web3 extends to various influential entertainers and
culture shifters, including Reese Witherspoon, Alexis Ohanian, and
recently announced DraftKings Marketplace brand ambassador Steve
Aoki.
“Deadfellaz have established themselves as one
of the most culturally relevant and impactful NFT projects in Web3
to date,” said Matt Kalish, DraftKings co-founder & President,
DraftKings North America. “With this collaboration, we are
connecting our communities to create a Reignmakers Football
experience with a Deadfellaz twist that we believe you can’t get
anywhere else. We are excited for The Horde to experience
Reignmakers Football in time for the Halloween weekend’s football
matchups.”
“We are thrilled to be working with DraftKings
on this collection,” said Betty & Psych, Co-Founders of
Deadfellaz. “We love building bridges from the Web3 space into
other communities like fantasy sports fans. This collaboration with
Reignmakers provides a strong opportunity to innovate and bring the
value of Web3 to the fantasy sports industry.”
The collaboration is one of the multiple
activations that Deadfellaz is announcing this month - including
their biggest live event yet: DEADZONE LA, taking
place on Halloween weekend. The one-night, ticketed event is
expected to be a must-attend Halloween event of the season, a
celebration where The Horde will gather for a night to remember,
featuring live art and music in both the real world and the
metaverse. The ticketed event takes place on October
29th in LA’s Arts District at Skylight ROW DTLA. For more
information, visit the Deadfellaz Medium page here, and
tickets are available at tokenproof.xyz/events/deadzonela.
You can purchase NFTs from the
DraftKings-Deadfellaz collaboration in the U.S. and play in
Reignmakers Football contests wherever they are currently offered
(currently not CT, HI, ID, LA (select parishes), MT, NV, OR, PA,
and WA). For more information on DraftKings Marketplace,
Reignmakers Football and upcoming drops, customers can visit
marketplace.draftkings.com. For more information on Deadfellaz,
visit deadfellaz.io.
About Deadfellaz
Deadfellaz is a collection of 10,000 undead NFTs
living on the Ethereum blockchain, launched in August 2021. The
Deadfellaz genesis project came from a love of horror and a strong
desire to fill a gender void across popular blockchain avatar
projects. With a reputation for being one of the most diverse and
inclusive communities in Web3, Deadfellaz does everything with
community members top of mind. The collection has made $80 million
in sales to date and has evolved into an ecosystem with millions of
followers, a total volume of sales equaling close to 30K ETH, and
nearly 7,000 unique holders called “The Horde,” which includes
Reese Witherspoon, Lionel Richie, Pussy Riot, Steve Aoki, Lil Baby,
and Alexis Ohanian.
About DraftKingsDraftKings Inc.
is a digital sports entertainment and gaming company created to
fuel the competitive spirit of sports fans with products that range
across daily fantasy, regulated gaming and digital media.
Headquartered in Boston, and launched in 2012 by Jason Robins, Matt
Kalish and Paul Liberman, DraftKings is the only U.S.-based
vertically integrated sports betting operator. DraftKings is a
multi-channel provider of sports betting and gaming technologies,
powering sports and gaming entertainment for operators in 17
countries. The company operates iGaming in 5 states through its
DraftKings brand, as well as operating Golden Nugget Online Gaming,
an award-winning iGaming product and iconic gaming brand, in 3
states. DraftKings’ Sportsbook is live with mobile and/or retail
betting operations in the United States pursuant to regulations in
20 states and in Ontario, Canada. DraftKings’ daily fantasy sports
product is available in 6 countries internationally with 15
distinct sports categories. DraftKings is both an official daily
fantasy and sports betting partner of the NFL, NBA, MLB, NHL, PGA
TOUR and UFC as well as an official daily fantasy partner of
NASCAR. Launched in August 2021, DraftKings Marketplace is a
digital collectibles ecosystem designed for mainstream
accessibility that offers curated NFT drops and supports
secondary-market transactions. DraftKings also owns Vegas Sports
Information Network (VSiN), a multi-platform broadcast and content
company.
Forward-Looking
StatementsCertain statements made in this press release
are “forward looking statements” within the meaning of Section 21E
of the Securities Exchange Act of 1934, as amended, and the Private
Securities Litigation Reform Act of 1995. When used in this press
release, the words “estimates,” “projected,” “expects,”
“anticipates,” “forecasts,” “plans,” “intends,” “believes,”
“seeks,” “may,” “will,” “should,” “future,” “propose” and
variations of these words or similar expressions (or the negative
versions of such words or expressions) are intended to identify
forward-looking statements. These forward-looking statements are
not guarantees of future performance, conditions or results, and
involve a number of known and unknown risks, uncertainties,
assumptions and other important factors, many of which are outside
DraftKings’ control, that could cause actual results or outcomes to
differ materially from those discussed in the forward-looking
statements. For a discussion of additional risks and uncertainties,
which could cause actual results to differ from those contained in
the forward-looking statements, see DraftKings’ filings with the
U.S. Securities and Exchange Commission. DraftKings does not
undertake any obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise, except as required by law.
Deadfellaz Media ContactChelsey
Northern -
cn@wearetheuntold.comdeadfellaz@wearetheuntold.com
DraftKings Media
Contactmedia@draftkings.com @DraftKingsNews
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