SINGAPORE and HAINAN, China, Jan. 16,
2025 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider powering the
global travel industry, today announced a new long-term agreement
with Hainan Airlines. The carrier, which is one of the
largest in China, will use Sabre's
Fares Manager and Contract Manager to efficiently manage and
optimize international fares, helping to ensure competitiveness in
the global market.
As a prominent Chinese airline, which has been awarded the
SKYTRAX 5-Star Airline for 13 consecutive years since
2011, Hainan Airlines is expanding its international
footprint. Sabre's advanced technology will play a pivotal role in
supporting these growth plans by enhancing the airline's ability to
monitor and adjust fares dynamically to maximize revenue
opportunities.
"As we resume routes and launch new ones, having the right fare
structure across our global network is crucial to our growth
strategy," said Zhu Li, General
Manager of the International Department, Hainan Airlines
Marketing Committee. "We're pleased to expand our partnership
with Sabre, whose advanced technology solutions are supporting our
growth strategy and helping us to effectively manage and optimize
our fares. This collaboration is a key component of our commitment
to providing competitive and high-quality value to our passengers
worldwide."
Hainan Airlines flies routes across China and the world. Established in
1993, it has recently taken delivery of new aircraft and added new
routes to its network. Fares Manager will bring integrated
end-to-end automation and intelligence to its pricing strategy
across new, existing, and resumed routes.
"We're delighted to strengthen our relationship
with Hainan Airlines with this new agreement," said
Rakesh Narayanan, Vice President,
Regional General Manager, Asia
Pacific, Travel Solutions, Airline Sales. "This partnership
will enable Hainan Airlines to navigate the complexities
of global fare structures with greater agility and precision,
reinforcing our commitment to driving innovation and success
through leading technology for our airline customers."
About Sabre Corporation
Sabre Corporation is a software and technology company that
takes on the biggest opportunities and solves the most complex
challenges in travel. The Company connects travel suppliers and
buyers around the globe and across the ecosystem through innovative
products and next-generation technology solutions. Sabre harnesses
speed, scale and insights to build tomorrow's technology today –
empowering airlines, hoteliers, agencies and other partners to
retail, distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Hainan Airlines
Hainan Airlines Holding Co., Ltd. (hereafter referred to as
"Hainan Airlines") was established in January, 1993
in Hainan Province, China's largest special economic zone and free
trade port. Hainan Airlines is committed to providing
passengers with comprehensive and seamless airline services and
creating a safe and comfortable travel experience. In the first
half of 2024, Hainan Airlines and its subsidiaries
operated more than 1,400 domestic and international routes,
including nearly 1,300 domestic routes, covering all provinces,
autonomous regions and municipalities directly under the central
government in the Chinese mainland, as well as 100 international
and regional routes to 39 overseas cities, including scheduled
passenger flights, passenger charter flights, and
passenger-to-cargo flights, covering Asia, Europe,
Africa, North America and Oceania
regions. Hainan Airlines has also actively responded to
The Belt and Road Initiative by focusing on building a world-class
airline network. Hainan Airlines and its subsidiaries
have established operational bases and branches in 22 cities
including Haikou, Beijing, Guangzhou, and Shenzhen. From 1993 until
now, Hainan Airlines has been operating safely for 31
years and maintains an excellent operational record. In February
2024, Hainan Airlines was awarded the "One Star Flight
Safety Diamond Award" by the Civil Aviation Administration of
China for achieving 10 million
consecutive hours of safe flight which is a great
achievement. Hainan Airlines is the first and only
SKYTRAX 5-Star airline in the Chinese Mainland, who has been
awarded the SKYTRAX 5-Star Airline for 13 consecutive years since
2011.This honor is Hainan Airlines highest level of
recognition for our outstanding service, and also represents praise
from the passengers for our high quality services.
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Elizabeth Hands
Liz.Hands@sabre.com
Investors
Brian
Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
