A pioneer in the bourbon category, Jefferson's
will be available at the LCBO this fall.
TORONTO, Oct. 22,
2024 /CNW/ - Jefferson's Bourbon, known for its
innovation and boundary pushing approach to whiskey blending and
unique maturation, proudly debuts its flagship product, Jefferson's
Bourbon in Ontario this fall. This
expansion marks a significant milestone for the brand, allowing
enthusiasts to experience the distinctive taste of Jefferson's,
which has earned a loyal following in the U.S. and beyond.
Founded by Trey Zoeller and his
father Chet in 1997, Jefferson's is constantly experimenting with
various blending, aging and finishing techniques to achieve unique
flavours. Jefferson's Bourbon is a simple, yet substantial whiskey
aged in barrels with a very light char, allowing a myriad of
secondary flavours to express themselves. Finished with a proof of
82.3, the result is an approachable, easy-to-drink, smooth bourbon.
The flavour profile and price point make this a perfect bourbon to
enjoy neat or in a classic Old Fashioned cocktail.
"We're thrilled to bring Jefferson's Bourbon to Ontario," said Trey
Zoeller, Founder and Master Blender of Jefferson's Bourbon.
"Our mission has always been to create exceptional bourbons by
pushing the boundaries of what is possible, and we're excited to
share these expressions with whiskey lovers."
JEFFERSON'S BOURBON TASTING NOTES
- Nose: Brown sugar with a hint of citrus
- Flavour: Vanilla, peaches, toffee
- Finish: Delicate and warm, honey
CRAFTING THE PERFECT OLD FASHIONED
Known for its rich notes of brown sugar, toffee and a hint of
citrus, Jefferson's Bourbon is the perfect centrepiece for the
classic old fashioned cocktail. Dissolving the sugar properly in
the water and bitters ensures the base of the cocktail is smooth.
Gently stir to combine ingredients without diluting. An organe
peep over the glass adds citrus notes to deepen the bourbon's
complexity. A classic sip.
Ingredients
½ teaspoon sugar
3 dashes Angostura® bitters
2 parts Jefferson's Bourbon
Orange peel (for garnish)
Step 1: Add sugar, bitters and a few drops of water to a
rocks glass. Stir until sugar is mostly dissolved.
Step 2: Fill the glass with ice cubes. Add Jefferson's
Bourbon and gently stir to combine.
Step 3: Squeeze the orange peel over the drink to express
its oils. Then, drop it in and enjoy!
In Canada, the Jefferson's
portfolio consists of Jefferson's Bourbon, Jefferson's RESERVE and
Jefferson's OCEAN.
Please sip responsibly.
ABOUT JEFFERSON'S
Trey
Zoeller and his father, Chet, a famed bourbon historian,
established Jefferson's in 1997. They were continuing a family
tradition that goes back to 1799 when Trey's eighth generation
grandmother became the first woman on record in America to be
arrested for the "production and sales of spirituous liquors." Over
the last 25 years, Trey has brough a unique perspective to
Jefferson's, seeing bourbon through the lens of nature, exploration
and experiences. The brand has led with innovations in the art of
blending and maturation, yielding distinctive flavours.
ABOUT CORBY SPIRIT & WINE
Corby Spirit and Wine
Limited is a leading Canadian manufacturer, marketer and
distributor of spirits, wines and ready to drink (RTD). Corby's
portfolio of owned-brands includes some of the most renowned brands
in Canada, including J.P. Wiser's®, Lot 40®,
and Pike Creek® Canadian whiskies, Lamb's®
rum, Polar Ice® vodka, McGuinness® liqueurs,
Ungava® gin, Cabot Trail® liqueur, Chic
Choc® Spiced rum, The Foreign Affair® wines,
and Ace Beverage Group's Cottage Springs®, Cabana
Coast®, Liberty
Village®, and Good Vines®. Through its
affiliation with Pernod Ricard S.A., a global leader in the spirits
and wine industry, Corby also represents leading international
brands such as ABSOLUT® vodka, Chivas Regal®, The
Glenlivet® and Ballantine's® Scotch whiskies,
Skrewball® whiskey, Jameson® Irish whiskey,
Código 1530® and Olmeca Altos® tequilas,
Beefeater® gin, Malibu® rum,
Kahlúa® liqueur, Mumm® champagne; and Jacob's
Creek®, Wyndham Estate®,
Stoneleigh®, Campo
Viejo®, and Kenwood® wines. Corby is a
publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock
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SOURCE Corby Spirit and Wine Communications