DALLAS, Sept. 30, 2021 /PRNewswire/ -- Today, Match
released initial findings from two key themes of its forthcoming
11th annual Singles in America study. The study is the only
one of its kind, an inclusive deep dive featuring a representative
sample of the single population, tracking their thoughts and
attitudes for more than a decade.
Want Love? Get vaxxed. Cupid's got a new arrow in his quiver: your
vaccination card. It's today's passport to romance.
The newest data reveals that vaccination status-- an issue that
wasn't even on the table a year ago-- has become of paramount
importance to a vast majority of singles today, with 58% reporting
it's the most important issue when it comes to dating a potential
partner, more so even than traditional deal breakers like political
affiliation (53%) or religion (43%). 73% of singles report they are
vaccinated (compared to 64% of the general U.S. population) and 2
in 3 singles say they want their dating partners to be vaxxed,
sending a clear message that being unvaxxed in the dating pool is a
major turn-off to the majority of today's singles.
These findings come on the heels of a widely predicted "Hot Vax
Summer" that failed to materialize. All singles-- men and women,
young and old, straight, gay and lesbian, report low rates of
intimacy or having sex and averaged only one makeout partner in the
last 12 months. In fact, only 8% of singles had a one-night-stand
during the pandemic, and 85% of singles report that sex is less
important to them now than it was pre-pandemic.
In stark contrast to the idea that singles would spend the
summer bed-hopping, findings from the Singles in America
study show that nearly 8 in 10 singles (78%) say they are picky
when considering a partner for casual sex, 2 in 3 want to wait
until after the third date to have sex, and 1 in 3 don't want close
physical intimacy at all within the first three dates.
"Want love? Get vaxxed," says Dr. Helen
Fisher, Biological Anthropologist and Chief Scientific
Advisor at Match. "Today's singles have dramatically changed their
dating priorities: 52% of singles won't even meet up with an
unvaccinated person; 48% regard anti-vaxxers as selfish; and almost
60% won't have sex with an unvaccinated person-- ever. Cupid's got
a new arrow in his quiver: your vaccination card. It's today's
passport to romance."
Vaccinations: A Shot at Love
Vaxx stats: Singles are leading the charge in vaccination
rates, with 73% of singles being vaccinated, compared to 64%
of the U.S. population.
- 65% of singles want their dating partners to be
vaccinated, including 72% of Boomers, while 41% of vaccinated
singles don't want to spend any time with someone who isn't
In comparison: How important is this issue to singles
when it comes to dating a potential partner?
- 58% say the vaccine is important
- 53% say political affiliation is important
- 52% say support of BLM is important
- 48% say support of LGBTQ+ rights is important
- 43% say being the same religion is important
- 43% say being the same ethnicity is important
The majority of singles want a vaccinated partner for sex,
romance and commitment:
- 58% of singles are unlikely to have sex with an
unvaccinated partner (33% of young singles; 57% Gen X, 85% of
- 54% of singles are unlikely to consider an unvaccinated
person for a romantic relationship (24% of young singles,
52% Gen X, 84% Boomers).
- 52% of singles will not go on a first date with someone
who is unvaccinated (24% young singles; 49% Gen X, 82% Boomers) and
53% of singles will not go on a second date with someone who
is unvaccinated (25% young singles, 50% Gen X, 82% Boomers).
- Nearly half of singles (48%) think those who are
unvaccinated are selfish, with 44% of Gen X and 60% of Boomers
Vaxxed vs. Unvaxxed Singles:
- 80% of vaccinated singles want their partner to be
vaccinated too; 51% of unvaccinated singles don't care either
- 58% of vaxxed singles will not have sex with someone
who isn't vaccinated (39% Men; 68% Women). And, more than 50%
of vaxxed singles will not go on a second date or get into a
relationship with someone who isn't vaccinated (including 61% of
- 51% of vaxxed singles will ask about a date's physical
health before a date (vs. 16% of unvaccinated singles).
The Not-So-Slutty Summer
Meaningful sex: Nearly half of all singles reported that
their ideal sexual relationship right now would be a committed,
exclusive relationship (45%); this includes young singles
- In comparison, 27% of singles want a friends-with-benefits or
casual sexual relationship (27% young singles).
Sex has new importance: For many singles, the
importance of sex has changed:
- 85% of singles say it's less important (15% of singles
said it's more important)
- 81% of men say it's less important (19% think it's more
- 87% of women say it's less important (13% think it's more
- 80% of Gen Z say it's less important
- 76% of Millennials say it's less important
- 87% Gen X say it's less important
- 93% Boomers say it's less important
Sex recession here to stay: Only 21% of singles are
looking to have sex more often in post-pandemic life.
- Only 8% of singles had a one-night-stand during the
ongoing COVID-19 pandemic; 13% of Gen Z vs. 3% of Boomers.
Kiss and Tell: On average, singles have had one
makeout partner in the past 12 months.
All is not lost: Despite overall declines and low
frequencies, almost half of singles (47%) have had sex at least
once this past year.
Faking it: Nearly half (47%) of both genders
faked an orgasm this past year (47% Men, 46% Women).
Less dick pics: 34% of singles sent less nudes
than prior to the pandemic (36% Men, 31% Women) and 40% of
Millennials sent less nudes.
Howdy, neighbor: 27% of Gen Z and 33% of Millennials
had sex with a non-romantic roommate for the first time this
Slow Love: 2 in 3 singles want to wait until
after the third date to have sex; and 1 in 3 don't want to
get super physical within the first three dates.
- Singles are waiting to get physical with someone new-- the
new "3-date rule". Only 45% of singles are comfortable making
out within the first three dates; 71% are more comfortable
waiting more than three dates for sex; less than 3 in 10 are
comfortable with oral sex within the first three dates.
- More than half of women (51%) say they feel nervous about
having sex with a new partner since the pandemic began.
- Casual sex means more rules: 78% of singles say they
are picky when considering a partner for casual sex. 22% say
they are less picky.
- Vaxxed: 84% of those vaccinated say they are equally or
more picky, vs. 74% of those unvaxxed.
Less sex, but more adventure:
- 1 in 3 young singles report that during the pandemic, they
learned how to better please themselves sexually.
- Half of singles say they learned something sexually
during the pandemic (e.g., how to please myself, how to please
my partner, what not to do with partners sexually or when
masturbating). This was greatest among young singles and men.
Match will release full findings from its 11th annual
Singles In America study later this Fall.
About Singles in America
Singles in America (SIA) was funded by Match and conducted by
Dynata in association with renowned anthropologist Dr. Helen Fisher and evolutionary biologist Dr.
Justin Garcia of The Kinsey
Institute at Indiana University. The
2021 study is based on the attitudes and behaviors taken from a
demographically representative sample of 5,000 U.S. singles between
the ages of 18 and 98. Generations are defined as: Gen Z (18-24),
Millennials (25-40), Gen X (41-56), and Boomers (57-75). Singles in
America remains the most comprehensive annual scientific survey of
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