A continuation of the 'We Are the Spirit of
the 200%' Campaign, Buchanan's 'Más Noches Buenas' campaign,
featuring Marcello Hernández, invites fans to embrace the 200%
holiday spirit with a series of festive events, digital content and
funding opportunities for those who bring more to our tables to
share in the spirit they help create.
NEW
YORK, Dec. 4, 2024 /PRNewswire/ -- On Giving
Tuesday, Buchanan's Scotch Whisky Buchanan's Scotch
Whisky announced the "Más Noches Buenas" campaign,
inviting fans to embrace and celebrate the 200% experiences,
spirit, stories and people that make that make Noche Buena (Christmas Eve) so unique.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/buchanans_whisky/9300451-en-buchanans-scotch-whisky-mas-noches-buenas-giving-tuesday-campaign
For Buchanan's, the 200% foodservice community are the people
who most embrace the Noche Buena Spirit of giving more. Despite
being the backbone of the restaurant industry, many receive little
recognition of their impact and fewer opportunities to spend time
with loved ones, with only 57% of workers with foodservice jobs
received paid holidays last year vs. 96% in business and finance,
according to the Center for American Progress. This year, with even
more cheer and good will, the brand is embracing the 200% Holiday
Spirit by creating more space at the table
and Más Noches Buenas (more good nights) for those
who have made space for Buchanan's this holiday season.
Through the brand's 200% Futuro Fund, sponsored by
the Fairfield County Community Foundation, Buchanan's will provide
$150,000 in donations to four
nonprofits – The Street Vendor Project, The Reimagine LA
Foundation, The Texas Restaurant Association Education
Foundation, and The Restaurant Workers Community
Foundation – that support food and beverage industry workers
all year long. In addition to donations the brand will invite
several dedicated individuals who help create our cherished
traditions to join us in events throughout the season to enjoy the
festivities they fuel, in turn, giving them una noche
buena, of their own.
"The 200% foodservice community, composed of the passionate
professionals behind our favorite restaurants, cafés and bars,
sacrifice time-off during the holidays and throughout the
year," said Linda
Lagos-Morales, Brand Director, Buchanan's Scotch Whisky,
"These people are too often left 'back-of-house' instead of
'at-the-table' and are secluded from the spirit they create. As a
brand made for and by the community, we want to embrace the 200%
holiday spirit by inviting our fans to support and celebrate the
community that has always welcomed Buchanan's Whisky at the
table."
Events and initiatives that will support this donation kicked
off last month, and include:
- Festive trade dinners where Buchanan's
and NGLMitú, the leading U.S. Latin media and entertainment
company, are inviting 200% foodservice workers and leaders in
New York City, Los Angeles and Houston to enjoy a night off and a meal
prepared by local chefs.
- A limited-edition merch sale designed by
Buchanan's and Kids of Immigrants, inspired by the 200%
foodservice community. The collection includes a Hoodie
($100), Throw Blanket ($45), and KOI Tote Bag ($40) and will be available for purchase online
on kidsofimmigrants.com, on Dec. 6. Buchanan's will match 100% of all
sales made on the Kids of Immigrants website on that day, up to
$20,000, to contribute to the
$150,000 pledge from its 200% Futuro
Fund.
- Buchanan's Noche Buena hosted
by Marcello Hernández on Dec.
15, where Buchanan's will announce the final 200% Futuro
Fund contribution toward the $150,000
campaign pledge, on behalf of Marcello Hernández, as he hosts
a night of music, community and festivities that show off the true
spirit of a 200% Noche Buena!
- Bringing the 200% Holiday Spirit to fans online with a Noche
Buena Holiday Contest, inviting 200%ers to share their
unique holiday traditions – from
stunning sala fits to mom's tamale assembly line –
using the hashtag #BuchanansMásNochesBuenas for a chance to win
$1500, exclusive Buchanan's prizes
and be featured in our digital content throughout the season.
For 21+ fans who want to embrace the 200% Holiday Spirit through
food and festive sips at home, Buchanan's collaborated with
Puerto-Rican Chef Manolo López to recreate his signature
Coquito cocktail, paired with Pernil y Arroz con Gandules for the
ultimate Noche Buena meal.
How to Make Manolo López's Buchanan's Coquito
Ingredients
(Serves 15)
21 oz Buchanan's DeLuxe 12YO
14 oz sweetened condensed milk
12 oz evaporated milk
15 oz cream of coconut
0.5 oz vanilla extract
1 tsp ground cinnamon
Preparation
Mix the Buchanan's DeLuxe 12 YO, sweetened condensed milk,
evaporated milk, cream of coconut, vanilla extract and ground
cinnamon, stir until combined and chill before serving.
And for those who are looking to bring más sabor to Noche Buena or seeking the perfect gift for
someone who bring más 200% holiday spirit to the holidays,
Buchanan's Whisky is available for purchase online and in retail
stores nationwide wherever fine spirits are sold, at a retail price
of $29.99.
Stay up to date with the latest news, whisky cocktails – like
the coquito or the delicious Buchanita – and exciting
social content by following the conversation at @BuchanansUS on
Facebook and @BuchanansWhisky on Instagram. For additional
information on Buchanan's Whisky, please
visit www.BuchanansWhisky.com.
Show us how you Noche
Buena!
About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S Blended Scotch Whisky's true purpose is to unite all who
bring their 100% Hispanic and 100% American identities together to
live a 200% life. It was created to be shared with one another and
enjoyed by all, because our founder, James
Buchanan believed in the power of sharing. The BUCHANAN'S
Blended Scotch Whisky brand has more than 130 years of authentic
heritage, and every bottle represents James
Buchanan's commitment to creating the finest blended Scotch
Whiskies. The BUCHANAN'S Blended Scotch Whisky Portfolio features
four gold award-winning marques, including: BUCHANAN'S DeLuxe
Blended Scotch Whisky, BUCHANAN'S Pineapple, BUCHANAN'S MASTER
Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch
Whisky and BUCHANAN'S RED SEAL Blended Scotch Whisky. All of these
marques have been recognized in the most prestigious international
spirits competitions. For more information,
visit www.BuchanansWhisky.com or exciting social content
by following the conversation at @BuchanansUS on Facebook and
@BuchanansWhisky on Instagram.
About DIAGEO North America
DIAGEO is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. DIAGEO is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world. For
more information about DIAGEO, its people, brands and performance,
visit www.Diageo.com. Visit DIAGEO'S global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives and ways to share best practices. Follow along on
Instagram for news and information about DIAGEO North America:
@Diageo_NA.
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SOURCE Buchanan's Scotch Whisky