New collaboration gives brands one of the
largest advertising platforms for grocery and foodservice
SAN
FRANCISCO, Jan. 6, 2025 /PRNewswire/ -- Cut+Dry,
one of the leading e-commerce and advertising platforms for
independent foodservice distributors and manufacturers, and
Instacart (NASDAQ: CART), the leading grocery technology company in
North America, today announced
that Cut+Dry will integrate Instacart's Carrot Ads technology
across its platform. Carrot Ads brings the best of Instacart
advertising - products, technology, and expertise - to help
platforms build or grow their own advertising businesses. The new
partnership will provide advertisers in foodservice with direct
access to reach buyers while unlocking new revenue opportunities
for distributors and operators alike.
"Food manufacturers have long struggled to connect with end
buyers and influence purchasing decisions at the point of sale,"
said Mani Kulasooriya, Co-Founder and CEO of Cut+Dry. "Without a
platform to share their brand story and product benefits, brands
have been limited in their reach. Meanwhile, foodservice
distributors have been left out of the rapidly growing digital
advertising space. By integrating Instacart's market-leading
advertising capabilities with Cut+Dry's scale and influence in
foodservice distribution and digital commerce, we're creating one
of the largest digital advertising opportunities in the industry.
This partnership empowers brands to connect directly with buyers
and drive unmatched sales growth, all while unlocking new revenue
streams for our trusted distributor partners."
"Our new collaboration with Cut+Dry and their adoption of Carrot
Ads will supercharge their advertising efforts, unlocking
tremendous opportunities for all the players across the foodservice
industry," said Andrew Nodes, VP and GM, Instacart Business &
Supply Chain. "Our partnership will not only open up new
opportunities for our brand partners advertising on Instacart, but
also deliver value to stakeholders across the foodservice industry,
including operators, distributors, and food manufacturers.
Operators will get access to detailed product information, recipes,
and menu ideas to make informed choices. Distributors will have the
opportunity to unlock additional revenue through digital
advertising opportunities. Food manufacturers will gain unmatched
reach to operators nationwide, boosting brand visibility and
influence in foodservice sales."
Together, Instacart and Cut+Dry will expand opportunities for
brands by opening up access to the multi-billion dollar foodservice
industry. Brand partners will be able to reach a broader
audience and tap into the expansive foodservice market, influencing
purchase choices at critical decision points. The new partnership
will help drive growth, boost case sales, and enable highly
targeted advertising to operators in foodservice.
Instacart launched Carrot Ads technology with approximately 70
new partners in 2023, and today, nearly 220 retailer banners
utilize Carrot Ads to power their retail media business and offer
ads on their e-commerce site. Instacart Carrot Ads is
leveraged by retail partners, such as Sprouts, to reach consumers.
With the Cut + Dry collaboration Instacart will soon reach
operators, distributors, and food manufacturers in the foodservice
industry.
Instacart Carrot Ads capabilities on Cut+Dry will be available
to brands over the next few quarters.
For more information about Carrot Ads, visit
www.instacart.com/company/retailer-platform/carrot-ads.
About Cut+Dry
Cut+Dry is the leading digital commerce
platform for foodservice, seamlessly connecting distributors,
operators, and manufacturers. We empower distributors to accelerate
case growth, generate new advertising revenue, save on operations,
and enhance operator customer satisfaction. For manufacturers, we
boost revenue and case growth, syndicate rich product content,
provide digital advertising, and attract new operators. Built by
the same team that modernized Sysco's digital strategy, Cut+Dry is
on a mission to digitize the entire Foodservice industry. To learn
more, visit www.cutanddry.com.
About Instacart
Instacart, the leading grocery
technology company in North
America, works with grocers and retailers to transform how
people shop. The company partners with more than 1,500 national,
regional, and local retail banners to facilitate online shopping,
delivery and pickup services from more than 85,000 stores across
North America on the Instacart
Marketplace. Instacart makes it possible for millions of people to
get the groceries they need from the retailers they love, and for
approximately 600,000 Instacart shoppers to earn by picking,
packing and delivering orders on their own flexible schedule. The
Instacart Platform offers retailers a suite of enterprise-grade
technology products and services to power their e-commerce
experiences, fulfill orders, digitize brick-and-mortar stores,
provide advertising services, and glean insights. With Instacart
Ads, thousands of CPG brands – from category leaders to emerging
brands – partner with the company to connect directly with
consumers online, right at the point of purchase. With Instacart
Health, the company is providing tools to increase nutrition
security, make healthy choices easier for consumers, and expand the
role that food can play in improving health outcomes. For more
information, visit www.instacart.com/company, and to start
shopping, visit www.instacart.com. Maplebear Inc. is the
registered corporate name of Instacart.
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SOURCE Maplebear Inc. dba Instacart