The retailer's annual Give Pink, Get More
campaign will benefit its two long-standing partners, the
Breast Cancer Research Foundation and the Tutu Project
NEW
YORK, Sept. 28, 2023 /PRNewswire/ --
Bloomingdale's today announces
AQUA x Kerri Rosenthal, a special
collection that serves as an addition to its annual Pink
Campaign. The continuation of the retailer's Give Pink, Get
More initiative reinforces its long standing commitment to
supporting breast cancer awareness. Over the past 18 years,
Bloomingdale's has raised over
$17 million for both the Breast
Cancer Research Foundation (BCRF) and the Tutu Project.
The 46- piece AQUA x Kerri
Rosenthal collection consists of a range of women's and
girl's ready-to-wear, seasonal accessories, and home goods inspired
by a painting Kerri created exclusively for Bloomingdale's in honor of Breast Cancer
Awareness. Kerri's daughter, Ali was diagnosed with breast
cancer in the fall of 2022, making this collaboration and her
personal connection to the cause even more special and
sentimental. Now through 10/31, Bloomingdale's will donate 10% of the purchase
price of each piece of the collection to the Breast Cancer Research
Foundation (up to $25k). The original
artwork, featuring the artist's signature whimsy mood boosting
prints, stripes, hearts, and more, will also be up for auction
online through 10/12 to benefit Pink Aid.
"After the success of the previous Kerri
Rosenthal collection, we are thrilled to be partnering with
Kerri on another collaboration with such a meaningful connection,"
said Frank Berman, EVP, Chief
Marketing Officer at Bloomingdale's. "The programming for our
annual Give Pink, Get More campaign supports two incredible
organizations that we've had the privilege of supporting for so
many years, BCRF and the Tutu Project. We are honored to now layer
in yet another element to the activity this season with the launch
of AQUA X Kerri Rosenthal."
Additional events and activities span stores across the U.S.,
and online, including:
- Give Pink, Get More: Happening in-store and online through
October 31, shoppers can give back by
charging a $15 enrollment fee on
their Bloomingdale's Credit Card-
100% of which will benefit BCRF and the Tutu Project. From
9/22-10/31, card holders will earn $25 in rewards for every $250 spent on eligible purchases using their
Bloomingdale's credit card.
Shoppers who enroll in-store will also receive a limited edition
tote.
- PINK Yoga: On October 14,
select stores will be hosting PINK Yoga and an after party with On
Running featuring breakfast bites, sips, and special gifting
opportunities. The 59th st store workout lead by yoga-instructor
and breast cancer survivor, Sarah Strimmel from Damn Good Yoga will
also be broadcasted live on Bloomingdale's On Screen; and attended by
founders of the Tutu Project, Bob and Linda
Carey. The $15 reservation fee
for in-store events will benefit The Breast Cancer Research
Foundation and The Tutu Project, and participants will take home a
pink yoga mat. Reservations for the in-person events can be made
HERE.
- PINK Parties: On October
14 from 11am - 2pm, stores
across the country will be throwing their Annual Pink Party in
honor of Breast Cancer Awareness Month. Shoppers can buy
Kerri Rosenthal's AQUA Collection,
sign up for Give Pink Get More to take part in an interactive art
installation, enjoy DJ beats and stop by our favorite beauty
counters for pink themed touch ups!
- Kerri x AQUA Art Animation: In-store customers will
receive one of Kerri's signature painted hearts to write the name
of someone they are "giving pink for" to be featured on an
interactive visual installation.
- AQUA x Kerri Rosenthal On Screen Event: On
October 5th, Kerri and her daughter
Ali are hosting an On Screen event to speak about the collaboration
with AQUA, the inspiration behind it, and their personal ties to
Breast Cancer Awareness.
Bloomingdale's Pink
Philanthropic Partners:
The Breast Cancer Research
Foundation is the largest private funder of breast cancer research
– and metastatic breast cancer research – worldwide and is the
highest-rated breast cancer organization in the country. Through
years of partnership, Bloomingdale's has provided funds to support
BCRF's goals in identifying new targets and developing new
treatments for those diagnosed with breast cancer.
The Tutu Project, founded by Bob and
Linda Carey, aims to bring cheer to breast cancer patients
every day, through financial and emotional support. The fundraising
campaign started with Bob Carey's
famous tutu that has been photographed around the world, and
featured within his book, TUTU. Most recently, Bob shot his iconic
tutu photos throughout Bloomingdale's 59th Street Flagship.
Additional information on the Bloomingdale's PINK Campaign can be found
HERE, and information on local PINK Yoga and PINK Party events can
be found on Eventbrite in select markets.
Over the past 18 years Bloomingdale's campaigns and partnerships have
raised over $17 million for breast
cancer research.
About Bloomingdale's
Bloomingdale's is America's only nationwide,
full-line, upscale department store. A division of Macy's,
Inc. (NYSE: M), it currently operates 34 Bloomingdale's stores and
20 Bloomingdale's The Outlet stores, in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, and Virginia, along with 1 Bloomie's location in
Virginia. In addition,
Bloomingdale's has an
international presence with a location in Dubai. Founded in 1872, the iconic
retailer is celebrating its 150th anniversary this year. Be
sure to follow @bloomingdales on social media, become a Loyallist,
and for more information, or to shop any time,
visit www.bloomingdales.com
About b the change:
As a company with a
150-year legacy, Bloomingdale's
launched b the change as an actionable program
designed to build a more equitable and sustainable future for its
colleagues, customers, and community. Through its three pillars,
b sustainable, b inclusive, and b the future, Bloomingdale's will continue to support
philanthropic causes through campaigns, grants, fundraisers,
volunteer opportunities and more. Partners include The Breast
Cancer Research Foundation, Tutu Project, Child Mind Institute,
Donors Choose, No Kid Hungry, Thurgood Marshall College Fund,
Bloomingdale's x FIT Sustainable
Innovation Fund, and more. For more information on b the
change, visit https://www.bloomingdales.com/c/b-the-change/
Press Contact
bloomingdales@finnpartners.com
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SOURCE Bloomingdale's