Build-A-Bear Workshop Recognized by Consumers
as a Top Retailer
ST.
LOUIS, July 8, 2022 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW), a beloved brand and leading interactive
retailtainment concept appealing to a wide array of consumers who
enjoy the fun of making their own furry friends, has been
recognized as one of Newsweek's America's Best Retailers of
2022. This prestigious award is presented by Newsweek and
Statista Inc., the world-leading statistics portal and industry
ranking provider. Following the announcement of being named a best
retailer, Build-A-Bear was also honored to be named on Newsweek's
list of America's Fastest Growing Online Shops 2022. This award is
also presented by Newsweek and Statista Inc.
"Following our most profitable year in our nearly 25-year
history, we continue to be delighted to provide guests of all ages
a unique experience to celebrate and commemorate life moments by
creating their own furry friends in both our retail stores and
online. We are honored to be named as a best retailer by Newsweek
and also receive recognition for the ongoing accomplishments of our
digital transformation with the Fastest Growing Online Shops
award. With over 200 million furry friends made, we take
great pride in our mission to add a little more heart to life each
day for our guests, so we are thrilled to receive both of these
awards," said Sharon Price John,
Build-A-Bear Workshop President and Chief Executive Officer.
Guests can visit one of nearly 500 interactive brick-and-mortar
Workshop locations and engage in a hands-on entertaining process to
create their very own, personalized furry friends. The experience
begins by choosing from a wide array of plush animals and then
stuffing them with love with the assistance of a BEAR BUILDER®
associate including participating in Build-A-Bear's iconic Heart
Ceremony. A wide range of clothing and accessories allows each new
friend to be customized and unique. The process completes when
Guests fill out a birth certificate and then take the new furry
friend home in a signature Cub Condo™ carrying case. The
personal nature of the interactive experience often fosters a
lasting and emotional brand connection.
Guests can also engage in unique digital experiences and shop
online at www.buildabear.com including the interactive
"Bear-Builder", the animated "Bear Builder 3D Workshop" and the
age-gated adult-focused "Bear Cave". They also have the option to
select home delivery by choosing Buy Online, Pickup In
Store and have their purchase ready to pick up at a local
Workshop. To explore gift options by occasion, recipient,
category and price, guests can visit the Build-A-Bear
GiftShop.
The America's Best Retailers of 2022 were identified based on
the results of an independent survey of customers across the U.S.
who have shopped at the retail stores in-person in the past three
years. Shoppers who participated in the survey were asked how
likely they were to recommend a retailer to friends and family as
well as how they ranked the retailer on factors including price,
selection and overall atmosphere.
America's Fastest Growing Online Shops 2022 were selected based
on an evaluation consisting of objective KPIs based on Sales,
Traffic, and Platform Quality. In total, more than 10,000 of the
largest online shops were evaluated using Statista and online
databases, online directories and price comparison websites.
ABOUT BUILD-A-BEAR WORKSHOP, INC. (NYSE:
BBW)
Build-A-Bear is a multi-generational global brand
focused on its mission to "add a little more heart to life"
appealing to a wide array of consumer groups who enjoy the personal
expression in making their own "furry friends" to celebrate and
commemorate life moments. Nearly 500 interactive brick-and-mortar
retail locations operated through a variety of formats provide
guests of all ages a hands-on entertaining experience, which often
fosters a lasting and emotional brand connection. The company also
offers engaging e-commerce/digital purchasing experiences on
www.buildabear.com including its online "Bear-Builder", the
animated "Bear Builder 3D Workshop" and its age-gated adult-focused
"Bear Cave". In addition, extending its brand power beyond retail,
Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop,
Inc., is dedicated to creating engaging content for kids and adults
that fulfills the company's mission, while the company also offers
products at wholesale and in non-plush consumer categories via
licensing agreements with leading manufacturers. Build-A-Bear
Workshop, Inc. (NYSE: BBW) posted total revenue of $411.5 million in fiscal 2021. For more
information, visit the Investor Relations section of
buildabear.com.
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SOURCE Build-A-Bear Workshop