NEW YORK, July 7, 2021 /PRNewswire/ -- Hinge, the
dating app "designed to be deleted," has announced the promotion of
Michelle Parsons to Chief Product
Officer. As Chief Product Officer, Michelle will focus on both
enhancing the user experience through product innovations and
developing internal systems that will help scale product
development. Tim MacGougan, Hinge's
current CPO, is stepping into the newly-created Chief Design
Officer role as the company doubles down on its goal to have the
most effective app design.
Prior to Hinge, Michelle had extensive product leadership
experience at Spotify as the Product Lead of Personalization and at
Netflix as the Product Lead of Global Kids and Family. She is
deeply skilled and passionate about articulating a brand's vision
and delivering clear workstreams that support employee and company
growth. Since joining the company in January
2021, Michelle has made significant progress implementing
Hinge's strategic vision of getting users off the app and into
meaningful relationships through end-to-end product discovery,
development and growth.
Having met her partner of five years on Hinge, Michelle
leverages her personal experience using the app to bring a unique
perspective to product development. As a part of the LGBTQIA+
community, Michelle understands the challenge of finding a space
that feels welcoming and is committed to creating an inclusive app
experience for all. Most recently, Michelle has supported the
integration of in-app features on Hinge — including choice of
pronouns and sexual orientation descriptors — to do just that.
"As someone who found love on Hinge, I know the profound impact
of what we do every day. I'm passionate about continuing to
innovate across the platform to create the most impactful and
supportive experience for our users," Michelle said. "At Hinge, our
product team has a huge opportunity to drive fresh innovation, not
only within our app experience, but also to lead the industry as a
whole. I'm excited for the product updates and innovations we'll be
sharing in the coming months."
In the near term, Michelle and her team are prioritizing four
primary product areas: self-expression, interaction, inclusion and
user discovery. Hinge's current in-depth profiles allow users to
showcase their personalities, and future in-app features will
empower daters to share a 3D version of themselves, including rich
media within profiles and conversations.
"To help every Hinge user find love, we need to continue to lead
our industry in product innovation and design. Given Michelle's
previous work in personalizing products at Netflix and Spotify, she
is the perfect person to help make Hinge a more individualized and
inclusive app for all daters," said Justin
McLeod, Founder and CEO of Hinge. "We're thrilled to elevate
her to this new role."
About Hinge
Hinge is the dating app for people who
want to get off dating apps. In today's digital world, singles are
so busy matching that they're not actually connecting, which is
what matters most. Hinge is on a mission to change that. So we
built an app that's designed to be deleted. On Hinge, there are no
rules, timers, or games. Instead, you'll have unique conversations
over what you've shared on your detailed profile. We're for people
who want to get off the app and out on great dates. And it's
resonating. For two years running, Hinge has been the
fastest-growing dating app in the United
States, United Kingdom,
Canada, and Australia. Hinge was acquired by Match Group
(NASDAQ:MTCH) in 2018.
Contact: Hinge@derris.com
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SOURCE Hinge