Nike, LeBron James Celebrate Launch of Zoom LeBron V and New Basketball Campaign
30 Outubro 2007 - 2:33PM
PR Newswire (US)
'Be Better Than Me' BEAVERTON, Ore., Oct. 30 /PRNewswire-FirstCall/
-- Nike and LeBron James kick off the start of the new season with
LeBron's fifth signature shoe, the Zoom LeBron V, and an inspiring
new campaign in which LeBron challenges himself and the next
generation of basketball players to keep working to be as good as
they can be. (Logo:
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO) Launching
the Zoom LeBron V with a provocative and inspirational message,
LeBron says in the new campaign that he's still improving his game,
and he wants to encourage young basketball players to not just
aspire to be him, but to be better than him. "I am LeBron James,"
he says at the end of the TV spot. "You don't want to be me. You
want to be better than me." The spot, which was produced by Nike in
cooperation with advertising agency Wieden & Kennedy, is
narrated by LeBron and features basketball highlights from his high
school and NBA career. Throughout the ad, LeBron acknowledges that
he's driven by the fact that he still has work to do and more
challenges to face in order to be as good as he can be. The
commercial will be executed in 30-second and 60-second versions and
will air on national networks as well as during NBA televised games
on TNT, ESPN, ABC and Fox Sports Net. The spots will also appear on
key digital sites and a print execution will appear in national
sport publications as well as on billboards in Cleveland and New
York City. The Zoom LeBron V is engineered specifically for
LeBron's game, and is available in the U.S. beginning November 15.
The Zoom LeBron V provides ultimate lightweight protection and
features full length Zoom Air cushioning and double stacked Zoom
Air heel cushioning for optimum response. In addition to providing
superior cushioning, the shoe has many design features that tie
directly to LeBron such as a map of his hometown Akron, Ohio, on
the inside of the tongue; a milk crate pattern on the ankle strap
that is reminiscent of the "basket" LeBron used in his youth; and
words from his inspired message "FAMILY", "PASSION" and "FEARLESS"
stitched on the inside of the ankle strap. Available for a
suggested retail price of $140, the Zoom LeBron V will be sold in
white, midnight navy-metallic gold. A second colorway of
black-varsity crimson will be available on December 13. In addition
to unveiling a new commercial and the launch of the Zoom LeBron V,
Nike will unveil a 110-foot high by 212-foot wide billboard in
Cleveland featuring James looking skyward, with his arms
outstretched and the tag line "We Are All Witnesses." The new
LeBron billboard will be unveiled near Quicken Loans arena on
October 31st just hours before LeBron and the Cleveland Cavaliers
take to the court to open the new NBA season. The new billboard
replaces a previous LeBron James billboard by Nike which captured
LeBron delivering one of his signature dunks taken during his
rookie season. NIKE, Inc. based near Beaverton, Oregon, is the
world's leading designer, marketer and distributor of authentic
athletic footwear, apparel, equipment and accessories for a wide
variety of sports and fitness activities. Wholly owned Nike
subsidiaries include Cole Haan Holdings Incorporated, a leading
designer and marketer of luxury shoes, handbags, accessories and
coats; Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; Exeter Brands Group
LLC, which designs and markets athletic footwear and apparel for
the value retail channel; Hurley International LLC, which designs,
markets and distributes action sports and youth lifestyle footwear,
apparel and accessories and NIKE Bauer Hockey Inc., a leading
designer and distributor of hockey equipment.
http://www.newscom.com/cgi-bin/prnh/19990818/NIKELOGO
http://photoarchive.ap.org/ DATASOURCE: NIKE, Inc. CONTACT: New
York Media Relations, +1-212-367-4447 Web site:
http://www.nikebiz.com/
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