AUBURN HILLS, Mich.,
April 22,
2024 /PRNewswire/ --
- New Chrysler Pacifica and Pacifica Hybrid campaign "Thanking
Our Parents" spans television, digital and social media, including
Chrysler brand's Facebook, Twitter, TikTok and Instagram
channels
- Campaign gives personal recognition to all the different types
of parents who have inspired the Chrysler brand over the years to
create the Chrysler Pacifica, the most awarded minivan seven years
in a row
- "Thanking Our Parents" features three 30-second spots that
include "Boy Mom," "Empty Nesters" and "Dog Mom." All are now
viewable on the Chrysler brand's official YouTube channel
In celebration of the Chrysler Pacifica as the most awarded
minivan seven years in row, Chrysler brand is launching a new
multimedia advertising campaign "Thanking Our Parents," which
dedicates the accolades and personally gives thanks to the many
different types of parents who are the continuous inspiration for
the brand to deliver innovative high-tech features, award-winning
interior design and the most standard safety features and most
advanced available all-wheel-drive system in its class.
"With more than 175 honors and industry accolades, the Chrysler
Pacifica is America's most awarded minivan for seven years running,
and we owe this achievement to the many parents out there who have
been the inspiration for us as a brand to create and deliver
innovative designs, features and technology that provide our
customers with the ultimate family vehicle," said Chris Feuell, Chrysler brand CEO – Stellantis.
"This campaign is our 'thank you' to the parents and drivers and to
let them know that without them, we wouldn't be the awarded minivan
we are today."
The cross-channel campaign includes three 30-seconds spots that
span across broadcast, social media channels and online video:
"Boy Mom"
Highlights the chaos that comes with being a mother to multiple
boys under the age of 10 and acknowledges that even though a
parent's hands may be full, keeping the family safe is a top
priority. The ad gives recognition to the "Boy Mom" for being the
inspiration behind the Chrysler Pacifica with the most standard
safety features in the industry.
"Empty Nesters"
Highlights the parents dropping their last child off at college and
acknowledges that a new kind freedom is on the horizon. The spot
gives thanks to the "Empty Nesters" for being the inspiration in
creating the Pacifica Plug-in Hybrid, which provides 520 miles of
combined gas and electric driving range and built-in rear seat
entertainment, allowing parents to pursue any adventure they want,
or nothing at all.
"Dog Mom"
Highlights pet parents, especially those with big, fluffy dogs. The
spot gives thanks to the "pet parents" who are the inspiration for
creating the Chrysler Pacifica, which comes equipped with Stow 'n
Go seating and storage to organize all of toys and the integrated
Stow 'n Vac vacuum to clean up the mess they leave behind.
The Chrysler brand created the campaign in partnership with
Doner.
Chrysler Pacifica
Chrysler Pacifica family friendly
features include the available FamCAM interior camera, which offers
a bird's-eye view of rear-facing child-seat occupants. Pacifica has
the most standard safety features in its segment, delivers
available all-wheel-drive (AWD) capability paired with Pacifica's
class-exclusive Stow 'n Go seating and was first with available
Amazon Fire TV integrated into the Uconnect Theater
System.
The Chrysler Pacifica Plug-In Hybrid, the first hybrid minivan,
delivers 82 miles per gallon equivalent (MPGe), an all-electric
range of 32 miles and a total range of 520 miles. The Pacifica
Plug-In Hybrid can also help charge the battery when braking or
stopping using the built-in regenerative braking technology. A Max
Regeneration mode allows for even greater regenerative braking
force to maximize efficiency and is noted via a cluster messaging
icon to keep drivers aware of the increased system regeneration.
Pacifica Plug-In Hybrid continues to represent the evolution of the
Chrysler portfolio as the brand transitions to an all-new
electrified future, as part of the Stellantis Dare Forward 2030
strategic plan to lead the way the world moves by delivering
innovative, clean, safe and affordable mobility solutions.
Chrysler Brand
The Chrysler brand has delighted
customers with distinctive designs, craftsmanship, and advanced
innovation and technology since the company was founded in 1925.
Chrysler continues to build on that nearly 100-year legacy of
creating ingenious products and technologies for mainstream
customers, moving forward on an electrified transformation that
will launch the brand's first battery-electric vehicle in 2025 and
an all-electric portfolio in 2028.
The Chrysler Pacifica continues to reinvent the minivan, a
segment Chrysler created 40 years ago. The Chrysler Pacifica
Plug-in Hybrid symbolizes the brand's electrification evolution,
representing the first electrified minivan in the segment and
achieving 82 MPGe, an all-electric range of 32 miles and a total
range of 520 miles. Chrysler Pacifica delivers the most standard
safety features and most advanced available all-wheel-drive system
in its class and is also the most awarded minivan over the last
seven years with more than 175 honors and industry accolades since
its introduction as a minivan.
Chrysler is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Chrysler and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Chrysler brand: www.chrysler.com
Facebook: www.facebook.com/chrysler
Instagram: https://www.instagram.com/chrysler
Twitter: www.twitter.com/chrysler or @StellantisNA
YouTube: www.youtube.com/chrysler or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis