Unprecedented global agreement provides new
ordering option for customers, with deliveries handled by Domino's
delivery experts
ANN
ARBOR, Mich., July 12,
2023 /PRNewswire/ -- Domino's Pizza Inc. (NYSE:
DPZ), the largest pizza company in the world, has
entered into a new global agreement with Uber (NYSE:UBER). The
agreement allows U.S. customers to order Domino's products through
the Uber Eats and Postmates apps with delivery by the trained
delivery experts of Domino's and its franchisees – an experience
that customers have come to rely on for more than 60 years. The
initial U.S. rollout of the agreement will begin this fall in four
pilot markets, with ordering on the Uber Eats and Postmates apps
anticipated to be enabled across the country by the end of
2023.
"Domino's has a history of successfully entering new
marketplaces," said Domino's CEO Russell
Weiner. "We are the leader in the delivery and carryout
pizza marketplaces in the U.S. In addition, Domino's sells more
food on its digital platform than any pizza company in America. Now
that aggregators are at scale, the next logical marketplace for us
to enter is order aggregation. Our research in the U.S. and
learnings from 13 of our international markets has shown us that
taking orders using the Uber Eats Marketplace provides access for
Domino's and its franchisees to a new segment of customers and what
we believe will be a meaningful amount of incremental delivery
orders once it's widely available."
Deal Could Bring Uber Eats Orders to Two-Thirds of Domino's
Stores Around the World
This unprecedented agreement will also create the opportunity to
unify Domino's international markets under a single master
agreement that leverages the global scale of both brands. Domino's
and Uber Eats currently have 27 international markets in common.
This agreement has the potential for incremental orders from Uber
Eats to 70% of Domino's stores around the world, including the
U.S.
"As the No. 1 pizza company in the world, it is not surprising
that Domino's is a brand people have been asking for on Uber Eats'
global platform," Weiner said. "Given certain customers only order
their delivery from the Uber Eats app, this deal could make
Domino's available to millions of new customers around the world.
Domino's will still be the face our customers see at the door,
while Uber will be providing us with adequate data to understand
delivery efficiency and incrementality. Meanwhile, Domino's own
e-commerce platform will continue to be the place our customers can
go to access our best deals and industry-leading loyalty
program."
Partnership Benefits:
- Customers in the U.S. using the Uber Eats platform will be able
to order delivery from their local Domino's store menu. Uber Eats
will be the exclusive third-party platform for Domino's in the U.S.
until at least 2024.
- Customers will be able to track their order using Domino's
Tracker® or through the Uber Eats app.
- Orders placed on the Uber Eats platform will be delivered by
uniformed Domino's drivers.
- Uber One and Postmates Unlimited members will receive delivery
with no charge on their Domino's orders within the Uber Eats and
Postmates platforms.
"Domino's and Uber both have a sustained track record of
leadership in technology and innovation," said Uber's CEO
Dara Khosrowshahi. "We're excited to
announce this unique partnership with Domino's globally—both
starting as their exclusive third-party marketplace partner in the
U.S. and making their menu available to our consumer base around
the world—and we look forward to bringing customers the
convenience, technology, and experience that are foundational to
both of our brands."
Domino's international markets that currently do not partner
with Uber Eats will begin the assessment process for transitioning
this year. Domino's Master Franchisees currently partnering with
Uber outside of the new global contract will be able to transition
to the new global agreement before the end of 2023.
About Domino's Pizza®
Founded in
1960, Domino's Pizza is the largest pizza company in the world,
with a significant business in both delivery and carryout pizza. It
ranks among the world's top public restaurant brands with a global
enterprise of more than 20,000 stores in over 90 markets. Domino's
had global retail sales of over $17.5
billion in 2022, with over $8.7
billion in the U.S. and nearly $8.8
billion internationally. In the first quarter of 2023,
Domino's had global retail sales of over $4.1 billion, with over $2.0 billion in the U.S. and nearly $2.1 billion internationally. Its system is
comprised of independent franchise owners who accounted for 99% of
Domino's stores as of the end of the first quarter of 2023.
Emphasis on technology innovation helped Domino's achieve
approximately two-thirds of all global retail sales in 2022 from
digital channels. In the U.S., Domino's generated more than 80% of
U.S. retail sales in 2022 via digital channels and has developed
several innovative ordering platforms, including those for Apple
CarPlay, Google Home, Amazon Alexa, Facebook Messenger, and
more.
Order – dominos.com
Company Info – biz.dominos.com
Media Assets – media.dominos.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/dominos-introduces-a-new-way-to-order-using-uber-eats-marketplace-301874960.html
SOURCE Domino's Pizza, Inc.