Easy-to-use appliances are one of the many
solutions the company will showcase for multifamily developers and
renovators
BENTON
HARBOR, Mich., May 31, 2023
/PRNewswire/ -- Whirlpool Corporation, a leading global major
appliance company, will return to the National Apartment
Association's (NAA) Apartmentalize Conference on June 7-9, 2023, in the Georgia World Congress
Center in Atlanta, GA, to showcase
its latest appliance innovations that help multifamily developers
and renovators meet the needs of today's renters.
"We're thrilled to return to Apartmentalize this year to remind
our multifamily pros of the variety of appliance innovations we
offer to support them in their projects," said Rob Byrd, General Manager, Builder Sales at
Whirlpool Corporation. "We know that multifamily renters have
different priorities than homeowners when it comes to how they'd
like to live, and we're excited to showcase how our portfolio
aligns with their needs."
In the Whirlpool Corporation booth, attendees can browse the
latest and greatest innovations from its trusted portfolio of
brands, including Whirlpool and Amana. A few of the top trends
that Apartmentalize attendees will see represented in the featured
products in Whirlpool Corporation booth #4021 include:
- More Living Space: While demand for larger apartments is
on the rise,1 that extra room isn't always available, so
space-saving solutions are vital to help open up an intimate living
space. The Whirlpool® 5.3 Cu. Ft. Electric 5-in-1 Air
Fry Oven eliminates the need for countertop air fryers that take up
valuable space by offering 5 cooking modes in 1 oven: Air Fry,
Convect Bake, Broil, Frozen Bake™ and Bake cycles. Plus,
it's fingerprint resistant to help keep the kitchen spotless.
- Ease of Use: The last thing renters want to deal with
are high-maintenance appliances. Thanks to Amana's value-driven
appliance suite, renters have access to easy-to-use, attractive
appliances that deliver exactly what they need.
-
- The Amana® 30-inch Wide Top-Freezer Refrigerator
with Garden Fresh™ Crisper Bins - 18 cu. ft. allows
users to fill their fridge how they like with a Flip-up Storage
Shelf and Gallon Door Storage Bins. Plus, the humidity-controlled
Garden Fresh™ Crisper Bins help keep your veggies in
sight.
- The Amana® 1.6 Cu. Ft. Over-the-Range Microwave with
Add 0:30 Seconds simplifies a quick reheat with the Add 0:30
Seconds feature.
- The Amana® 30-inch Electric Range with Bake Assist
Temps makes cooking more convenient with preset temperature
settings and extra-large and easy-to-read Easy Touch Electronic
Controls Plus.
- In-Unit Washers and Dryers: Convenience is key to
capturing the interest of multifamily tenants, especially when it
comes to laundry. In fact, 92%2 of renters seek in-unit
washers and dryers to streamline their laundry routine – and are
willing to pay more for it. The Whirlpool® 4.7–4.8 Cu.
Ft. Top Load Washer with 2 in 1 Removable Agitator takes laundry
care to the next level by allowing users to wash the way they want
with the industry-first 2 in 1 Removable Agitator. Users can even
pretreat stains right inside the washer using a built-in washing
machine faucet to help remove loose soils.
In addition to showcasing Whirlpool and Amana appliance
solutions, Whirlpool Corporation will also offer an exclusive
giveaway at the show. One lucky winner who scans their badge in the
Whirlpool Corporation booth will be awarded a $1,000 prepaid VISA gift card. For terms and
conditions, learn more here.
For more information about the company's presence at NAA, visit:
https://www.whirlpoolpro.com/naa2023/. For additional details about
Whirlpool Corporation, its portfolio of brands and other offerings
for building industry professionals,
visit WhirlpoolPro.com.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is committed to being the best
global kitchen and laundry company, in constant pursuit of
improving life at home. In an increasingly digital world, the
company is driving purposeful innovation to meet the evolving needs
of consumers through its iconic brand portfolio, including
Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht,
JennAir, Indesit, Yummly and InSinkErator. In 2022, the company
reported approximately $20 billion in
annual sales, 61,000 employees and 56 manufacturing and technology
research centers. Additional information about the company can be
found at WhirlpoolCorp.com.
1 https://listwithclever.com/real-estate-blog/18-apartment-renting-trends-to-expect-in-2023/
2 The NMHC and Grace Hill
2022 Renter Preferences Survey Report
Media Contact:
Kelly Bradley
kbradley@2718marketing.com
312.661.1050
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SOURCE Whirlpool Corporation