Build-A-Bear Workshop Releases New
Limited-Edition Collectibles and Exclusive Collaborations as Part
of Year-Long Anniversary Event
LOUIS, April 25, 2022 /PRNewswire/ --
Build-A-Bear Workshop (NYSE: BBW) continues its year-long silver
celebration to commemorate its landmark 25th anniversary
with exciting new releases from the Vault and new collaborations
with popular licensed partners! Expand your collection with
these unique furry friends that promise to be filled with heart and
CELEBRATE 25 YEARS OF FURRY FRIEND WITH THIS EXCLUSIVE
RELEASE FROM THE VAULT
Following the successful
re-imaginings of classic furry friends including Chubby Cubby,
Curly Bear, and Blossom Bunny, Build-A-Bear today announced the
launch of Furever Hearts Bear. Inspired by the 2012 design,
this bear makes the perfect addition to your collection!
Available exclusively online, this limited-edition bear has unique
pink heart nose, sparkly paw pads, and a commemorative silver 25th
Celebration Collection emblem on its right paw pad.
New furry friends inspired by classic Build-A-Bear plush will be
release from the Vault each month. Collect them all and use
the handy Collector's Guide to keep track! Don't miss a
release by visiting the 25th Celebration page to learn
more and to sign up for updates throughout the year!
NEW COLLECTORS ITEM JUST IN FROM The Star Wars
Bring home the Empire's most fearsome force with the
Limited-Edition Darth Vader™ - Inspired Bear! This legendary Sith
Lord™ is represented in Build-A-Bear form and now available in a
special silver edition. The 25th Celebration Darth Vader™ -
inspired Bear is the perfect commemorative gift for STAR
WARS™ fans and collectors of all ages! This special
edition plush is available for a limited time in stores and
online. And get ready for May the 4th with the
action-packed STAR WARS™ collection! Give any fan or
collector in your life the coolest gift in the galaxy.
As part of the ongoing celebration of the brands 25th
year, Build-A-Bear will be releasing limited editions of
fan-favorite characters all year long! Featuring updated
designs, including special silver details, these furry friends are
must-have additions to any Build-A-Bear fan's collection!
Sign up to be updated on new releases on Build-A-Bear's
25th Celebration page.
STAR WARS and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm
Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
CELEBRATING 25 YEARS OF MEMORIES
celebrates 25 years of fun and laughter, Guests are invited to
share their favorite and furriest memories – or make new ones!
Guests can join the celebration and "Show Your Stuff" by uploading
pictures to the gallery at buildabear.com or post to social media
using #buildabear. With over 200 million furry friends made since
the company's inception, there are sure to be many memories to
share, whether it's a photo of a very first Build-A-Bear furry
friend, furry friends that commemorate special moments, or the
making of an all-new furry friend. The anniversary is the perfect
opportunity to remember past hugs & celebrate future hugs by
creating an epic time capsule of memories and personal stories.
JOIN THE BONUS CLUB
Build-A-Bear's Bonus Club will
have member-exclusive store and online offers throughout the year.
Bonus Club members will be among the first to receive news of the
latest products, events and those still to come surprises. Sign up
online to start receiving the latest updates.
Stay tuned for big announcements throughout the year on exciting
partnerships, more releases from the Vault, commemorative plush
from premium licensed partners, and MORE! Visit the
25th Celebration page to learn more or to sign up for
updates throughout the year!
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar retail locations operated through a
variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences
on buildabear.com including its online "Bear-Builder",
the animated "Bear Builder 3D Workshop" and its age-gated
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of
$411.5 million in fiscal 2021. For
more information, visit the Investor Relations
section of buildabear.com
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SOURCE Build-A-Bear Workshop