'Authenticity Guarantee' now covers streetwear
items $200+;
Eligible brands include Aimé Leon Dore, KITH, Off-White, Stone Island, among others
SAN
JOSE, Calif., June 1, 2023
/PRNewswire/ -- eBay, the global commerce leader that connects
millions of sellers and buyers around the world, has expanded its
Authenticity Guarantee to streetwear. Beginning today, new and
pre-owned inventory sold for $200+ from Aimé Leon Dore, Fear of God, KITH, Supreme,
Off-White, Palace and Stone Island
will be eligible for the service. This marks the expansion of
eBay's authentication service to its sixth category, which
currently includes sneakers, watches, jewelry, handbags, and
trading cards.
All eligible streetwear bought and sold in the U.S. will be
vetted and verified by eBay's team of professionally trained
authenticators using detailed physical inspection and advanced
technical equipment in eBay's new state-of-the-art facility in
New Jersey.
"eBay has pieces from nearly every notable streetwear drop
that's ever happened – whether in 1993 or 2023," said Garry Thaniel, Global GM of Sneakers and
Streetwear at eBay. "We've heard loud and clear from our enthusiast
community that they want to be able to come to eBay to buy and sell
apparel in the same seamless way that they can sneakers. With the
launch of Authenticity Guarantee for streetwear, we're delivering
on that ask."
Shoppers can visit eBay.com/streetwear to browse and buy from a
selection of thousands of new and pre-owned streetwear items from
top brands – all marked with a badge of Authenticity Guarantee. By
the end of September, the service will expand to include streetwear
from hype brands like adidas and Nike, as well as luxury brands
like Gucci, Prada, Louis Vuitton and
more.
Fashion on eBay
From Q4 2019 to Q4 2022, eBay's luxury categories in aggregate
have had roughly double-digit annualized growth. Authenticity
Guarantee is driving increased confidence, and new programs like
Certified by Brand are delivering an even wider selection of
coveted and collectible luxury goods. eBay's recent acquisition of
Certilogo, a platform that empowers brands and designers to manage
the lifecycle of their garments through AI-powered IDs and
authentication, further solidifies eBay as a trusted destination
for pre-loved menswear and womenswear and marks a key investment in
the marketplace's growing fashion category.
How It Works
When a streetwear purchase is made, the
seller ships the item directly to eBay's team of professionally
trained authenticators for a comprehensive, multi-point physical
inspection, ensuring that the contents are consistent with listing
details. Following this rigorous assessment, the item is sent via
expedited shipping, at no-fee to the seller or buyer. Details on
the streetwear authentication process include:
- Multi-point inspection by in-house experts: A
multi-point, physical inspection is performed for authenticity.
This process includes thorough physical inspection of the garment's
structure, materials, tags, and logos. The packaging and
accessories are also reviewed for authenticity.
- Proof of authentication: Verified streetwear will
receive a unique authentication tag with a QR code. The
Authenticity Guarantee tag is fastened to the garment and activated
with our digital stamp of authenticity and customized with the
product details. Scan the code to access your item's documentation
– the tag also makes it easy to re-list it in the future.
- Verified returns: For sellers who choose to offer
returns, eBay's handbag authentication program ensures the exact
item initially sold is returned to the seller, via a verified
returns process. Returns are shipped back directly to the
authentication center, where authentication experts verify each
item and its condition before returning to the seller.
- Eligible Brands:
-
- At launch: Aimé Leon Dore, BAPE,
Fear of God, KITH, Off-White, Palace, Stone
Island, Supreme, Vetements
- By end of September: adidas, Alexander
Wang, Balenciaga, Burberry, Cactus Plant Flea Market, Chrome
Hearts, Comme des Garçons, Dior, Eric
Emanuel, Fendi, Givenchy, Gucci, Jordan, Louis
Vuitton, Nike, OVO, Palm Angels, Prada, Rhude, Versace,
Visvim
Streetwear on eBay: By the Numbers
- Globally, searches for "streetwear" on eBay are up
approximately 100% year-over-year (April
2023 compared to April
2022).
- Top selling streetwear brands globally in 2022 included BAPE,
Fear of God, Off-White, Stone
Island, and Supreme.
- In 2022, global eBay users searched for Supreme more than 30
times per minute.
- Globally, searches for A Bathing Ape and KITH are up double
digits year-over-year (April 2023
compared to April 2022).
- Globally, searches for Aimé Leon Dore knits are up triple
digits year-over-year (January – April
2023 compared to the same timeframe in 2022).
- In 2022, top-searched streetwear items globally included Fear
of God Essentials hoodies, Palace hoodies, Palace shirts,
Stone Island hoodies, and
Stone Island shirts.
About eBay
eBay Inc. (Nasdaq: EBAY) is a global commerce leader that
connects people and builds communities to create economic
opportunity for all. Our technology empowers millions of buyers and
sellers in more than 190 markets around the world, providing
everyone the opportunity to grow and thrive. Founded in 1995 in
San Jose, California, eBay is one
of the world's largest and most vibrant marketplaces for
discovering great value and unique selection. In 2022, eBay enabled
nearly $74 billion of gross
merchandise volume. For more information about the company and its
global portfolio of online brands, visit www.ebayinc.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/ebay-launches-authentication-for-streetwear-301839881.html
SOURCE eBay Inc.