SOUTHLAKE, Texas and JEDDAH, Saudi Arabia, Jan. 14,
2025 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and technology
provider that powers the global travel industry, announced the
launch of Saudia's New Distribution Capability (NDC) content on the
Sabre marketplace. This milestone marks a significant advancement
in Saudia's distribution strategy, enabling the national flag
carrier of the Kingdom of Saudi
Arabia to provide enriched content and offers to travel
buyers globally.
Saudia's NDC content is now accessible through Sabre's extensive
global travel marketplace, marking the first time Saudia has made
its NDC content available on a GDS. This technical integration
empowers travel agents, travel management companies (TMCs), and
corporations to deliver tailored offers to their customers. It also
supports Saudia's goal of modernizing its distribution
capabilities, offering more dynamic and personalized content to
travel buyers while elevating the traveler experience.
"We are excited to partner with Saudia in advancing our mutual
goal of enhancing the retailing experience through NDC," said
Kathy Morgan, Senior Vice President
of Product Management and Distribution Experience at Sabre. "The
launch of Saudia's NDC content through Sabre demonstrates our
commitment to enabling seamless access to multi-source content,
ensuring that travel agents and corporations can easily shop, book,
and service NDC offers alongside other content in our
marketplace."
Saudia, the flag carrier of Saudi
Arabia, is eager to unlock new retailing opportunities
through this collaboration, offering travelers more flexibility,
choice, and tailored services. With Sabre's NDC-enabled solutions,
Saudia can reach more travelers, delivering a more frictionless,
personalized booking experience aligned with its distribution
strategy.
Mr. Arved Von Zur Muehlen, Chief
Commercial Officer at Saudia, said: "Our partnership with Sabre is
a significant step toward realizing our vision of transforming the
travel experience for our guests. By adopting NDC, we can offer
more personalized and relevant options, delivering a superior
booking experience across all channels. Sabre's technology will
play a key role in helping us expand our retailing strategy and
cater to the diverse needs of our guests."
This partnership builds on a series of recent NDC agreements
Sabre has secured with leading airlines worldwide, including Qatar
Airways, Air Serbia, WestJet, Hawaiian Airlines, Air Canada, and
Etihad Airways, among others, aimed at enhancing modern retailing
and distribution capabilities for airlines, travel agencies, and
corporations alike.
About Sabre Corporation
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Saudia:
Saudia (Saudia Airlines) is the national flag carrier of the
Kingdom of Saudi Arabia.
Established in 1945, the company has grown to become one of the
Middle East's largest airlines.
Saudia has invested significantly in upgrading its aircraft and
currently operates one of the youngest fleets. The airline serves
an extensive global route network covering around 100 destinations
across four continents, including all 28 domestic airports in
Saudi Arabia. A member of the
International Air Transport Association (IATA) and the Arab Air
Carriers Organization (AACO), Saudia has also been a member airline
in SkyTeam, the second largest alliance, since 2012. Saudia was
recently recognized as the World's Most Improved Airline 2024 by
Skytrax, marking the third time it has received this accolade,
alongside 14 other distinguished awards. Saudia has also been
awarded the "World Class Airline 2024" for the third consecutive
year at The APEX Official Airline Ratings™ awards. Additionally,
also ranked top among global airlines for best on-time performance
(OTP) according to a report by Cirium. For
more information on Saudia, please visit
www.saudia.com
SABR-F
Media Contacts:
Cassidy
Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Fatin Said
sabrenews@sabre.com
Investors
Brian
Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
