The retailer rings in the anniversary with the
Carousel @ Bloomingdale's: Big
Brown Bazaar, featuring exclusive collaborations, custom
experiences, events, and activations
NEW
YORK, Sept. 7, 2023 /PRNewswire/ -- Bloomingdale's today announces the 50th
anniversary of its iconic Big Brown Bag. To celebrate 50 years of
the globally recognized Brown Bag, Bloomingdale's will be debuting a lineup of
incredible partnerships, online and in-store activations at The
Carousel @ Bloomingdale's: Big
Brown Bazaar, as well as events celebrating fall fashion trends
through the milestone this September.
Bloomingdale's, a renowned
brand and pioneer of modern retail igniting trends and inspiring
its customers, has stood the test of time. As an innovator,
Bloomingdale's knew that what you
carry is as important as what's inside, and The Big Brown Bag,
featuring Massimo Vignelli's "bloomingtype," exudes simplicity in
an iconic way. Initially created to accommodate the growing sales
of pillows and blankets, the bag was then adapted to include a
breadth of sizing with the introduction of both the "Medium and
Little Brown Bags" more suitable for other products, cosmetics and
accessories. The Big Brown Bag has grown to become a globally
recognized and iconic calling card for fashion-conscious shoppers,
as well as an incredible branding tool for Bloomingdale's.
To commemorate this milestone and celebrate the anniversary,
Bloomingdale's has curated The
Carousel @ Bloomingdale's: The Big
Brown Bazaar. The Carousel will feature limited-edition products
designed and created to celebrate the most recognizable shopping
bag in fashion. Shoppers will have access to exclusive collections
in- store and online from MOTHER denim, Helmut Lang, Stoney
Clover Lane, among others. New
York must have items will be available from the Plaza Hotel,
Economy Candy, and Kule x Café Panna, accompanied by 70's inspired
finds from Impala Skates and an assortment of merchandise in
celebration of 50 years of NY Hip Hop. As part of the Bazaar,
guests will also find a curated pickleball shop complete with
essentials from Rally and exclusive paddle designs from Recess X
Bloomingdale's.
"The Big Brown Bag has become an incredible Bloomingdale's marketing tool, and
representing the first sustainable shopping bag, was truly ahead of
its time," says Frank Berman, Chief
Marketing Officer at Bloomingdale's. "We are a company that pushes
to innovate and strives to be like none other and the Big Brown Bag
is an exemplary product of this ethos. It has become a historical
part of pop culture moments and an icon of the luxury lifestyle.
The bag itself is synonymous with fashion and the Bloomingdale's
brand and we are thrilled to be celebrating its 50th anniversary
with the launch of our incredible pop-up shop, unique merchandise,
exclusive customer experiences, and in-store animation."
To continue the excitement around the milestone anniversary,
Bloomingdale's is activating for
shoppers in all stores across the country with the store's
first-ever "Big Brown Bash'' on September 9 from 1-4pm. Shoppers are invited to fill up a
limited-edition Brown Bag with a range of custom merchandise from
brands including the iconic Bloomingdale's Forty Carrots, Moleskine, and
Alexa Leigh.
Throughout the month of September, and as a part of Bloomingdale's b the change, customers can
support Bloomingdale's x FIT
Sustainable Innovation Fund in partnership with the Fashion Institute of Technology (FIT), by rounding
up in-store purchases up to the nearest dollar or making a donation
at check-out. Donations will directly support FIT's Genspace
Scholars Program, where students research and experiment on
creative approaches to sustainable design and materials.
For more information on how Bloomingdale's will celebrate this iconic
anniversary, The Carousel @ Bloomingdale's: The Big Brown Bazaar or the
Big Brown Bash events and activations, please visit
Bloomingdales.com and follow along on social @bloomingdales.
About Bloomingdale's
Bloomingdale's is America's
only nationwide, full-line, upscale department store. A division of
Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's
stores, 20 Bloomingdale's The Outlet stores, and two Bloomie's
stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas and Virginia. In addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
celebrated its 150th anniversary in 2022. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time, visit
www.bloomingdales.com.
MEDIA CONTACT
Bloomingdale's:
bloomingdales@finnpartners.com
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SOURCE Bloomingdale's