The Vitamin Shoppe and Imaraïs Beauty
celebrated the product line expansion at a launch event hosted by
Imaraïs Beauty founder Sommer Ray in
Los Angeles on March 28
LOS
ANGELES, March 29, 2024 /PRNewswire/ -- Imaraïs
Beauty and The Vitamin Shoppe® announced today
the launch of an assortment of new wellness gummies, formulated to
support the health and wellness goals of beauty consumers,
exclusively at The Vitamin Shoppe and Super Supplements stores and
on vitaminshoppe.com. The supplements are featured in The Vitamin
Shoppe's innovative "Beauty from Within" merchandising concept,
which brings together the highest quality supplement solutions for
every individual's wellness and beauty goals, from clearer skin to
healthier hair and stronger nails.
Imaraïs Beauty and The Vitamin Shoppe celebrated the launch of
the new products and their partnership on March 28 at the famed Yamashiro restaurant in
Los Angeles. Hosted by Imaraïs
Beauty founder Sommer Ray—one of the most influential fitness,
style, and beauty personalities on social media, with over
24M followers on Instagram and over
11M on TikTok—attendees at the event
included other social media creators with multimillion followings,
including Mads Lewis, Emily Faye Miller, Sa Nguyen, and Eleanor
"Snitchery" Barnes, as well as Lea
Cayanan of The Bachelor. The event featured Imaraïs
Beauty giveaways, an educational product wall, wellness-themed
cocktails and mocktails, red carpet photos, and surprise gifts.
"The Imaraïs Beauty team has poured months of research and
dedication into these three new products, each designed to elevate
our wellness routines. Our partnership with The Vitamin Shoppe
highlights our shared commitment to providing quality products that
make a difference in people's lives. By joining forces, we're
expanding our reach and making our offerings more accessible to
those looking to enhance their health journeys," said Sommer Ray, founder of Imaraïs Beauty.
The new gummies include the YOUTH, BALANCE, and SUTRA formulas,
which are all PETA-certified vegan, cruelty-free, sugar-free,
gelatin-free, and backed by clinical studies. The innovative,
ingestible supplement formulas support a range of health and
wellness goals, including:
- YOUTH: A daily vegan skincare supplement for healthy aging that
preserves and produces collagen, firms and smooths skin, and
promotes skin elasticity.
- BALANCE: A daily female hormonal support supplement that
balances hormones and calms moody skin while alleviating PMS
symptoms.
- SUTRA: A daily female libido supplement that enhances sexual
arousal, increases sensitivity, and improves blood flow.
Muriel Gonzalez, President of The
Vitamin Shoppe, commented: "We are excited to introduce Imaraïs
Beauty to The Vitamin Shoppe, as a centerpiece of our new Beauty
from Within assortment of supplements that support healthy skin,
hair, and nails. Lifelong wellness starts at The Vitamin Shoppe and
that means how our customers both look and feel, through healthy
lifestyle choices and proper nutrition support. The innovative
formulas of Imaraïs Beauty offer an accessible and effective way to
bring plant-based, superfood ingredients to your daily beauty and
wellness routines."
The Vitamin Shoppe's "Beauty from Within" displays are featured
in 480 locations of The Vitamin Shoppe and Super Supplements
stores. The dedicated sections provide customers with an easy and
accessible way to integrate beauty-focused supplement support into
their daily routines. With a premium range of the most innovative
and clinically studied brands and products, Beauty from Within is
the new beauty destination from the health and wellness experts at
The Vitamin Shoppe.
"Our launch event with The Vitamin Shoppe isn't just about
what's happening in-store; it's also making waves across social
media. With our combined reach, we're spreading the word far and
wide about this exciting partnership and ensuring that everyone
gets a glimpse of the value we're bringing to health and wellness
together," added Sommer Ray.
Digital assets are available to view and download from Getty
Images here.
For more information, visit www.vitaminshoppe.com and
www.imaraisbeauty.com. Follow The Vitamin Shoppe on Instagram,
TikTok, and Facebook, and follow Imaraïs Beauty on Instagram,
TikTok, and Facebook. #vitaminshoppe #imaraisbeauty
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin Shoppe®,
a subsidiary of Franchise Group, Inc., is a global, omnichannel
specialty retailer and wellness lifestyle Company with the mission
of providing customers with the most trusted products, guidance,
and services to support them on their journeys of lifelong
wellness. Based in Secaucus, New
Jersey, the Company offers a comprehensive assortment of
nutritional solutions, including vitamins, minerals, sports
nutrition, specialty supplements, herbs, homeopathic remedies, and
green living products. In addition to carrying products from
approximately 700 national brands, The Vitamin Shoppe offers
products from its proprietary brands within its owned and wholesale
channels, including: The Vitamin Shoppe®, Vthrive The
Vitamin Shoppe®, BodyTech®,
BodyTech® Elite, fitfactor™, fitfactor KETO™,
plnt®, ProBioCare®, True Athlete®,
and TrueYou™. In the U.S., the Company conducts business through
approximately 700 company-operated and franchise retail stores
under The Vitamin Shoppe and Super Supplements™ banners, and via
its website, www.vitaminshoppe.com. Globally, The Vitamin Shoppe
serves customers in select Asia,
South America, and Central America markets through local
omnichannel partners.
About Imaraïs Beauty
Imaraïs Beauty was founded by American model, social media
sensation, and entrepreneur Sommer
Ray. Sommer is known for her expressive and friendly
personality as well as being a leader in self-empowerment and
mental health movements. She is redefining the modern woman; making
her own choices about her image and demonstrating leadership as a
businesswoman. Imaraïs Beauty is committed to producing read-world
results with innovative formulas powered by plant-based superfoods.
Their goal is to make the best vegan and cruelty-free products
backed by science and success. Imaraïs Beauty prides themselves on
being radically transparent about their mission to be the world's
most sustainable ingestible beauty brand with no sugar, gelatin or
carrageenans, no artificial colors, synthetic dyes or artificial
sweeteners, a low carbon footprint, clinically-tested proven
results, a traceable supply chain, and 100% plant-based
ingredients.
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SOURCE The Vitamin Shoppe
