AUBURN HILLS, Mich.,
Jan. 23,
2025 /PRNewswire/ --
- New Dodge Badassador program starts search for passionate
enthusiasts to represent Dodge as brand ambassadors
- Apply now to be a Dodge Badassador at
Dodgegarage.com/badassador
- Select Dodge Badassadors will travel to events such as auto
shows, vehicle launches, enthusiast events, NHRA drag races and
more
- Perks include access to Dodge vehicles, Dodge VIP treatment,
Dodge gear and more
- Dodge Badassador program launches during annual Barrett-Jackson
auction in Scottsdale, Arizona,
this week where attendees can apply at the Dodge display
- Barrett-Jackson will also feature first Dodge Thrill Rides in
the all-new, all-electric, 670-horsepower Dodge Charger Daytona
Scat Pack
- For more information on the all-new Dodge Charger Daytona and
full Dodge vehicle lineup, visit Dodge.com
Dodge is searching for fresh talent to introduce the next
generation of Dodge muscle to a new audience, with one critical
qualification: be badass. The new Dodge Badassador program is
recruiting passionate enthusiasts to represent Dodge at events
across the country, with America's performance brand now accepting
applications at Dodgegarage.com/badassador.
"We continue to push the boundaries of performance, and we're
looking for brand ambassadors who are also ready to shake up the
status quo," said Matt McAlear,
Dodge CEO. "If Dodge isn't pushing boundaries, if Dodge isn't
making people uncomfortable, we wouldn't be Dodge, and those are
the kind of ambassadors the brand is looking for: enthusiasts who
disrupt, who will stand out and shine a light on the next
generation of Dodge muscle."
Dodge Badassadors will share the love for all Dodge performance
vehicles, including the industry's first all-electric muscle car,
the 670-horsepower Charger Daytona Scat Pack, which retains the
title as the world's quickest and most powerful muscle car. Lucky
recruits will experience the full Dodge portfolio, including the
496-horsepower Charger Daytona R/T, the 710-horsepower Dodge
Durango SRT Hellcat, the most powerful gas engine SUV ever, and the
288-horsepower Dodge Hornet R/T with PowerShot.
Select Dodge Badassadors may have the opportunity to travel to
events throughout 2025, including auto shows, new vehicle launches
and first drives, Dodge enthusiast gatherings, regional and
dealership events, NHRA drag races and more. Badassador perks
include:
- Badassador Card: Provides entry to Dodge enthusiast
and motorsports events
- Dodge Rides: Exclusive access to Dodge vehicles to
create and promote innovative content
- Dodge VIP: Elite VIP-level experience at events,
including vehicle launches, delivering behind-the-scenes access and
creating compelling content
- Dodge Social: Appear in official Dodge social
channel features and posts and leverage access to Dodge lifestyle
and motorsports partners
- Dodge Gear: Complimentary Dodge swag and
Dodge-branded gear
- Dodge Meet-ups: Face time with the Dodge team and
celebrities for Q&As and to discuss updates and collaboration
opportunities
To apply to become a Dodge Badassador and for complete program
details, visit Dodgegarage.com/badassador.
All-new Dodge Charger Daytona Thrill Rides, Badassador
Program Kickoff at Barrett-Jackson
The Dodge Badassador
program, as well as the first Dodge Thrill Rides in the all-new,
next-generation Dodge Charger Daytona, will launch in the Dodge
display area at the Barrett-Jackson auction, Jan. 18-26, in Scottsdale, Arizona.
Barrett-Jackson attendees will be the first among the public to
ride along in the all-new Dodge Charger Daytona Scat Pack, starting
Jan. 22. Not your typical electric
vehicle, the Charger Daytona Scat Pack features Drift/Donut mode.
Thrill riders will also be able to feel the rumble of the Fratzonic
Chambered Exhaust system, which delivers muscle-car levels of sound
intensity that set the Charger Daytona apart from ordinary
BEVs.
Dodge will also begin taking applications for potential Dodge
Badassadors at Barrett-Jackson, with any who feel worthy to vie for
the opportunity invited to apply at kiosks located in the Dodge
display.
Dodge//SRT
For 110 years, the Dodge brand has carried
on the spirit of brothers John and Horace
Dodge. Their influence continues today as Dodge, America's
performance brand, shifts into high gear with a lineup that
delivers unrivaled performance in each of the segments in which the
brand competes while moving forward to a future that includes
electrified muscle in the form of the next-generation, all-new
Dodge Charger.
The next-generation Dodge Charger electrifies a legend, with the
Charger retaining its title as the world's quickest and most
powerful muscle car led by the all-new, all-electric 2025 Dodge
Charger Daytona Scat Pack. The all-new Dodge Charger will also
offer performance choices via multi-energy powertrain options
including the 550-horsepower Dodge Charger SIXPACK H.O., powered by
the 3.0L Twin Turbo Hurricane High Output engine.
Dodge also keeps its foot on the gas as a pure performance brand
with the 710-horsepower Dodge Durango SRT Hellcat, the most
powerful gas engine SUV ever, and best-in-class standard
performance in the compact-utility vehicle segment with the Dodge
Hornet.
Dodge is part of the portfolio of brands offered by leading
global automaker and mobility provider Stellantis. For more
information regarding Stellantis (NYSE: STLA), please visit
www.stellantis.com.
Follow Dodge//SRT and company news and video
on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Dodge brand: www.dodge.com
Direct Connection: www.DCPerformance.com
DodgeGarage: www.dodgegarage.com
Facebook: www.facebook.com/dodge
Instagram: www.instagram.com/dodgeofficial
Twitter: www.twitter.com/dodge and @StellantisNA
YouTube: www.youtube.com/dodge,
https://www.youtube.com/StellantisNA
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SOURCE Stellantis