In collaboration with Advocating Against
Romance Scammers, together we are calling out all the mean people
that online users may encounter attempting to love bomb or ask for
money
LOS
ANGELES, Oct. 2, 2023 /PRNewswire/ -- Today Tinder
and its parent company, Match Group (NASDAQ: MTCH), are
collaborating with Mean Girls actor Jonathan Bennett to help remind users how to
avoid online financial scams and toxic behaviors – from the man who
knows a thing or two about toxic behavior.
Tinder is launching a new campaign that finally confirms
Bennett's question: What day is it today? Today is October 3rd, which is now known as World Romance
Scam Prevention Day. This commemorative day was created to help
fuel more education and awareness around an issue that impacts
millions of people of all ages around the world to remind them to
never send money or invest with people they've never met.
"Fans have a lot of fun celebrating all their favorite memes and
quotes every October 3, but it's also
important that we can take this day to acknowledge some important
lessons about how we interact with others online," said
Jonathan Bennett. "We want everyone
to continue to recognize this day, while also being more aware of
the types of common behaviors of online scammers to watch out
for."
According to the FBI, crypto scams, such as "Pig
Butchering," now serve as the largest financial scam in the US,
totaling over $3 billion.
Additionally, while older adults have the highest percentage of
romance scams reported, investigators say reports made by younger
adults are increasing each year.
"At Tinder, we are proud to lead on safety efforts and create
campaigns that are both beneficial and culturally relevant that can
help drive more awareness and make dating safer on our app and
across online platforms," said Stephanie
Danzi, SVP of Global Marketing at Tinder. "On World
Romance Scam Prevention Day, we are educating our users of all ages
on ways to protect themselves so they do not fall victim to online
fraudulent scams."
Along with the rollout of Tinder's campaign, Hinge is also
sending in-app messages to users encouraging them to never send
money or take investment advice from someone they've never met or
don't know.
"World Romance Scam Prevention Day aims to squash stigmas that
prevent approximately 97% of victims from reporting and obtaining
justice," said Kathy Waters,
Executive Director, Advocating Against Romance Scammers.
"Advocating Against Romance Scammers created this day to help bring
together every global entity affected by the scams to increase
awareness and help others understand the severity of the controlled
manipulation in order for the fraud to succeed. We
appreciate that Match Group and Tinder have joined our efforts and
are doing their part to help raise awareness for their users on
their platforms."
This campaign follows the public awareness campaign Match Group
launched in January to help remind users of ways everyone can
protect themselves from online scams. Over the last few years,
brands across Match Group have taken proactive steps to help
prevent and warn users of potential scams or fraud,
from the introduction of new product features like selfie
verification and video chat, to sending popup messages with safety
tips if certain language is detected in conversations between
users.
To learn more about Advocating Against Romance Scammers, click
HERE.
About Match Group:
Match Group (NASDAQ: MTCH), through
its portfolio companies, is a leading provider of digital
technologies designed to help people make meaningful connections.
Our global portfolio of brands includes Tinder®, Match®, Hinge®,
Meetic®, OkCupid®, Pairs™, PlentyOfFish®, OurTime®, Azar®, Hakuna®
Live, and more, each built to increase our users' likelihood of
connecting with others. Through our trusted brands, we provide
tailored services to meet the varying preferences of our users. Our
services are available in over 40 languages to our users all over
the world.
About Tinder:
Launched in 2012, Tinder is the world's
most popular app for meeting new people and has been downloaded
more than 530 million times. The app is available in 190 countries
and 45+ languages. More than half of all users are 18-25 years old.
In 2022, Tinder was named one of the World's Most Innovative
Companies by Fast Company.
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SOURCE Match Group