The brand is set to captivate all five senses
in its experiential section of the Whirlpool Corporation
booth
BENTON
HARBOR, Mich., Jan. 23,
2025 /PRNewswire/ -- Maytag is set to bring its
hardworking appliance portfolio to life at the 2025 Kitchen and
Bath Industry Show (KBIS) with an immersive, sensory experience
that highlights the brand's commitment to innovation, performance
and durability. Maytag knows hardworking homes demand hardworking
appliances that outwork, outlast and outpower the rest—and this
year, it will deliver an unforgettable showcase of performance and
power in a unique section of the Whirlpool Corporation booth
(#W1801).
"KBIS 2025 is the perfect opportunity for Maytag to demonstrate
the next level of performance," said Lindsay Jones, Maytag Integrated Brand Manager.
"We're excited for visitors to immerse themselves in an environment
that taps into every sense, showcasing how its appliances not only
meet the needs of today's households but exceed expectations in
power, design and durability."
As soon as guests enter the Maytag brand space, they'll be
captivated by an immersive experience that showcases hardworking
performance in ways never seen before. From icy visuals to furry
finishes, every detail of the booth is designed to highlight the
innovation behind Maytag products. A few examples of innovations
guests will see, hear and feel the power of include:
- The Maytag® Pet Pro Front
Load Laundry System: Specifically designed to conquer pet hair,
this washer and dryer pair helps remove fur, now available in front
load and top load configurations. In the washer, the Pet Pro Option
unleashes additional water and a deep rinse to lift and remove pet
hair. The Maytag® Pet Pro dryer traps and removes
loads of pet hair from clothes in the lint trap with the Pet Pro
option.
- The Maytag® 30-Inch Wide
Gas Range with Grill Mode: Introducing the powerhouse 30-inch
gas range, designed to handle all the demands of a kitchen with
ease. Get the perfect sear all year with Grill Mode, the perfect
solution for those who want the taste and look of grilled foods
cooked completely indoors. Explore a variety of additional cooking
modes including No-Preheat Air Fry, Air Baking, Air Roast and
more.
- The Maytag® Arctic Blue
Refrigerator with PowerCold® Feature: This 36 inch XL Capacity
side-by-side refrigerator has ultimate cooling performance. The
PowerCold® feature takes groceries from room temp
to chilly quickly, and the EvenAir Cooling System keeps everything
consistently cold front to back. The LED light tower lets you see
corner to corner on every shelf, all against a striking Arctic Blue
Interior. All with tons of internal capacity to take on any grocery
trip.
- The Maytag® Dishwasher
with PowerBlast® Cycle and Advanced
Drying System: The PowerBlast® cycle scours away
stubborn foods like egg yolk, peanut butter and even dried-on
oatmeal with ease —so all you have to do is load them in and
Advanced Drying delivers better
drying1 so dishes come out
cabinet-ready.
For more information about the brand's presence at KBIS and
events at the show, visit: WhirlpoolPro.com/KBIS2025. For
additional details about Whirlpool Corporation, its portfolio of
brands, and other offerings for building industry professionals,
visit WhirlpoolPro.com.
About Maytag Brand
For
more than 100 years, Maytag has engineered powerful and dependable
kitchen and laundry appliances to tackle the burden of household
chores. Maytag brand's wide range of products- including
refrigerators, dishwashers, ranges, cooktops, ovens and front and
top load washers and dryers - are built to do the dirty work and
designed to provide the performance you need to get the job done.
In 2014, Maytag introduced the Maytag Man – the human embodiment of
the durability, reliability and power inside all Maytag®
appliances. For more information, visit Maytag.com.
About Whirlpool Corporation
Whirlpool Corporation
(NYSE: WHR) is committed to being the best global kitchen and
laundry company, in constant pursuit of improving life at home. In
an increasingly digital world, the company is driving purposeful
innovation to meet the evolving needs of consumers through its
iconic brand portfolio, including Whirlpool®,
KitchenAid®, Maytag®, Consul®,
Brastemp®, Amana®, Bauknecht®,
JennAir®, Indesit® and
InSinkErator®. In 2023, the company reported
approximately $19 billion in annual
sales, 59,000 employees and 55 manufacturing and technology
research centers. Additional information about the company can be
found at WhirlpoolCorp.com.
Media Contact:
Hannah
Loeschorn
hloeschorn@agencyinmotion.com
312-761-1167
1 When compared to MDFS3924 normal
wash with heated dry
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SOURCE Whirlpool Corporation