New partnerships with Ducks and Beavers,
spread the spirit of cruising across college sporting
events
SEATTLE, Feb. 16,
2023 /PRNewswire/ -- In a multi-year agreement,
Holland America Line has signed on as an official sponsor of the
Oregon Ducks and Oregon State Beavers. These partnerships expand
Holland America Line's foray into college sports and establish a
relationship with two universities in an important cruise market
for the premium brand.
Portland, Oregon, is one of
Holland America Line's top three markets in the Pacific Northwest.
These new sponsorships help the cruise line reach the largest
fanbase in the state at a variety of sporting events. The college
teams and cruise line will celebrate a shared passion for community
while engaging Ducks and Beavers fans with fun-filled experiences
including in-game activities, promotions and on-site branding.
"Our University of Oregon and
Oregon State University partnerships
give us the unique opportunity to reach a fanbase who are within
driving distance to our Seattle
and Vancouver, B.C. homeports for
our Alaska cruises, with
Portland being their number one
hub for fans and alumni," said Kacy
Cole, Holland America Line's vice president of marketing and
e-commerce. "We are excited to extend our cruise homeport to Ducks
and Beavers fans with a variety of initiatives throughout the year,
and we look forward to cultivating our relationships in support of
growing our brand presence in these two spirited communities."
Fans will see Holland America Line's presence throughout the
University of Oregon and Oregon State University sporting events through
multi-media campaigns. Additionally, Holland America Line's
sponsorship will be publicized across the schools' radio and
digital/social media channels, as well as through on-site
activations.
Throughout the remainder of the 2023 basketball season and
beyond, Holland America Line will be showcased at Oregon State's Gill Coliseum and University of Oregon's Matthew Knight Arena during the home games.
Come baseball season, Holland America Line will be integrated
into traditional game-day experiences at University of Oregon's PK Park. And Holland America
Line will bring new fun to an age-old baseball tradition at
Oregon State's Goss Stadium: during
each regular-season home game, one lucky attendee will be rewarded
if they can get fans to start 'The Wave' and get it to go
full-circle. In addition to receiving a premium giveaway at the
game, they will be entered to win a Holland America Line
cruise.
Before the regular football season, Holland America Line will
aim to build excitement at University of
Oregon as the presenting sponsor of the popular Oregon
Football Spring Game. The cruise line also will have integration as
part of the Oregon State University
Away Game Tailgate campaigns during the regular season and present
an active area in the family zone at Prothro Field during
University of Oregon football
games.
"We are proud to partner with Holland America Line, the leading
premium cruise line in the travel industry," said Jimmy Stanton, Senior Associate Athletics
Director for communications, University of
Oregon. "This is a natural partnership between two brands
with great history and tradition, and we look forward to working
together on gamedays and many other initiatives with Holland
America Line."
"We couldn't be more excited to partner with Holland America
Line, not only because of the phenomenal experiences they offer our
fans and alumni, but because of the fantastic people within the
organization and their vision for bringing a sponsorship to life at
Oregon State University," said
Sara Elcano, Senior Associate
Athletic Director, Oregon State. "We're
looking forward to integrating their brand story in an exciting way
throughout all our sports venues this year."
For more information about Holland America Line, consult a
travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit
hollandamerica.com. Holland America
Line's respective agreements with the Ducks and the Beavers
were made possible through LEARFIELD, athletics multimedia
rightsholder for Oregon and
Oregon State.
Editors Note: Photos are available at
https://www.cruiseimagelibrary.com/c/jiewlxfb.
Find Holland America Line on Twitter, Facebook,
Instagram and the Holland America Blog. You can also
access all social media outlets via the home page
at hollandamerica.com.
About Holland America Line
Holland America Line, part of Carnival Corporation and
plc (NYSE/LSE:CCL and NYSE:CUK), has been exploring the world for
150 years with expertly crafted itineraries, extraordinary service
and genuine connections to each destination. Offering an ideal
mid-sized ship experience, its fleet visits nearly 400 ports in 114
countries around the world and has shared the thrill of
Alaska for 75 years — longer than
any other cruise line. Holland America
Line's 11 vessels feature a diverse range of enriching
activities and amenities focused on destination immersion and
personalized travel. The best live music at sea fills each evening
at Music Walk, and dining venues feature exclusive selections from
a Culinary Council of world-famous chefs.
CONTACT:
|
Bill Zucker, Erik
Elvejord
|
PHONE:
|
800-637-5029,
206-626-9890
|
EMAIL:
|
pr@hollandamerica.com
|
View original content to download
multimedia:https://www.prnewswire.com/news-releases/holland-america-line-sponsors-university-of-oregon-and-oregon-state-university-athletics-to-reach-largest-fanbase-in-the-state-301749313.html
SOURCE Holland America Line