Bold and Timeless Interiors for Queen
Anne Herald a New Era of Design for
Cunard Ocean Travel
VALENCIA, Calif., April 26,
2022 /CNW/ -- Today at Seatrade Cruise Global, Cunard
- pioneers of luxury ocean travel - announced designs for all
accommodations on the brand's newest ship Queen Anne. The line's 249th ship
is scheduled to launch in early 2024 with maiden season itineraries
announced on May 4.
Matt Gleaves, Cunard's newly
appointed VP, Commercial - North
America and Australasia, stressed the importance of
North America as an increasingly key market for Cunard citing
the opportunity of 40% growth potential across the U.S. and
Canada with the introduction of
Queen Anne to the fleet. The arrival
of a fourth ship to the fleet provides Cunard the opportunity to
increase the number of sailings in Alaska, Australia and Japan. Investments in advertising and
promotions and increasing support of the travel advisor community
are being made to develop new potential markets.
Gleaves stated, "As we step into the next chapter of Cunard's
storied history, Queen Anne provides
a platform to evolve the future of the brand and bring reimagined
Cunard signature experiences to new audiences. We are confident in
the North American market and believe there is significant
opportunity for growth. Queen Anne
will celebrate what makes Cunard so special in a way that is
relevant for today's luxury traveller, appealing to both our
existing loyal guests and those sailing with us for the first
time."
Queen Anne's accommodation
designs were also announced at Seatrade today. Bridging tradition
and contemporary luxury, Queen Anne
celebrates the influential design styles of both past and present.
World renowned designers David Collins Studio, Richmond
International and Sybille De
Margerie have joined forces under Creative Director
Adam D. Tihany's direction to create
an extraordinary and thoughtful standard-setting design - inspiring
a new way to travel at sea.
The talents' portfolios include luxury hotels, spas, restaurants
and bars, as well as high end yachts, and private grand residences.
For the first time David Collins Studio and Sybille de Margerie are taking their land based
expertise to the ship experience.The principle concept was founded
on heritage, craftsmanship, storytelling, style and innovation.
These five pillars ultimately became the design DNA for the ship,
and accordingly, the engine of inspiration for the designers,
working together in unison.
The design teams spent time in Liverpool to immerse themselves in the Cunard
Archives to unearth details from past Cunard ships preserved for
decades and to reinterpret Cunard Art Deco design for the future.
No stone was left unturned, from iconic poster advertisements,
brochure covers and plans of grand spaces of Cunard's early deco
inspired ships, to deliver a ship concept that rivals the
finest in hospitality experienced on shore.
Lewis Taylor, Design Director at
David Collins Studio commented, "We had the unique opportunity to
explore the fascinating trove of the Cunard Archives which is
housed within the University of
Liverpool and provides a wealth of photographs, onboard
pieces, details on layout, materials, fabrics, patterns and
textures, plus business documents and marketing collateral,
including menus and other ephemera. This experience was at the core
of the design inspiration for Queen
Anne."
Each stateroom category on Queen
Anne has a distinct design direction and inspiration. The
Britannia cabins comprise the
majority of accommodations onboard and celebrate the deep blue of
the ocean, glistening with flashes of gold to reflect the sunshine.
The cabins feature mesmerizing three-dimensional paper cut deco
frames celebrating deco patterns from Cunard's history. Bespoke
wall coverings offer a print pattern which takes inspiration from
the Cunard crest and laurel with still life photography of
historical Cunard objects in a bold, colourful presentation.
The Princess Grill suites are enveloped in sumptuous Cunard red
and gold tones and warm wooden furnishings. And the ship's premier
category, the Queens Grill, has a bold art deco design using
luxurious materials in deep shades of purple and wood intended for
refined relaxation and entertainment.
The Grand and Master Suites are designed as luxe residences in
subtle shades of green, purple, taupe and grey, framed with wood
and marble highlights, intended to be a private enclave for
entertaining friends on board. Each of the top six suites has been
named after an iconic waterway that was important to Cunard
throughout their history including Mersey, Solent,
Boston, Hudson, Halifax and Clyde. Even the bathrooms will
feature a black and white photo series documenting the construction
of Queen Anne, created by
world-renowned photographer Michael
Mann.
The Grand Lobby is the focal point where the new Cunard deco
design anchors itself and echoes throughout each space on the ship.
Overall, the design of Queen Anne is
an evolution from the rest of the fleet and will be an exciting,
bolder contemporary interpretation of Cunard's design.
Cunard continues its rich heritage of honoring the names of each
Queen Regnant over the last millennium: Mary, Victoria, Elizabeth
and now, Queen Anne. Queen Anne heralded in a new era of culture and
design emulating much that Cunard stands for today: a deep
commitment to the arts and innovation with a sense of style and
tradition that stands the test of time.
For more information about Cunard, or to book a voyage, contact
your Travel Consultant, call Cunard at 1-800-728-6273 or visit
www.cunard.com.
For travel agents interested in further information, please
contact your Business Development Manager, visit OneSource or call
Cunard toll free at 1-800-528-6273.
# # #
About Cunard
Cunard is a luxury British cruise line, renowned for creating
unforgettable experiences around the world. Cunard has been a
leading operator of passenger ships on the North Atlantic since
1840, celebrating an incredible 182 years of operation. A pioneer
in transatlantic journeys for generations, Cunard is world class.
The Cunard experience is built on fine dining, hand-selected
entertainment and outstanding service. From five-star restaurants
and in-suite dining to inspiring guest speakers, the library and
film screenings, every detail has been meticulously crafted to make
the experience unforgettable. Destinations include Europe, the Caribbean, the Far East and Australia.
There are currently three Cunard ships, Queen Mary 2, Queen
Elizabeth and Queen Victoria
and a fourth ship, Queen Anne, will
be entering service in early 2024. This investment is part of the
company's ambitious plans for the future of Cunard globally and
will be the first time since 1999 that Cunard will have four ships
in simultaneous service.
Cunard is based at Carnival House in Southampton and has been owned since 1998 by
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).
Social Media
Facebook: www.facebook.com/cunard
Twitter: www.twitter.com/cunardline
YouTube: www.youtube.com/wearecunard
Instagram: www.instagram.com/cunardline
Media Assets
Cunard photography is available online
at https://cunard.assetbank-server.com
Email: press@cunard.com
Password: Cunard1
For additional information about
Cunard, contact:
Jackie Chase,
Cunard, jchase@cunard.com, 310.926.7686,
Cindy Adams, MGA Media Group,
cindy@mgamediagroup.com, 917.282.2464
View original content to download
multimedia:https://www.prnewswire.com/news-releases/cunard-announces-growth-for-north-american-market-with-news-of-queen-anne-301533704.html
SOURCE Cunard Line