Building on 120 years of moto culture, H-D
Collections honors the past, while driving Harley-Davidson apparel
into the future
MILWAUKEE,
Feb. 13,
2023 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) is
excited to announce H-D® Collections, a grouping of unique and
distinct lifestyle apparel lines, defined by the heritage and
authenticity of Harley-Davidson, the most desirable motorcycle
brand in the world, will launch on hdcollections.com on
March 9, 2023.
With over 120 years of craftsmanship and heritage
under its belt, Harley-Davidson has shaped motorcycle culture while
driving its relevance far beyond the world of two wheels. As part
of H-D's continued growth strategy, H-D Collections aims to connect
authentically with consumers who identify with the adventurous
spirit of Harley-Davidson. Through curated products, experiences
and collaborations, H-D Collections seeks to honor the past, while
driving the motorcycle brand into the next 120 years and
beyond.
"With H-D Collections we're excited to celebrate
two elements of our heritage: design and craftsmanship" said
Jochen Zeitz, Chairman, President
and CEO, Harley-Davidson. "H-D Collections brings together the many
facets of moto-culture lifestyle, paying tribute to our heritage
with both Harley-Davidson Originals and Authorized Vintage, while
pushing the limits of design, form and function with Bar &
Shield."
H-D Collections is launching with three unique
product lines: Bar & Shield by Harley-Davidson,
Harley-Davidson® Originals, and Harley-Davidson® Authorized
Vintage, in addition to planned collaborations.
- Bar & Shield by Harley-Davidson is a new,
elevated lifestyle product line. Mirroring the study and
craftsmanship associated with Harley-Davidson heritage, Bar &
Shield is inspired by the unique combination of engineering,
functionality and motorcycle culture. The line, which takes its
name from the phrase historically used to describe the classic
Harley-Davidson logo, is designed by Creative Director of Apparel
Design Louise Goldin and her team to
bring a new spirit into the evolution of Harley-Davidson
apparel.
- Harley-Davidson® Originals looks to the brand's rich
heritage for inspiration, coming to life as a modern interpretation
of the classics. The items in this product line embody the history
of Harley-Davidson worn by fearless racers, notable personalities,
artists, everyday riders and enthusiasts for generations.
- Harley-Davidson® Authorized Vintage is genuine,
archival, and collectible. Painstakingly sourced and thoroughly
vetted, the product line is a collection of rare H-D® apparel
throughout history, certified by H-D's historians with certificates
of authenticity. H-D Authorized Vintage is rich with stories of
adventure, rebellion and the American spirit, positioning these
items among the most desirable in the vintage apparel market.
Consumers can look forward to an ever-changing array of vintage
t-shirts, sweatshirts, accessories, vests, jackets and leathers, as
well as monthly drops with rich Harley-Davidson stories.
- Harley-Davidson® Collaborations will see Harley-Davidson
partnering with creatives and brands in celebration of moto-culture
lifestyle - coming soon in 2023.
H-D® Collections will come to life through
apparel, unique retail experiences, and partnerships rooted in the
spirit of Harley-Davidson moto-culture, reaching new and existing
fans of the brand. As H-D Collections evolves, additional lines and
collaborations will be introduced and designed by Louise and her
team, based out of the H-D Design Studio in New York City.
Beginning March 9,
2023, H-D Collections will be available for purchase at
www.hdcollections.com and will pop-up at select cultural events and
festivals, starting with Austin,
TX March 10-14.
About Harley-Davidson
Harley-Davidson,
Inc. is the parent company of Harley-Davidson Motor Company and
Harley-Davidson Financial Services. Our vision: Building our legend
and leading our industry through innovation, evolution and emotion.
Our mission: More than building machines, we stand for the timeless
pursuit of adventure. Freedom for the soul. Since 1903,
Harley-Davidson has defined motorcycle culture with an expanding
range of leading-edge, distinctive and customizable motorcycles in
addition to riding experiences and exceptional motorcycle
accessories, riding gear and apparel. Harley-Davidson Financial
Services provides financing, insurance and other programs to help
get Harley-Davidson riders on the road. Learn more
at www.harley-davidson.com.
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SOURCE Harley-Davidson Motor Company