The annual cause marketing effort has helped
Feeding America® food banks secure nearly 1.7 billion
meals* for local communities.
CHICAGO, April 10,
2023 /PRNewswire/ -- For the 10th straight
year, all U.S. Walmart stores and Sam's Clubs are launching the
Fight Hunger. Spark Change. campaign, helping efforts to end food
insecurity and provide nourishment to families and individuals
across the country.
As one of the organization's largest annual cause marketing
campaigns, Fight Hunger. Spark Change. has generated more than
$165 million and helped secure nearly
1.7 billion meals* for the Feeding America network of food banks
since its inception in 2014.
In partnership with Walmart customers, Sam's Club members,
suppliers and associates, the campaign aims to help people who
experience food insecurity gain access to the food and resources
they need to thrive. Food insecurity in America currently affects
34 million people, including 9 million children.
The Fight Hunger. Spark Change. campaign benefits all 200
Feeding America partner food banks. During the campaign, all
sales-activated supplier donations and register donations are
directed to a local Feeding America partner food bank located
within a store or club's community.
"Families across the U.S. are confronting the expiration of
emergency support at a time when food prices are increasing and the
economy remains unstable. We know we can end hunger in America, but
we cannot do it alone," said Claire
Babineaux-Fontenot, CEO of Feeding America. "Feeding America
is grateful for our dedicated partners at Walmart and Sam's Club.
They understand the importance of fresh, nutritious food for
thriving communities. Partnerships like this demonstrate what we
can accomplish when we work together to achieve an America where no
one is hungry."
The campaign will run online and in stores/clubs from
April 10-May 8, 2023. Shoppers have
three easy ways to support neighbors in need:
- For every participating product purchased in store/club or
online at Walmart.com or SamsClub.com, the supplier will donate the
monetary equivalent of at least one meal ($0.10) on behalf of a Feeding America member
food bank at Walmart and five meals ($0.50) at Sam's Club, up to applicable limits.
See specially marked packages for full details.
- Donate at check-out in stores or clubs. Customers can also
round up their purchase on Walmart.com and the Walmart app.
- Donate at Feeding America's Fight Hunger. Spark Change.
campaign site at either www.FeedingAmerica.org/Walmart
or www.FeedingAmerica.org/SamsClub.
To kickstart this year's campaign, Walmart invested $2 million, most of which will support food banks
in communities with the highest rates of food insecurity and racial
disparities.
Since 2005, Walmart, the Walmart Foundation, and Sam's Club have
contributed more than 7 billion pounds of nourishing food and
millions of dollars in grants to support Feeding America and
partner food banks' hunger-relief programs, including funding for
capacity-building at the local level and innovative technology
solutions aimed at increasing access for neighbors facing
hunger.
"We are grateful to our associates, customers, members and
suppliers who have joined us over the past 10 years to fight hunger
in their communities," said Kathleen
McLaughlin, President of the Walmart Foundation. "While we
strive to expand access to healthy, affordable food year-round, the
annual Fight Hunger. Spark Change. campaign allows us to come
together with Feeding America to raise awareness of food insecurity
and invite others to join us in our work to end hunger."
The Fight Hunger. Spark Change. campaign has grown in scope
since its inception, evolving to include all U.S.-based Walmart and
Sam's Club stores and a growing list of suppliers that includes
several national, household food and consumer brands.
The 18 participating suppliers for Walmart include: BIMBO
Bakeries; BodyArmor; Bush Brothers & Company; Campbell Soup
Company; The Clorox Company; The Coca-Cola Company; fairlife, LLC;
Frito-Lay North America, Inc;
General Mills; Iovate Health Sciences; Lactalis; Kellogg's, Keurig
Dr Pepper; Kraft Heinz; Monster Energy; Post Consumer Brands;
Simply Good Foods; Unilever.
The 16 participating suppliers for Sam's Club include: Blue
Triton Brands; BodyArmor; The Clorox Company; The Coca-Cola
Company; Frito-Lay North America,
Inc; General Mills; Hint; Kellogg's; Keurig Dr Pepper; KIND; Kraft
Heinz; Member's Mark; Nestlé Purina Petcare Company; Nong Shim; Nissin; Vita
Coco.
To learn more about the campaign, visit:
https://www.feedingamerica.org/about-us/partners/current-promotions/walmart-and-sams-club-fight-hunger-spark-change
*Currently, $1 helps provide at
least 10 meals secured by Feeding America® on behalf of local
member food banks.
About Feeding America
Feeding America® is the largest hunger-relief organization in
the United States. Through a
network of more than 200 food banks, 21 statewide food bank
associations, and over 60,000 partner agencies, food pantries and
meal programs, we helped people facing hunger gain access to 5.2
billion meals in fiscal year 2022. Feeding America also supports
programs that prevent food waste and improve food security among
the people we serve; brings attention to the social and systemic
barriers that contribute to food insecurity in our nation; and
advocates for legislation that protects people from going hungry.
Visit www.feedingamerica.org, find us on Facebook or follow us
on Twitter.
Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores,
online, and through their mobile devices. Each week, approximately
240 million customers and members visit more than 10,500 stores and
numerous eCommerce websites in 20 countries. With fiscal year 2023
revenue of $611 billion, Walmart
employs approximately 2.1 million associates worldwide. Walmart
continues to be a leader in sustainability, corporate philanthropy
and employment opportunity. Additional information about Walmart
can be found by visiting https://corporate.walmart.com, on Facebook
at https://facebook.com/walmart, on Twitter at
https://twitter.com/walmart, and on LinkedIn at
https://www.linkedin.com/company/walmart/.
Sam's Club
Sam's Club®, a division of Walmart Inc. (NYSE: WMT), is a
leading membership warehouse club offering superior products,
savings and services to millions of members in nearly 600 clubs in
the U.S. and Puerto Rico. Now in
its 39th year, Sam's Club continues to redefine
warehouse shopping with its highly curated assortment of
high-quality fresh food and Member's Mark items, in addition to
market-leading technologies and services like Scan & Go,
Curbside Pickup and home delivery service in select markets.
To learn more about Sam's Club, visit the Sam's Club
Newsroom, shop at SamsClub.com and interact with Sam's
Club
on Twitter, Facebook, Instagram and TikTok.
Contact
Zuani Villarreal
Feeding America
312.641.6532
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SOURCE Feeding America