Komasinski brings over 20 years of experience
in AdTech leading large global organizations and a proven track
record of driving accelerated growth and scale
NEW
YORK, Jan. 14, 2025 /PRNewswire/ -- Criteo S.A.
(NASDAQ: CRTO), the commerce media company, today announced that
its Board of Directors appointed Michael
Komasinski as Chief Executive Officer and a member of the
Board, effective February 15, 2025.
Komasinski will succeed Megan
Clarken who, as previously announced, is retiring and will
be stepping down from her role as CEO and from the Board. Clarken
will serve in a senior advisory role to ensure a smooth
transition.
"We ran a comprehensive search process to identify the next CEO
of Criteo to ensure we have the right leader to spearhead the next
phase of the Company's AI-fueled transformation and vision as the
world's leading Commerce Media Platform," said Rachel Picard, Chair of Criteo's Board of
Directors. "We are thrilled that Michael is joining us to lead
Criteo at this exciting time in our journey. Michael is a
high-caliber executive with the ideal mix of skills, including
tech-enabled product development expertise, hands-on experience
managing brand and retailer relationships, and a proven ability to
drive accelerated growth and scale globally. Over the course of his
career, Michael has also demonstrated a collaborative approach to
management that has galvanized global organizations to lead in
digital marketing and technology. We are confident that Michael
will bring a valuable perspective to drive Criteo's strategy
forward, further enhancing our commerce and retail media
leadership, and building on our strong momentum thanks to Megan's
critical contributions and the dedication of the entire team."
Komasinski brings over two decades of experience in AdTech and
building brand and retail relationships globally. He has
consistently demonstrated the ability to achieve exceptional
results at global organizations, leveraging technology-driven
strategies to drive profitable growth while cultivating an
inclusive work environment. He currently serves as CEO of the
Americas, President of Global Data & Technology, and member of
the Group Executive Management team at dentsu, one of the largest
global advertising holding companies. He joined dentsu through its
acquisition of Merkle in 2016 and led both the EMEA and Americas
regions before becoming Global CEO of Merkle in 2021. At dentsu,
Komasinski led the technological transformation of its product
suite during a time of rapid innovation. Those efforts included
embedding AI across dentsu's products and platforms to enhance
value for clients and defining dentsu's client-facing data-driven
technology strategy, which resulted in significant enterprise
client wins. He also has vast retail media expertise, having grown
Merkle's retail media consulting practice and combining it with
dentsu's leading media buy-side capabilities.
"Criteo's transformation into a global commerce media powerhouse
and AdTech leader has been inspiring, and I am excited and
energized to serve as the company's next CEO and build on this
momentum," said Komasinski. "There are massive growth opportunities
in media today with new advancements in AI and a global rise in
ecommerce, which are driving hyper-personalized consumer
touchpoints across more content and devices than ever before. I'm
thrilled to be partnering with Criteo's talented team, who has
built incredible assets in AI over the years, to deliver compelling
commerce solutions for our clients and drive shareholder
value."
Prior to joining dentsu, Komasinski was responsible at Merkle
for overseeing a staff of more than 14,000 employees in over 50
locations throughout the Americas, EMEA, and APAC. He previously
served in leadership positions at Razorfish, Schawk Retail
Marketing, The Nielsen Company, and A.T. Kearney. Komasinski is a
board member of the Ad Council and serves on the client advisory
boards of Meta and Microsoft. He holds a Bachelor of Science degree
in Engineering and Philosophy from Vanderbilt
University and an MBA degree from Indiana University's Kelley
School of Business.
About Criteo
Criteo (NASDAQ: CRTO) is the global commerce media company that
enables marketers and media owners to drive better commerce
outcomes. Its industry leading Commerce Media Platform connects
thousands of marketers and media owners to deliver richer consumer
experiences from product discovery to purchase. By powering trusted
and impactful advertising, Criteo supports an open internet that
encourages discovery, innovation, and choice. For more information,
please visit www.criteo.com.
Contacts
Criteo Investor Relations
Melanie Dambre, m.dambre@criteo.com
Criteo Public Relations
Jessica Meyers,
j.meyers@criteo.com
OR
Camilla Scassellati-Sforzolini, Warren
Rizzi
FGS Global
Criteo@FGSGlobal.com
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SOURCE Criteo S.A.