J.P. Wiser's Named Official Whisky of the
NHL
TORONTO and NEW
YORK, Oct. 9, 2024 /CNW/ - J.P. Wiser's,
Canada's #1 whisky brand, is
pouring its iconic Canadian spirit, passion and 165-years of
history into a new multiyear Canadian partnership with the National
Hockey League (NHL®), which names J.P. Wiser's the Official Whisky
of the NHL.
"Hockey isn't just a game in Canada; it's woven into our cultural fabric
and creates lifelong traditions. As one of Canada's oldest whisky brands, J.P. Wiser's
understands the importance of upholding such a legacy," said
George Skarpathiotakis, Senior Brand
Director of J.P. Wiser's.
"This collaboration allows J.P. Wiser's to build on the
tradition of bringing friends together over a Canadian whisky
during Canada's game. Bringing
these two iconic brands together we will unite generations of fans
and communities through their shared passion for the NHL,
celebrating those moments that matter most in homes across
Canada," he added.
"We are thrilled to welcome J.P. Wiser's to the NHL family where
together we will celebrate game night rituals with our passionate
fans across Canada," said
Chris Falkiner, NHL Vice President,
Business Development Solutions. "We look forward to bringing
creative and impactful campaigns to living rooms across the nation,
while providing J.P. Wiser's major brand visibility."
Already a well-recognized name in the NHL due to its
partnerships with the Montreal Canadiens, Detroit Red Wings, and
Pittsburgh Penguins, J.P. Wiser's is further solidifying its
position as the go-to whisky by enhancing its role as the official
choice for game night celebrations.
As part of this partnership, NHL fans can look forward to
limited edition whiskies, co-branded promotional merchandise,
in-store signings and social media contests. J.P. Wiser's will also
be visible on TV during NHL games broadcast on Rogers Sportsnet and
Prime Monday Night Hockey on Prime Video in Canada with prominent branding on Digitally
Enhanced Dasherboards, the League's advanced approach to
dynamic dasherboard advertising during select games.
On November 4th, J.P.
Wiser's will also launch a new NHL marketing campaign for the
2024-25 season. As the second installment under the 'Wisely Done'
umbrella, the campaign will air nationally on TV across
Canada and spotlight two prominent
NHL Alumni, Ryan Smyth and
Doug Gilmour.
"I'm really excited for people to see this ad because the
concept felt true to Canadian hockey roots. Ryan and I had a great
time shooting it, even squeezing in some chirps in between takes
for old-times' sake. And of course, it helped that I've always
enjoyed J.P. Wiser's whisky," stated Stanley Cup® Champion and
two-time NHL® All-Star Doug
Gilmour.
To learn more about J.P. Wiser's, visit www.jpwisers.com
NHL, the NHL Shield and the word mark and
image of the Stanley Cup are registered trademarks of the National
Hockey League. NHL and NHL team marks are the property of the NHL
and its teams. © NHL 2024. All Rights Reserved.
About J.P. Wiser's
Established in 1857, J.P. Wiser's Whisky is one of
Canada's oldest continuously
produced Canadian whiskies. Hiram
Walker & Sons Limited currently produces it at its
Windsor, Ontario distillery.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of
32 Member Clubs. Each team roster reflects the League's
international makeup with players from more than 20 countries
represented, all vying for the most cherished and historic trophy
in professional sports – the Stanley Cup®. Every year, the NHL
entertains more than 670 million fans in-arena and through its
partners on national television and radio; more than 191 million
followers - league, team and player accounts combined - across
Facebook, X, Instagram, Snapchat, TikTok, and YouTube; and more
than 100 million fans online at NHL.com. The League broadcasts
games in more than 160 countries and territories through its
rightsholders including ESPN, TNT Sports and NHL Network in the
U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, and
Poland; YLE in Finland; Nova in Czech Republic and Slovakia; Sky Sports and ProSieben in
Germany; MySports in Switzerland; and CCTV5+ in China; and reaches fans worldwide with games
available to stream in every country. Fans are engaged across the
League's digital assets on mobile devices via the free NHL® App;
across nine social media platforms; on SiriusXM NHL Network Radio™;
and on NHL.com, available in eight languages and featuring
unprecedented access to player and team statistics as well as every
regular-season and playoff game box score dating back to the
League's inception, powered by SAP. NHL Original Productions and
NHL Studios produce compelling original programming featuring
unprecedented access to players, coaches and League and team
personnel for distribution across the NHL's social and digital
platforms.
The NHL is committed to building healthy and vibrant communities
using the sport of hockey to celebrate fans of every race, color,
religion, national origin, gender identity, age, sexual
orientation, and socio-economic status. The NHL's Hockey Is For
Everyone™ initiative reinforces that the official policy of the
sport is one of inclusion on the ice, in locker rooms, boardrooms
and stands. The NHL is expanding access and opportunity for people
of all backgrounds and abilities to play hockey, fostering more
inclusive environments and growing the game through a greater
diversity of participants. To date, the NHL has invested more than
$100 million in youth hockey and
grassroots programs, with a commitment to invest an additional
$5 million for diversity and
inclusion programs over the next year.
SOURCE Corby Spirit and Wine Communications