New 10-Year Agreements Designed to
Increase Franchisee Profitability, Marketing Firepower and Growing
Beverage Volumes
MIAMI, Sept. 11,
2023 /CNW/ - Restaurant Brands International (RBI)
today announced that its four iconic restaurant brands in the U.S.
– Burger King, Popeyes, Firehouse Subs and Tim Hortons - have renewed their valued
relationship with Coca-Cola until 2033. Under the new
agreements, Coca-Cola will invest in and support marketing
priorities with all four restaurant brands to drive additional
traffic and contribute to growing franchisee profitability.
"Coca-Cola has proven to be an exceptional partner, and we know
our guests in the U.S. love to pair our iconic food offerings with
Coca-Cola beverages. We are proud to renew our long-standing
relationship and work together to grow our market share in the
U.S.," said Josh Kobza, Chief
Executive Officer of RBI.
"The Coca-Cola Company has had a strong partnership with Burger
King, Popeyes, Firehouse Subs and Tim
Hortons for many years, and we are thrilled to renew this
strategic partnership in the U.S. for the next 10 years," said Amr
Kora, President, RBI Global Customer Team, Coca-Cola North America.
"We take great pride in providing their guests with refreshing
beverage options that we know they love and will be a
perfect complement to their food."
About Restaurant Brands
International Inc.
Restaurant Brands International Inc. is one of the world's
largest quick service restaurant companies with over $40 billion in annual system-wide sales and over
30,000 restaurants in more than 100 countries. RBI owns four of the
world's most prominent and iconic quick service restaurant brands –
TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These
independently operated brands have been serving their respective
guests, franchisees and communities for decades. Through
its Restaurant Brands for Good framework, RBI is improving
sustainable outcomes related to its food, the planet, and people
and communities. To learn more about RBI, please visit the
company's website at www.rbi.com.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company's purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and
tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Georgia, Gold Peak and Ayataka.
Our juice, value-added dairy and plant-based beverage brands
include Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide. Learn
more at www.coca-colacompany.com and follow us
on Instagram, Facebook and LinkedIn.
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SOURCE Restaurant Brands International Inc.