Customers can now use Caper Carts, Instacart's
AI-powered smart carts, to shop at Geissler's Supermarkets across
Connecticut and Massachusetts
Geissler's Supermarkets is the first grocer to
replace a majority of its traditional shopping carts with Caper
Carts
SAN
FRANCISCO and EAST WINDSOR,
Conn., Nov. 13, 2024 /PRNewswire/ -- Geissler's
Supermarkets, a seven-store Independent Grocers Alliance (IGA, Inc)
retailer with locations in Connecticut and Massachusetts, and Instacart (NASDAQ: CART),
the leading grocery technology company in North America, today announced the rollout of
Caper Carts, Instacart's AI-powered smart carts, to all seven
Geissler's locations across Connecticut and Massachusetts. Geissler's is the first grocer
to replace a majority of their traditional shopping carts with
Caper Carts at all locations.
Customers shopping in these stores can now enjoy a more
delightful and personalized experience using Caper Carts, featuring
an interactive screen that engages customers, tracks spending for
budget management, and provides direct access to deals and instant
coupon clipping by syncing to LEF, Geissler's loyalty program. The
screen will also surface relevant product recommendations and
display offers based on where the customer is in the store. The
carts reward customers with automatic discounts, including digital
coupons, as their basket value grows – the more they shop, the more
they save.
"We're excited to unveil Caper Carts at Geissler's, a leap
forward in retail innovation," said Nick
Nickitas, General Manager, Local Independent Grocery at
Instacart. "These carts go beyond grocery shopping; they boost
sales, enhance the visibility of promotions and affordability, and
create new ad revenue streams for the retailer through engaging
digital displays. This technology is more than an investment in
Geissler's future – it's a hit with customers, cementing a local
independent grocer's place in the hearts and minds of the
communities they serve."
"As a family-owned grocer for nearly four generations, our
commitment to our customers and the communities we serve drives
every decision we make. Introducing Caper Carts across all our
stores significantly enhances the shopping experience at
Geissler's, making it personalized, and more efficient," said
Bob Rybick, CEO and President of
Geissler's Supermarkets. "The carts make shopping more fun and
interactive, while increasing basket sizes and strengthening
customer loyalty through exclusive offers and digital coupons.
We're excited about the immediate benefits and what's to come."
"We're excited that Geissler's and Instacart are bringing the
new Caper Cart to market, " said Michael S.
La Kier, Vice President, Brand
Development at IGA, Inc. "This partnership proves that
independent grocery retailers are leading the way with a
customer-first mentality to use digital technologies to make
shopping more enjoyable and efficient."
Geissler's first partnered with Instacart in 2023 to launch
same-day delivery, and with the introduction of Caper Carts, they
are the first retailer in Massachusetts and Connecticut to launch with the kind of
technology offered by Caper Carts. Caper Cart is part of Connected
Stores, Instacart's suite of in-store technologies that help
grocers bridge the online and in-store shopping experience. To
learn more about Caper Cart and other Connected Stores
technologies, visit instacart.com/company/connected-stores.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com. Maplebear Inc. is the
registered corporate name of Instacart.
About Geissler's Supermarkets
Geissler's
Supermarkets started in 1923 with A.F. Geissler delivering
groceries to the small village of Broad
Brook in the town of East Windsor,
Connecticut. The company is now owned and operated by the
4th generation, the great-grandchildren of A.F. Geissler. Keeping
up with the high standards set by their great grandfather, they
continue to provide excellent quality food and customer service to
the local communities. Geissler's stores feature in store butcher
shops which offer custom cut meat, daily fresh produce deliveries,
and kitchens that produce meal solutions, to fit any lifestyle.
Fresh salad bars, hot buffets, and store-made fresh deli salads
created in Geissler's kitchens and many more options are available
to fit the needs of families of all sizes. Geissler's also partners
with local farms and local producers from Connecticut, Massachusetts and New England to bring the
freshest products possible to their customers, because at
Geissler's, Local = Fresh. Geissler's has seven locations:
Bloomfield, Somers, Granby, Windsor, South
Windsor, East Windsor and
one in Agawam, Massachusetts.
Learn more about Geissler's Supermarkets: geisslers.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/instacarts-smart-carts-now-available-in-all-geisslers-locations-302303922.html
SOURCE Maplebear Inc. dba Instacart