Dating App Encourages Better Dating Behaviors
with New Campaign, The Rise of Consexting, and New Product
Update
VANCOUVER, BC, May 8, 2023
/PRNewswire/ -- New insights from dating app Plenty of
Fish reveal that 91% of singles are interested in exploring
healthy and fun ways to express themselves sexually1. To
encourage singles to date better, Plenty of Fish is launching a new
campaign that highlights "consexting" - a behavior that describes
discussing boundaries and receiving consent before sexting.
"Our research shows that younger daters are already
'consexting1,' but nearly three-quarters (74%) of
singles say sexting too soon can give the wrong
impression2," said Christina
Kozloff, chief marketing officer at Plenty of Fish. "Dating
should be fun, and the key is respecting boundaries and clearly
communicating what works for you."
While many singles are exploring healthy sexual expression, over
one-third find the act of sending unsolicited nudes to be the most
offensive dating behavior2. To further encourage
positive dating behaviors, Plenty of Fish today introduced the No
Dick Pic (NDP) badge, which members can add to their profiles to
indicate that they aren't interested in sending or receiving
unsolicited nudes.
While sending nude photos on Plenty of Fish is prohibited
(members don't have the ability to share any unmoderated images
from their device gallery, to help safeguard against inappropriate
photo-sharing), it can occur off-app. To better understand how
these experiences impact singles, the brand polled its members and
found that 62% of singles, including 75% of women, would find value
in a dating app feature that indicates that the person they are
chatting with is not interested in sending unsolicited nude
photos2.
To promote and support a more welcoming dating environment, for
every NDP badge added to a member profile during the month of May,
Plenty of Fish will make a donation to the nonprofit A Call to
Men3, an organization that works to transform society by
promoting healthy, respectful masculinity.
The Consextual Revolution
While unsolicited nude
photos are universally offensive, 91% of singles report having a
positive past experience with sexting, with 35% sexting
weekly1. Certified sex therapist, relationship expert
and Plenty of Fish partner Todd
Baratz agrees there can be numerous benefits to sexting.
"Sexting is a communication tool that can truly enhance a
connection between partners. Through sexting, people can explore
intimacy and self-expression in a manner that can feel easier than
in-person," said Baratz. "The majority of singles (55%) think
sexting is fun2, and I encourage daters to have honest
and open conversations about what interests them - it shouldn't be
taboo."
Plenty of Fish member insights found that sexting can elevate
how singles feel about themselves and their
partners1:
- 68% of singles say sexting can help boost self-esteem
- 82% of single women say sexting can make them feel more
confident and sexy
- 60% of singles agree that sexting can heighten the anticipation
of seeing someone
- 41% of single women consider sexting to be an important part of
romantic partnership
An IRL Gallery of Dick Pics
The new campaign builds on
Plenty of Fish's award-winning global "Gallery of Dick Pics" brand
campaign, unveiled in fall 2022. Designed to highlight what
constitutes an appropriate "dick" pic, the SFW (safe for work)
virtual Gallery of Dick Pics features photos of wholesome guys
named Richard, Richie, or Dick, i.e. "Dicks" - of all shapes and
sizes.
Starting today, Plenty of Fish is bringing the Gallery of Dick
Pics to life with an out-of-home activation, running through
June 4. The activation includes a
real-life pop-up of the virtual gallery located at a subway station
in Manhattan. New Yorkers will
find campaign creative has taken over the subway station, with
signage found on turnstiles, stairways, walkways, digital screens
and more.
From May 15-May 20 only, consumers
can also engage with Plenty of Fish at a pop-up gallery gift shop,
located just outside the station entrance, which will offer free
coffee and swag giveaways, including premium "Burn This Dick"
candles, "Fresh Dick" soap, cheeky t-shirts and more.
Additionally, the campaign is supported by out-of-home
advertisements in Texas, as well
as TV, influencers, social and digital nationally.
Download supporting assets here.
About Plenty of Fish
Plenty of Fish is a dating app
for singles who believe in a more laid-back approach to dating, one
where they get to know the heart of someone. Our mission is to
connect the most singles by building low-pressure experiences where
the right people take notice. Unlike many dating offerings today,
Plenty of Fish prioritizes creating an authentic, welcoming
environment that allows real singles to discover what they're
looking for - and simply date better! Plenty of Fish was the first
dating app to ban "face filters" in all profile pics, and the first
Match Group dating app to introduce live streaming. Plenty of Fish
is a Match Group (NASDAQ: MTCH) company, and is one of the largest
global online dating companies, available in 11 languages and more
than 20 countries.
Download Plenty of Fish today, check out the latest dating
trends and advice on the Plenty of Fish blog and follow us
on Instagram, Twitter, TikTok and Facebook.
1SOURCE: 7,546 U.S.-based Plenty of Fish users were
polled online in April 2023.
2SOURCE: 14,738 U.S.-based Plenty of Fish users were
polled online in March 2023.
3The campaign donation is part of an ongoing
partnership between Match Group (NSDQ: MTCH), Plenty of Fish's
parent company, and A Call to Men, that was formed to foster
discussions that encourage positive dating behaviors among men to
enhance the dating experience for all singles.
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SOURCE Plenty of Fish