AVIS extends PGA TOUR marketing partnership, adds Xander Schauffele as ambassador
17 Junho 2024 - 11:00AM
AVIS, one of the world’s best known car rental brands, has today
announced a multi-year extension of its partnership as the Official
Rental Car Company of the PGA TOUR, PGA TOUR Champions and Korn
Ferry Tour.
The agreement, through 2028, will continue to provide rental
vehicles for players, caddies, employees and fans at PGA
TOUR-sanctioned events worldwide. AVIS has been an Official
Marketing Partner and the preferred rental car company of the PGA
TOUR since 2011.
“For nearly 15 years, AVIS has safely and reliably gotten PGA
TOUR athletes, staff and fans to their next destination,” said
Brian Oliver, PGA TOUR Executive Vice President, Corporate
Partnerships. “The flexibility and availability offered by AVIS is
critical when conducting multiple tournaments around the world on a
given week, and we are delighted to continue our longstanding
relationship with them into the future.”
“AVIS is proud to extend its long-standing relationship with the
PGA TOUR. Our team of 25,000 driven employees are honored to be
trusted with the travel plans of PGA TOUR athletes, staff and
millions of fans,” said Jessica Kornacki, Vice President,
Marketing, AVIS. "As the busy summer travel season kicks off,
there's no better time to hit the road in your AVIS rental car and
enjoy a thrilling PGA TOUR event."
The extended partnership will see the rental car provider engage
with PGA TOUR fans across the FedExCup season through its AVIS
‘Plan on Us’ campaign, highlighting the company’s legacy of being
trusted with customer’s travel plans, over and over again. For 75
years, AVIS’s only plan is to make sure you keep yours.
AVIS partners with eight-time PGA TOUR winner and
defending Olympic Gold Medalist Xander Schauffele
AVIS is also thrilled to tee off a two-year partnership with PGA
TOUR sensation Xander Schauffele. Like AVIS, Xander is a leader on
the global stage. Renowned for his precision, skill, and
consistency on the golf course, Schauffele will now bring his drive
for excellence to AVIS, embodying the brand’s commitment to
superior performance and customer satisfaction.
Commenting on the partnership, Schauffele said, “AVIS is known
the world over as being a leader in its field, and the car rental
brand who is always there when customers need them, even when plans
change. I’m delighted to partner with them and look forward to us
both delivering great results together.”
“We are thrilled to be working with Xander Schauffele and his
team. He’s an exceptional athlete whose dedication to his craft
makes him the perfect partner and we look forward to breaking more
records together,” said Jessica Kornacki, Vice President,
Marketing, AVIS.
About PGA TOURBy showcasing golf’s
greatest players, the PGA TOUR engages, inspires and positively
impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach,
Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR
Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA
TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR
members represent the world’s best players, hailing from 28
countries and territories. Showcasing the biggest moments in the
sport with history and legacy on the line, the PGA TOUR has
long-term domestic distribution partnerships for broadcast coverage
on CBS, NBC and Golf Channel and video streaming service on ESPN+.
Internationally, PGA TOUR coverage is available across 200+
countries and territories in 28 languages via 44 broadcast and
digital partners. Virtually all tournaments are organized as
non-profit organizations to maximize charitable giving, and to
date, tournaments across all Tours have generated more than $3.93
billion.
Fans can follow the PGA TOUR on the new PGA TOUR
app and PGATOUR.COM, and on social media channels,
including Facebook, Instagram (in Spanish, Korean and
Japanese), LinkedIn, TikTok, X (in English, Spanish and
Japanese), WhatsApp (in English and Spanish),
WeChat, Weibo, Toutiao and Douyin.
About AVISAVIS operates one of the world's
best-known car rental brands with approximately 5,100 locations in
approximately 170 countries. AVIS is owned by AVIS Budget Group,
Inc. (NASDAQ:CAR), global provider of mobility solutions, which
operates and licenses the brand throughout the world, and is
headquartered in Parsippany, New Jersey. For more information visit
and www.AVIS.com.
CONTACTS: Chris Cox, PGA TOUR, chriscox@pgatourhq.comJames
Tomlinson, AVIS, abgpress@edelman.com
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