Partnership Enables UB Media to Add
Non-Endemic Ads to Its Ecosystem for the First Time
NEW YORK,
Oct. 24,
2024 /PRNewswire/ -- Rokt, the leading ecommerce
company using machine learning and AI to make the shopping
experience more relevant to each customer, today announced it has
partnered with Ulta Beauty, Inc. (NASDAQ: ULTA) to expand the
beauty company's retail media network and elevate the guest
experience ahead of the 2024 holiday season. Under the partnership,
UB Media will add non-endemic ads to its advertising ecosystem for
the first time, enabling brands whose products and services are not
sold online by Ulta Beauty itself to present highly relevant offers
and messages to the company's guests in the Transaction
Moment™. The partnership will allow Ulta Beauty to unlock new
revenue streams while deepening its relationships with guests and
marks a significant expansion into the beauty sector for Rokt.
"We're pleased to partner with Rokt to continue
strengthening the power of our UB Media business while enhancing
our overall guest experience," said Brandi
Pitts, SVP of Marketing and Media at Ulta Beauty. "We're
committed to providing a personalized, elevated end-to-end
experience for our guests, and this partnership will enable Ulta
Beauty to build on that capability by delivering messages from
premium brands and service providers whose offerings are tailored
for each of our online guests."
By partnering with Rokt to add non-endemic
messages to its existing advertising channels, Ulta Beauty can
broaden its advertiser mix, diversify its revenue streams and
enhance its guest experience. Rokt's technology gives Ulta Beauty
complete control of the customer experience, including the ability
to decide the types and frequency of offers that will be presented
to customers. Ulta Beauty will be able to drive increases in app
downloads, beauty services and reward program sign-ups through the
new partnership while also tapping incremental value by rewarding
guests with tailored messages from non-endemic brand partners such
as Hulu, PayPal, DoorDash and hundreds of others.
"Ulta Beauty is an industry leader with an
impressive customer base of nearly 44 million loyalty program
members and we're thrilled to partner with them to expand their UB
Media business," said Laura
Cosgrove, Vice President of Retail Partnerships at Rokt.
"Through this partnership, Ulta Beauty will be able to connect even
more closely with its online guests by delivering relevant messages
from non-endemic advertising partners at the post-purchase moment,
making the overall shopping experience more personal, valuable and
enjoyable."
Rokt's trusted, scaled, ecommerce network will
power more than 4.6 billion transactions in 2024 across hundreds of
leading ecommerce businesses, allowing merchants to create a
seamless customer experience while also controlling the types of
offers eligible to be displayed to their customers.
About Rokt
Rokt is the global leader in ecommerce, enabling
companies to unlock value by making each transaction relevant at
the moment that matters most, when customers are buying. Rokt's
AI-powered relevance platform, built over the last 12 years, and
scaled network power billions of transactions annually for the
world's leading companies, including Live Nation, Macy's, AMC
Theatres, PayPal, Uber, Hulu, Staples, Albertsons, HelloFresh and
more. Headquartered in New York
City, the company operates in 15 countries across
North America, Europe and the Asia-Pacific region. To learn more, visit
Rokt.com.
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities
are beautiful. Ulta Beauty is the largest specialty U.S. beauty
retailer and the premier beauty destination for cosmetics,
fragrance, skin care products, hair care products and salon
services. In 1990, the Company reinvented the beauty retail
experience by offering a new way to shop for beauty – bringing
together All Things Beauty, All in One Place®. Today, Ulta Beauty
operates 1,411 retail stores across 50 states and also distributes
its products through its website, which includes a collection of
tips, tutorials, and social content. For more information, visit
www.ulta.com.
Media Contact
Sarah Fisher, VP Communications
sarah.fisher@rokt.com
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SOURCE ROKT Pte. Ltd.