Multi-year CollaBEARation Approaches Quarter
of a Million Products Sold;
Inspired by Beloved
Marshmallow Easter-themed Treat
ST.
LOUIS, April 5, 2023 /PRNewswire/
-- Build-A-Bear Workshop (NYSE: BBW) is delighting guests with
the ultimate springtime plush line of PEEPS® Brand Bunnies and
accessories, perfect for any Easter basket. These huggable sweet
friends are inspired by the popular Marshmallow Easter treat,
PEEPS®, with nearly 250,000 products sold since the company's
partnership with the brand began. As Easter approaches, guests can
still make their very own PEEPS® plush and customize it for the
holiday at Build-A-Bear experience locations across the country,
while supplies last. By choosing from a selection of plush in
signature PEEPS® colors, guests have a fun way to cuddle one of
Eastertime's favorite candies.
Guests can make their very own PEEPS® plush
and customize it for the holiday at Build-A-Bear experience
locations.
TAKE A 'PEEP' AT FABULOUS NEW PEEPS®
The
Make-Your-Own PEEPS® collection is available at various
Build-A-Bear experience locations where millions go each year to
create new family traditions. These limited-edition Bunnies, with
their irresistible ears and signature design, are featured in
classic holiday colors, including the newest addition of the PEEPS®
Party Cake Bunny. With its vanilla color, sparkly accents and
pastel sprinkles, this PEEPS® Party Cake Bunny is perfect for
Easter gift giving, or as a sweet spring decoration.
The popularity of Build-A-Bear's PEEPS® collection is driven by
the pop culture love of both brands, and the ability to customize
the plush by adding a Marshmallow Scent to truly experience this
Easter basket classic. Also available are accessories such as the
PEEPS® Reversible Bandana, PEEPS® Gift Bow, and little Chick
wristies . Guests can customize their new PEEPS® Bunnies
during the iconic Build-A-Bear heart ceremony, and add a
unique message with the Record Your Voice option, creating a
forever keepsake for somebunny special.
SWEET COLLABORATION
Bringing together two iconic
brands, Build-A-Bear has a multi-year collaboration with PEEPS®
that kicked off in 2021. PEEPS® is owned by Just Born Quality
Confections a third-generation family-owned candy
manufacturer. Just Born's
purpose to bring sweetness to people's lives provides a perfect
complement to Build-A-Bear's mission to add a little more heart to
life. The partnership has resulted in close to a quarter of a
million PEEPS® products sold by Build-A-Bear.
HOP TO A NEARBY LOCATION FOR UNIQUE
EXPERIENCE
The PEEPS® collection at Build-A-Bear is
only available this spring, so get a hop on shopping and don't miss
the chance to build a PEEPS® Bunny. Also, for families looking to
build special memories over the holiday, the Build-A-Bear in-person
experience promises fun and FURever special moments and the chance
to create an Easter-exclusive furry friend or gift that lasts
beyond the season.
More information about Build-A-Bear furry friends, gifts, events
and deals can be found at www.buildabear.com or follow the
brand on Facebook, Twitter, YouTube,
Instagram and TikTok.
About Build-A-Bear®
Build-A-Bear is a
multi-generational global brand focused on its mission to "add a
little more heart to life" appealing to a wide array of consumer
groups who enjoy the personal expression in making their own "furry
friends" to celebrate and commemorate life moments. Nearly 500
interactive brick-and-mortar experience locations operated through
a variety of formats provide guests of all ages a hands-on
entertaining experience, which often fosters a lasting and
emotional brand connection. The company also offers engaging
e-commerce/digital purchasing experiences
on buildabear.com including its online "Bear-Builder",
the animated "Bear Builder 3D Workshop" and its age-gated,
adult-focused "Bear Cave". In addition, extending its brand power
beyond retail, Build-A-Bear Entertainment, a subsidiary of
Build-A-Bear Workshop, Inc., is dedicated to creating engaging
content for kids and adults that fulfills the company's mission,
while the company also offers products at wholesale and in
non-plush consumer categories via licensing agreements with leading
manufacturers. Build-A-Bear Workshop, Inc. posted total revenue
of $467.9 million in fiscal 2022. For more information,
visit the Investor Relations
section of buildabear.com.
Media Contact:
Jaime Ludwig
pr@buildabear.com
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SOURCE Build-A-Bear Workshop