The retailer is collaborating with three female-founded
brands on a limited-time collection of over 100 vacation-ready
pieces, with most items $35 and
under
MINNEAPOLIS, March 29,
2023 /PRNewswire/ -- Target Corporation (NYSE:
TGT) today announced The Spring Designer Collection,
featuring three distinct women-founded brands: Agua
Bendita, Fe
Noel and RHODE. The collection
captures each designer's unique creative vision and celebrates
their individual heritage with more than 100 apparel, swim and
accessories items that embody the fun of warm-weather dressing and
bring guests a stylish spring aesthetic at a great value. The
pieces are meant to take guests stylishly through all their
springtime travel and adventures, from the beach and pool to
weekend brunch, nights on the town and beyond.
"Target has a long history of bringing to our guests the world's
best designers at amazing prices and our partnership with Agua
Bendita, Fe Noel and RHODE is
another great example of that," said Jill Sando, executive vice president and
chief merchandising officer, Target. "These are bold, distinctive,
women-founded brands inspired by their own roots and cultures and I
know our guests will absolutely love them."
Introducing the designers
Founded by best friends Catalina Álvarez and
Mariana Hinestroza 20 years
ago with nothing more than some leftover fabric, Agua Bendita is
known for its devotion to the creation of handmade and embroidered
pieces by over 500 talented Colombian artists.
"We want every single thing to have a bit of our Colombian
culture. Our brand shows the exuberance of Colombia — the tropical weather, the variety,
the magic — you can feel the energy and good vibes," said Catalina
Álvarez.
Agua Bendita for Target features an array of swimwear and
ready-to-wear pieces including matching sets, dresses and
accessories. These pieces capture a beach-to-street vibe with
handmade prints that celebrate the nature and beauty of
Colombia and its heritage.
At age 19, Fe Noel founder and
CFDA finalist Fe Noel opened
her own boutique for vintage lovers and trendsetters in
Brooklyn, New York. This boutique
served as a catalyst for her eponymous brand, which is heavily
influenced by her Caribbean
heritage and desire to help women embrace their femininity.
"We're living our Caribbean
roots loud and proud, inspired by the natural resources around us.
Fe Noel is about effortless luxury
and seeing life in all its beauty," said Felisha Noel.
Fe Noel for Target features
swimwear, pants and coverups that combine easy-yet-glamorous
silhouettes with bold prints and pops of color grounded in her
Grenadian roots.
Born out of a desire for comfortable and timeless pieces, RHODE
was founded by best friends Purna
Khatau and Phoebe
Vickers in 2014. Inspired by the varied cultures and
aesthetics they have experienced throughout the world, RHODE is a
representation of forever being on a journey.
"The beauty and vibrancy of India is a constant source of inspiration. We
also think a lot about ease and comfort — flattering silhouettes
that can be dressed up or down and pieces that make you feel more
confident," said Purna Khatau.
RHODE for Target includes dresses, swimwear, towels and bags in
a range of vibrant designs and globally inspired prints that exude
carefree confidence.
The Spring Designer Collection features versatile designs that
reflect Target's commitment to inclusivity, ranging in size from
XXS-4X and offers guests incredible value, with items ranging in
price from $15-$48, with most items $35 and under. The collection will be available
on Target.com and in select Target stores beginning
Saturday, April 15, while supplies
last. For added ease, the collection will also be available via
Target's convenient same-day pickup options, including Order Pickup
and Drive Up.
More information about the Spring Designer Collection is
available on ABullseyeView.com.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 2,000 stores and at
Target.com, with the purpose of helping all families discover the
joy of everyday life. Since 1946, Target has given 5% of its profit
to communities, which today equals millions of dollars a week.
Additional company information can be found by visiting the
corporate website and press center and by following
@TargetNews.
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SOURCE Target Corporation