New Make Your Own Furry Friends to Debut on
National Hug Day
ST.
LOUIS, Jan. 21, 2025 /PRNewswire/ -- Did you know
the average person gives six hugs a day?* At Build-A-Bear
Workshop®, we believe there's always room for more, which is why
we're celebrating National Hug Day with the launch of our
comforting Heartwarming Hugs weighted plushes. As the only
weighted plushes you can build yourself, this new collection
features an adorable bear and a sweet sloth—each with a removable
heart that can be warmed up and placed back inside to add cozy and
calming cuddles. Weighing three pounds, these furry friends are
noticeably larger and heavier than other plushes, offering an extra
soothing hug experience.
Research suggests that hugging can reduce stress and boost
oxytocin levels (the "cuddle hormone").* With that in mind, the
Heartwarming Hugs collection is designed to provide a sense
of warmth and connection for all ages—whether you need a little
extra TLC or want to share the joy with someone special.
"We always strive to bring a little more heart to life, and the
Heartwarming Hugs collection beautifully reflects that goal," said
Sharon Price John, CEO of
Build-A-Bear Workshop. "Featuring a warming heart you can actually
feel, these furry friends are a simple yet powerful way to
celebrate the act of a hug. Launching this collection on National
Hug Day is a heartfelt reminder that sometimes, a hug can say more
than words."
To celebrate National Hug Day, free shipping is available for
online purchases of the Heartwarming Hugs plushes from January
21–23, 2025. The Heartwarming Hugs Bear is available in stores and
online, while the lovable Heartwarming Hugs Sloth is exclusively
available online.
For additional press images click here.
About Build-A-Bear®
Since its beginning in 1997,
Build-A-Bear has evolved to become a beloved multi-generational
brand focused on its mission to "add a little more heart to life"
where guests of all ages make their own "furry friends" in
celebration and commemoration of life moments. Guests create their
own stuffed animals by participating in the stuffing, dressing,
accessorizing, and naming of their own teddy bears and other plush
toys based on the Company's own intellectual property and in
conjunction with a variety of best-in-class licenses. The hands-on
and interactive nature of our more than 500 company-owned,
partner-operated and franchise experience locations around the
world, combined with Build-A-Bear's pop-culture appeal, often
fosters a lasting and emotional brand connection with consumers,
and has enabled the Company to expand beyond its retail stores to
include e-commerce sales on www.buildabear.com and non-plush
branded consumer categories via out-bound licensing agreements with
leading manufacturers, as well as the creation of engaging content
via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear
Workshop, Inc.). The brand's newest communications campaign, "The
Stuff You Love," commemorates more than a quarter-century of
creating cherished memories worldwide. Build-A-Bear Workshop, Inc.
(NYSE: BBW) posted consolidated total revenues of $486.1 million for fiscal 2023. For more
information, visit the Investor Relations section of
buildabear.com.
*Source: Psychology Today
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SOURCE Build-A-Bear Workshop
