The pair will take over Union Square on December 7 for signature sips and exclusive
holiday bottles to gift rap wrap for everyone on your
list
NEW
YORK, Dec. 3, 2024 /PRNewswire/ -- The
countdown is on as Smirnoff and the one-and-only ICY
GIRL, Saweetie, prepare to sleigh the season and turn up the
holiday heat in New York City! On
December 7, from 12 to 7 p.m.
ET, Union Square (31 E. 17th
Street) will transform into a festive hub for fans 21 and older.
The one-day-only pop-up, curated by Smirnoff and Saweetie, is the
ultimate destination for all things merry and bright – from custom
gifts for everyone on your list to exclusive holiday experiences
and unforgettable moments that are sure to make a
fa-la-la-la-lasting impression.
Step into a winter wonderland where every moment is sparkling
with holiday cheer. While sipping on festive Smirnoff cocktails and
chilled Smirnoff ICE, guests can purchase the season's must haves –
Smirnoff Peppermint Twist and Smirnoff Red, White &
Merry – and turn them into the ultimate holiday gift. Plus,
professional gift wrappers will ensure your presents look
picture-perfect, and for a little extra holiday magic, a few lucky
guests might even have their gifts wrapped by Saweetie herself!
Every moment will be an Instagram-worthy photo opportunity,
bringing fans together through our WE collective to create new
connections and kick off the holiday season with delicious Smirnoff
cocktails, Smirnoff ICE bedazzling stations, and more.
"Y'all know the ICY GRL loves to be festive, so I'm sooooo
excited to team up with Smirnoff for this holiday pop-up!" said
Saweetie. "I can't wait to wrap gifts for your crew, sip on some
holiday cocktails, and vibe with y'all. Pull up this Saturday, and
let's make it a day to remember <3 !!!!!"
Smirnoff Red, White & Merry and Smirnoff Peppermint Twist
are here to keep seasons bright. Available at retailers nationwide
in 750mL and with a 30% ABV and a suggested retail price of
$12.99, these holiday spirits are a
must-have for the season. Smirnoff Peppermint Twist is infused with
candied peppermint flavors while Smirnoff Red, White & Merry is
a festive blend of cranberry, orange and ginger.
"The holidays are a time to come together and celebrate the
moments that truly matter," said Jennifer Holiday Hudson, North America Brand
Leader at Smirnoff."With our 'WE' community at the heart of our
programming – from football game days to the holiday season – we're
bringing people together to connect, celebrate, and enjoy our
hallmark products and limited-time offerings. This
one-day-only experience with Saweetie, signature cocktails, and a
festive atmosphere is all about creating meaningful moments and
ringing in the season with style. And of course, picking up
gifts everyone 21+ on your list will absolutely love!"
Can't make it to the pop-up? No problem! Bring the holiday magic
home with these irresistible cocktails crafted with Smirnoff's
limited-edition spirits:
Smirnoff Red, White & Merry
Holiday Mule
- 1.5 oz Smirnoff Red, White & Merry
- 12 oz ginger beer
- Garnishes: Orange slice, cranberries, rosemary sprig
Instructions: Fill your mule mug with ice. Add
Smirnoff Red, White & Merry. Top with ginger beer and give it a
stir. Add the optional garnishes for some extra holiday cheer.
Smirnoff Peppermint Twist Hot Chocolate
- 1 serving of hot chocolate mix
- 6 oz hot water
- 2 oz Smirnoff Peppermint Twist
- 1 handful of marshmallows
- 1 cinnamon stick
- 2 oz almond milk (optional; reduce water oz accordingly)
Instructions: Make hot chocolate following package
instructions. Pour in Smirnoff Peppermint Twist and stir. Optional:
add almond milk. Garnish with marshmallows and a cinnamon stick.
Enjoy!
Smirnoff ICY Girl Holiday Cosmo
- 1.5 oz Smirnoff ice
- .5 blood orange liqueur
- .25 pomegranate juice
- .25 lime juice
- Lime Juice
- Garnish: Glitter Dust
To make sure you're on the nICE list, follow @Smirnoff on
Instagram and @SmirnoffUS on Twitter and keep up with the latest on
how we're bringing the holiday cheer to life. And whether you're
hosting this year's holiday party or enjoying cozy moments with
loved ones this season, please remember to always sip
responsibly.
About SMIRNOFF
Smirnoff has been giving the people what they want since 1864,
revolutionizing drinking culture across generations: from inventing
the Mule and reimagining the vodka martini to creating a cultural
mainstay that defines the flavored malt beverage category with the
launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
on Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA CONTACTS:
Brooke Smith
DIAGEO
brooke.smith@diageo.com
TAYLOR
Smirnoff@taylorstrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/tis-the-season-smirnoff-and-saweetie-unwrap-a-festive--pop-up-in-nyc-curated-for-all-your-gifting-needs-302320698.html
SOURCE Smirnoff