Video: Chocolate Chex-press Provides Free Fares To Chicago Transit Riders To Celebrate Chocolate Day
09 Julho 2007 - 5:20PM
PR Newswire (US)
General Mills Partners with Chicago Transit Authority to Launch
Chocolate Chex(TM) Cereal MINNEAPOLIS, July 9 /PRNewswire/ -- In
honor of "Chocolate Day" on Saturday, July 7, thousands of
Chicagoans received a free ride on select Chicago Transit Authority
(CTA) buses courtesy of Chocolate Chex(TM), a brand- new delicious
and wholesome cereal from General Mills. To view the Multimedia
News Release, go to:
http://www.prnewswire.com/mnr/chocolateday/28854/ To celebrate the
launch of Chocolate Chex cereal, General Mills partnered with the
CTA to offer free bus fares to riders on four "Chocolate
Chex-press" buses wrapped with a special Chocolate Chex exterior
design on July 7. Chicagoans were also among the first to try the
new product, as samples of Chocolate Chex cereal was handed out
free at some bus stops along the routes. "For chocolate lovers,
your breakfast has finally arrived," said Rohan Thakur, brand
manager for General Mills and Chocolate Chex. "And what better way
to celebrate 'Chocolate Day' than to partner with the CTA to offer
Chicagoans a free ride on the 'Chocolate Chex-press' buses."
Irresistible Chocolate Meets Wholesome Goodness With a touch of
cocoa, Chocolate Chex cereal offers chocolate lovers an
irresistible taste -- while also providing a wholesome breakfast.
Chocolate Chex cereal contains eight grams of sugar and is also a
good source of whole grain. In addition, Chocolate Chex cereal is
naturally cholesterol-free and provides 12 vitamins and minerals,
including Calcium, Iron and Vitamin D. As a delicious, yet
wholesome, breakfast cereal the entire family will find something
to love about Chocolate Chex. Parents will appreciate the
nutritional benefits, and parents and kids alike will love the
chocolate taste. "Chocolate Chex cereal lets people start the day
right by matching their love of chocolate with a nutritious
breakfast," said Thakur. "It is truly a cereal that will appeal to
everyone in the family. And, it is also offered at a great value to
fit within the family budget." As the newest addition to the Chex
brand of cereals, Chocolate Chex joins a wholesome breakfast
tradition that has been around since 1935, when Chex cereal was
first introduced. Like its predecessors, Chocolate Chex features
oven toasted rice and corn cereal for a delicious cereal that stays
crunchy in milk. About General Mills General Mills is a leading
global manufacturer and marketer of consumer foods products, with
annual worldwide net sales of $12.5 billion. Its global brand
portfolio includes Betty Crocker, Pillsbury, Green Giant,
Haagen-Dazs, Old El Paso, Bugles and more. It also has more than
100 U.S. consumer brands, more than 30 of which generate annual
retail sales in excess of $100 million. Included in the U.S.
portfolio are some of the nation's most popular brands including
Cheerios, Wheaties and other Big G cereal brands; Yoplait and
Colombo yogurts; Betty Crocker desserts and dinner mixes; Betty
Crocker and Nature Valley snacks; Totino's frozen pizza and snacks;
and Progresso ready- to-serve soups. General Mills is also a leader
in the bakeries and foodservice business.
http://www.prnewswire.com/mnr/chocolateday/28854DATASOURCE: General
Mills CONTACT: Rebecca Herbst of OLSON for General Mills,
+1-612-215-9828, ; or Shelly Dvorak of General Mills
+1-763-764-6451, Web site: http://www.generalmills.com/
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