INDIANAPOLIS, Feb. 25,
2025 /PRNewswire/ -- Simon®, a real
estate investment trust engaged in the ownership of premier
shopping, dining, entertainment and mixed-use destinations, today
announced a revolutionary collaboration with Shopify, the world's
leading commerce platform, and Leap, the leading platform for
physical retail. The three industry leaders will offer
comprehensive solutions for e-commerce brands to expedite their
go-to-market strategy and seamlessly open brick-and-mortar
locations across the Simon portfolio.
Ring Concierge, a New
York-based fine jewelry company, is building on the success
of its existing retail presence by leveraging a strategic
collaboration to expand into new markets. As a thriving e-commerce
brand on the Shopify platform, Ring Concierge recognized the
importance of expanding its physical retail presence to strengthen
its brand and capitalize on the growing opportunities of an
omnichannel strategy. With Leap's comprehensive Retail as a Service
(RaaS) solutions — including location sourcing, store design,
staffing, technology, and analytics—and Simon's premium retail
spaces and marketing support, the company successfully opened three
new stores in key markets nationwide within a matter of months.
"Simon, Shopify, and Leap were instrumental in helping us
implement our brick-and-mortar growth strategy," said Nicole Wegman, Founder, Ring Concierge. "Their
knowledge, expertise, and support saved us valuable time and
resources and have helped us scale our physical retail footprint
faster than we could have imagined. We are highly encouraged by our
Q4 sales performance that we saw in these new markets over the
holiday season. Our two comp locations exceeded LY 2023 and
our 3 new locations continue to acquire new customers which are
valuable to our omnichannel experience. Thanks to the expertise of
Simon, Shopify, and Leap, we efficiently and successfully
implemented our omnichannel growth strategy."
Ring Concierge has locations at two premier Simon centers:
Houston's The
GalleriaTM, Texas'
largest shopping center, and Town Center at Boca Raton®, one of South Florida's top luxury shopping
destinations.
These locations are part of a broader rollout, bringing Ring
Concierge's fleet to five locations, all powered by Leap. Their
first location on New York City's
Bleecker Street proved to be a
profitable strategy that enabled the brand's loyal and growing
customer base to experience their jewelry in-person.
"Physical stores are a vital component to a brand's omnichannel
strategy and have a proven track record for growing revenue and
attracting new customers," said Zach
Beloff, Vice President, Leasing at Simon. "We have helped
numerous e-commerce brands establish a brick-and-mortar presence
and our new collaboration with Shopify and Leap will provide an
easy way for e-commerce brands to scale their brick-and-mortar
business. We are excited to add Ring Concierge to our portfolio and
look forward to their success."
"By unifying a merchant's online and offline sales experience,
Shopify empowers millions of brands to grow and scale their
businesses," said Ritu Khanna, VP
Partnerships, Shopify. "We are thrilled to work alongside Simon and
Leap to bring e-commerce brands like Ring Concierge to physical
retail faster and easier than ever before."
"We're excited to enable Ring Concierge to further build their
brand and reach their local customer base in premium Simon
centers," said Amish Tolia, Co-Founder and CEO at Leap. "After
launching over 60 brands in physical retail, and managing a fleet
of over 100 stores, our platform understands the many challenges
that come with scaling the channel. Collaborating with Simon and
Shopify will accelerate our mission, to help winning brands scale
retail, turnkey."
Whether brands are new to physical retail or looking to expand,
Simon, Shopify, and Leap provide world-class platforms and venues
to scale brands seamlessly and faster than ever before. True
Classic and several other unique brands are already using the
industry expertise of Simon, Shopify and Leap with more brands
launching soon across Simon's premier shopping destinations.
To learn more about the Simon, Shopify and Leap collaboration,
visit
https://business.simon.com/leasing/brick-mortar-expansion.
About Simon
Simon® is a real estate investment trust engaged in the ownership
of premier shopping, dining, and entertainment mixed-use
destinations and an S&P 100 company (Simon Property Group,
NYSE: SPG). Our properties across North
America, Europe and
Asia provide community gathering
places for millions of people every day and generate billions in
annual sales. For more information, visit simon.com.
About Leap
Leap is building the world's largest
network of branded retail stores – powered by data, technology, and
scale. Leap's platform enables brands to deploy stores that work in
concert with ecommerce more rapidly and at significantly reduced
cost and risk. Brand stores powered by Leap bring modern brands to
life with compelling, immersive customer experience and operations
driven and informed by millions of data points. Learn more about
Leap's platform, and brand stores powered by Leap,
at http://leapinc.com.
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SOURCE Leap; Simon
