Acentra Health Names Heather Adamson as Senior Vice President of Marketing
18 Junho 2024 - 10:34AM
Acentra Health, a technology solutions and clinical services
company dedicated to helping government healthcare agencies
accelerate better health outcomes, today announced that Heather
Adamson has joined the company as Senior Vice President of
Marketing. In this role, Adamson will oversee the development and
implementation of the company’s marketing strategy, creating
data-driven frameworks to support the company’s brand, content,
digital, and product marketing programs. She reports to Acentra
Health’s Chief Growth Officer.
“Heather brings a strong portfolio of success in helping
companies elevate their brand and drive sustained growth through
thought leadership, creative storytelling, and digital mastery,”
said Kelly Loeffler, Executive Vice President and Chief Growth
Officer, Acentra Health. “As we celebrate the one-year anniversary
of the Acentra Health brand, Heather’s expertise will help us
further extend our brand story in the market and show the value
Acentra Health delivers in helping clients improve health
outcomes.”
Adamson brings nearly 20 years of healthcare and technology
marketing experience to Acentra Health, along with a track record
of leading teams to achieve brand and business growth. Most
recently, Adamson led branding, communications, and marketing for
Integra Connect, a leader in value-based, precision medicine
solutions for specialty care. Adamson also held Editor-in-Chief
roles for IBM’s Data & AI division and IBM Watson Health,
overseeing demand-generation campaigns, content and digital
marketing, thought leadership, and executive visibility efforts.
Adamson also spent 10 years at leading communications and marketing
agencies, driving market growth for large healthcare and
pharmaceutical brands through creative campaigns, public relations
programs, scientific communications, and digital strategies.
“I am excited to join Acentra Health at such an important time
in its journey. Acentra Health is known for driving innovation
around healthcare technology and clinical services to improve
health outcomes and is poised for impressive growth with existing
clients and in new markets,” said Adamson. “I look forward to
collaborating with Acentra Health’s leaders and marketing team to
deliver on our brand promise and growth goals.”
Adamson holds a master’s degree in public relations from
Syracuse University and received a bachelor’s degree in advertising
and public relations from the University of Central Florida.
About Acentra Health
Acentra Health combines public sector knowledge, clinical
expertise, and technological ingenuity to modernize the healthcare
experience for state and federal partners and their priority
populations. From designing and developing advanced claims,
encounter, and provider solutions that drive efficiency and cost
savings to delivering clinically focused service models for care
management and quality oversight, Acentra Health is accelerating
better health outcomes. Acentra Health is backed by Carlyle
(NASDAQ: CG), a global investment firm. Learn more at
acentra.com.
Media Contact:Janice MooreVice President, Corporate
Communications703-214-3552
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0948dc04-ebc3-44ab-9485-5517fedf6fa4
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