Introducing better picture quality, more
personalization, Backdrops, and more
Iconic Hollywood cars hitting the roads of Roku
City
Roku, Inc. (NASDAQ: ROKU) is making your TV better than ever,
with more ways to personalize and elevate your viewing experience.
Over the next few months, Roku is introducing Backdrops, Roku Smart
Picture, and updates across browse, discovery, and the mobile app
across all U.S. devices. Plus, cars will be hitting the roads of
Roku City, bringing our iconic digital downtown to life even more.
Today’s updates further demonstrate Roku’s commitment to providing
a best-in-class TV streaming experience.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240410857981/en/
Roku’s new feature Backdrops instantly
transforms your TV into a work of art and makes it the centerpiece
of the house. (Photo: Business Wire)
“We want our platform to be relevant to how you watch TV,
whether you purchased a device today or years ago,” said Preston
Smalley, Vice President of Viewer Product at Roku. “With
personalized Backdrops to suit your mood, Smart Picture for
crystal-clear visuals, and better ways to help decide what to
watch, we’re setting a new standard for streaming excellence. This
is the future of TV, tailored just for you by Roku.”
Turn your TV into a masterpiece with Backdrops
The state of your TV can shift the mood of your home. Research*
shows that 86% of TV buyers want a TV that fits in seamlessly with
their decor. Roku’s new feature Backdrops instantly
transforms your TV into a work of art and makes it the centerpiece
of the house. Simply browse through a wide catalog of free
delightful artwork, including famous classics, museum collections,
abstract designs, and more, and choose the art to update the vibe
of your room. Users can select their favorite artwork or easily
upload digital art or family photos to curate their very own
collection to display.
Get the best picture quality automatically with Roku Smart
Picture
A Harris Poll survey commissioned by Roku** shows that about 91%
of smart TV viewers don’t adjust picture settings often as they
watch different types of content, such as sports or movies. Yet 70%
of smart TV buyers say picture quality is a key feature when
purchasing a TV***. With Roku Smart Picture, you can get the best
picture quality for your Roku TV device without having to change
the settings. As apps stream, Roku Smart Picture adjusts the
backlighting, uniformity, and colors based on the type of TV.
Additionally, Roku Smart Picture automatically optimizes the
brightness and colors and selects the best picture mode—i.e.,
sports, movies, vivid, and standard—for the content you’re
watching, offering a better TV viewing experience.
Cars are hitting the roads of Roku City
Roku City is TV’s biggest and most beloved digital downtown that
on average reaches more than 40 million active accounts every
month****. According to internal Roku data***** two in three Roku
users would take a trip to Roku City if offered. Today, we’re
excited to announce we're bringing TV and movie cars to the streets
of Roku City. From an ice cream truck to a secret agent’s favorite
sports car, these dynamic additions will add a new layer of Easter
egg fun to your screen. Vehicles will change, keeping you guessing
and bringing your favorite city to life like never before.
Take browse and discovery to the next level with:
- IMDb ratings: In the coming weeks, you can expect to see
IMDb ratings across entertainment details pages, keeping you in the
know on what peers have rated TV shows and movies before you dive
in. Plus, we’re also populating a new row within What to Watch that
will feature highly rated IMDb titles, so users can tune in with
ease.
- Trailers: With trailers coming to entertainment details
pages across the platform, you can seamlessly preview TV shows or
movies, allowing you to feel confident in your selection.
- Save List Updates: We’ve made your Save List even
smarter. Now, when a TV show or movie on your Save List drops in
price or when new seasons or episodes are available, we'll let you
know with badge updates right on the entertainment tile, bringing
titles that may have been at the end of your list right to the
front.
Your ultimate companion is the Roku Mobile App
As an extension of the Roku streaming experience, the Roku
Mobile app helps you discover new content, control your TV, launch
apps, and so much more. Updates to the app include:
- New navigation bar: Users will now be able to browse
between five universal tabs: Home, Search, Remote, Devices, and
Account.
- Top Searched TV and Movies: With the all-new “Top
Searched TV and Movies” row, you can scroll through what’s popular
with other streamers and tune in. The row will be populated with
daily searched TV shows and movies from across the platform.
- Search updates: With a full keyboard, searching has
never been easier, and now the results will be more visually
immersive while you search or browse through new categories,
actors, and other topics.
Availability
All software updates will be available to Roku users in the
coming months. Roku Smart Picture is coming to all Roku TV models.
Any Roku-branded TV purchased in the spring of 2024 and onward will
come with Roku Smart Picture as the default, and those purchased
before that date will need to enable it (in picture settings).
OS 13 will roll out to all supported devices in the U.S. in the
coming months. Image assets can be found here. Release notes
can be found here.
*US Premium TV Buyer Survey, April 2022 **2023 Smart TV Study,
The Harris Poll, research commissioned by Roku, November 2023
***Recent Smart TV Buyer Tracker, Wave 1 Report Q1 2023 ****
Average Monthly Reach Q4 2023 ***** Roku City Research via
Qualtrics, February 2023
About Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content
they love, enable content publishers to build and monetize large
audiences, and provide advertisers with unique capabilities to
engage consumers. Roku TV™ models, Roku streaming players, and
TV-related audio devices are available in various countries around
the world through direct retail sales and/or licensing arrangements
with TV OEM brands. Roku-branded TVs and Roku Smart Home products
are sold exclusively in the United States. Roku also operates The
Roku Channel, the home of free and premium entertainment with
exclusive access to Roku Originals. The Roku Channel is available
in the United States, Canada, Mexico, and the United Kingdom. Roku
is headquartered in San Jose, Calif., U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance, or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to those related to the
availability, features, functionality, and attributes of the Roku
TV program, our commitment to providing best-in-class TV streaming,
and the features and benefits of the Roku platform. Except as
required by law, we assume no obligation to update these
forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in
the forward-looking statements, even if new information becomes
available in the future. Important factors that could cause our
actual results to differ materially are detailed from time to time
in the reports Roku, Inc. files with the Securities and Exchange
Commission, including our Form 10-K for the year ended December 31,
2023. Copies of reports filed with the SEC are posted on Roku’s
website and are available from Roku without charge.
Roku and Roku TV are trademarks or registered trademarks of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks, and service marks of other companies appearing in this
press release are the property of their respective holders.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240410857981/en/
Brigitte Gilbert bgilbert@roku.com
Roku (NASDAQ:ROKU)
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