Anheuser-Busch increases investment in
Super Bowl LIX and returns with the iconic brands, the star power
and the memorable stories that fans crave
ST.
LOUIS, Jan. 16, 2025 /PRNewswire/ -- For
decades, Anheuser-Busch (NYSE:BUD) brands have been in hand, on
screen and raised in celebration of the most iconic moments in
sports and entertainment. Today, Anheuser-Busch announced that
Michelob ULTRA, Busch Light,
Budweiser, Bud Light and Stella Artois will bring all-new
commercials to the broadcast of Super Bowl LIX on February 9. America's leading brewer and owner of
the top two fastest-growing brands in the industry1 –
Michelob ULTRA and Busch Light –
continues to strengthen the U.S. beer category through major
investments that celebrate beer and delight consumers, including
becoming this year's largest Super Bowl advertiser across all beer,
alcohol and consumer packaged goods companies.
Kyle Norrington, Chief Commercial
Officer, Anheuser-Busch, stated, "At Anheuser-Busch we recognize
the unique position that our decades of experience with Super Bowl
has granted us. For our brands to be an essential part of the
broadcast, the in-game experience in bars and at-home watch parties
across the country is a privilege we do not take lightly. A
cultural moment like Super Bowl is when we truly show the world
that no one can meet the moment like we can."
Anheuser-Busch will increase its investment and return to Super
Bowl LIX with five ads, three minutes of national advertising time
and 45 seconds of regional advertising time. Super Bowl LIX is a
jumping off point for each brand and will give viewers a glimpse
into what they can expect from the country's most iconic beer
brands over the next year.
- For over two decades, Michelob ULTRA, the #1
fastest-growing brand in the industry2, has been
championing an active lifestyle, encouraging social athletes to
give it their all, whether it's their first time on the court or
they're playing to fill the trophy cabinet. Making its debut during
the NFL Division and Conference Championships and Super
Bowl LIX, Michelob ULTRA is upping the ante and harnessing the
joy of friendly competition through its new brand platform, "Play
For An ULTRA".
- Busch Light, the #2
fastest-growing brand in the industry3, returns to Super
Bowl with another chapter of its "The Busch Guide by Busch Guy," a
series of humorous ads that star the brand's longtime flannel-clad
mascot, the Busch Guy, who provides cold and smooth survival skills
for the great outdoors. This year, fans in Florida can catch the high-octane spot
on gameday, before it airs nationally starting on February 16.
- For Super Bowl LIX, Budweiser is bringing its
smallest star to the biggest stage alongside the world-famous
Clydesdale hitch. Back with a heartfelt story that showcases the
grit, resilience and dedication of the brand that has been
delivering for its consumers since 1876, the commercial will air
nationally on Budweiser's digital channels and in select markets
during the game's broadcast.
- Bud Light, the #1 selling beer in the
country4, is bringing its iconic humor to neighborhoods
around the country with its Super Bowl LIX campaign. With the
help of celebrity partners that highlight the brand's passion
points in sports and music, the spot will emphasize that there are
few things easier to enjoy than good friends and cold Bud Lights.
- Following the global launch of its "Taste Worth More" campaign
in 2024, Stella Artois will continue its focus on the
moments that matter with a new campaign launching at Super Bowl
LIX. Returning to the big game after five years, the brand will
enlist the help of iconic celebrity partners to showcase that
conversations over an ice-cold Stella Artois can create meaningful
connection, even when least expected.
The new creative from Anheuser-Busch and its brands will appear
through national and regional campaigns inclusive of the general
market, Spanish language and streaming broadcasts, pre-and
post-game activations, integrations at retail and out-of-home
placements in key markets.
As one of the largest and most influential sports sponsors and
advertisers in the world, Anheuser-Busch is committed to bringing
21+ fans closer to the sports they love through the sponsorship of
flagship events, leagues, teams, stadiums, athletes, and continued
investments in communities across the country.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more
cheers. We are committed to earning our place in the moments that
matter to our consumers and making a meaningful impact in our
communities across the country. For more than 165 years,
Anheuser-Busch has carried on a legacy of brewing great-tasting,
high-quality beers that have satisfied beer drinkers for
generations.
Today, we own and operate more than 120 facilities, including
breweries, wholesaler distribution centers, agricultural
facilities, and packaging plants, and have a dedicated network of
more than 65,000 hardworking Americans across the United States who bring our beer to life.
We are home to several of America's most iconic beer and beyond
beer brands, including Michelob ULTRA, Cutwater Spirits, Stella
Artois, Budweiser, and Bud Light as well as regional brands that
provide beer drinkers with a choice of the best-tasting craft beers
in the industry. From our industry-leading efforts to support
American farmers and our nation's military, veterans, and first
responders to emergency drinking water donations and responsible
drinking programs, we are guided by our unwavering commitment to
supporting the communities we call home – that's who we are. For
more information, visit www.anheuser-busch.com or follow
Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
1 Circana Total US MULC for the 13 weeks ending
12.29.24
2
Circana Total US MULC for the13 weeks ending 12.29.24
3 Circana Total US
MULC for the13 weeks ending 12.29.24
4 Circana Total US
MULC for the13 weeks ending 12.29.24
Media Contact: Lily Herring,
lily.herring@anheuser-busch.com
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SOURCE Anheuser-Busch
