Mercado Livre detaches itself from the market and grows 19% on Black Friday 2022
28 Novembro 2022 - 2:46PM
Mercado Livre recorded the best Black Friday in its history.
Considering the promotional week from Monday (21/11) to Sunday
(27/11), the largest e-commerce in Brazil reached a 19% increase in
gross sales, with growth above the company's expectations in the
main categories. Consumer Electronics and Fashion were the
highlights of the period, confirming the hypothesis that the world
football championship would transform the dynamics of consumption
on Black Friday. While sales of electronic products continue as a
natural vocation for the date, the fashion sector has gained
relevance due to the search for clothing in the colors of Brazil,
adding to the maturation of the sector in Brazilian e-commerce.
Although these categories were a highlight
across e-commerce in Brazil, Mercado Livre's performance took off
from the market, which fell by 23%, during Friday (25), in relation
to 2021, according to an analysis by NielsenIQ|Ebit. On the same
day, the advance of Mercado Livre was 10%. The big highlight,
however, was the weekend, which recorded an increase of over
30%.
“This Black Friday is a good example of why
Mercado Livre has maintained profitable sales growth over the last
few quarters, despite the market's challenges. With this long-term
view, we started participating in promotional dates a little over 2
years ago and continue to improve with each edition. The success of
our Black Friday in 2022 is due to the great integration of our
ecosystem and synergy with the platform's sellers, which today
allows us to have a mix of categories and products that are very
adjustable to the moment of the market and to the needs of
consumers," highlights Fernando Yunes, Senior Vice President and
leader of Mercado Livre in Brazil.
“The constant positive shopping experience
increases recurrence and is even more effective on key retail
dates, such as Black Friday. We fulfilled our promise and, today,
90% of all products sold in Full have already been delivered to our
consumers,” adds Yunes.
Mercado Pago also takes off and Pix
gains prominence
Mercado Pago, Mercado Livre’s digital bank, also
recorded growth above the market this Black Friday. Gross sales,
adding online and physical retail, reached an increase of 38%,
above the market registered according to the Cielo do Varejo
Ampliado Index - ICVA. The data considers the promotional week from
Monday (21.11) to Sunday (27.11) compared to the same period last
year.
The use of Pix continued to grow rapidly in
online sales during this week. Also from Sunday (20.11) to Sunday
(27.11) the transaction volume of this means of payment in online
stores (outside the Mercado Livre platform) grew 52% compared to
the same period of the previous year.
The categories that stand out in the volume of
online transactions via Pix were Electronics, Services, Fashion,
Health & Wellness and Tiqueteira (tourism, events and
entertainment), respectively.
“The fashion category, one of the most sought
after this Black Friday, represented a 49% increase in sales with
Pix this week,” analyzes Daniel Davanço, senior director of
payments for companies at Mercado Pago. “We see in these data the
union of two important highlights of this edition of the event: the
increase in consumer interest in fashion items and accessories and
the growth in the relevance of the instant payment method,”
completes Davanço.
Media Relations Contact:
valeria.bazzi@mercadolibre.com
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