Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced the launch of the fourth generation Beyond Burger®
and Beyond Beef®, the most significant renovation in the company’s
history, at grocery stores nationwide. The new Beyond Burger and
Beyond Beef, the company’s tastiest and most nutritious yet, are an
excellent source of protein – 21g per serving – and have just 2g of
saturated fat derived from avocado oil, with no cholesterol or
added antibiotics or hormones. The products’ meatier flavor and
taste were preferred over the previous version in consumer
testing1, and feedback on the new burger overall has been
overwhelmingly positive. Additionally, at a recent conference of
registered dietitians, 94% of attendees2 said they enjoyed the
taste of the new Beyond Burger, viewed it as healthful, and would
recommend it.
“I’m so excited about the new Beyond Burger and
Beef because not only do they taste incredible, but they’re super
nutritious. Beyond Meat has switched to heart-healthy avocado oil,
which brings the saturated fat in the burger and beef down to just
2 grams per serving, and they’ve also reduced the sodium from the
previous version and simplified the ingredient list. I feel proud
to recommend these products,” said Joy Bauer, renowned registered
dietitian, #1 NYT bestselling author and Beyond Meat nutrition
advisor.
Some of the key changes in the new
Beyond Burger & Beyond Beef:
- Made with avocado oil – beloved by the
nutrition community for its high levels of heart-healthy
monounsaturated fats3, the shift to avocado oil helped reduce the
saturated fat in the products by 60% to just 2g per serving (75%
less than 80/20 beef)
- Avocado oil’s smoother, more neutral flavor also allowed Beyond
Meat to unlock an even meatier, beefy flavor, and because avocado
oil has a higher smoke point, the new beef is designed to sizzle
and BBQ even better than before
- Increased protein to 21g per serving
- Added nutrient-dense plant-based ingredients including red
lentil and faba bean protein
- Simplified the ingredient list, including removing coconut and
canola oils
- 20% less sodium vs. the previous
version
“The beefier flavor and texture of our new
Beyond Burger and Beyond Beef make them the perfect option to use
in a wide variety of recipes. They caramelize and brown beautifully
when cooked, and offer the juicy, tender culinary experience of
beef. From backyard BBQs to family taco nights, we’ve designed
Beyond IV to not only be our meatiest, juiciest yet but to also be
quick and easy to prepare so that everyone can Go Beyond,” said
Diana Stavaridis, Senior Culinary Manager, Beyond Meat.
Growing portfolio of nutritious and
delicious plant-based meat products
The strong advancements in nutrition have
qualified the fourth generation Beyond Burger and Beyond Beef
products to be recognized by the nation’s leading health
organizations, including the American Diabetes Association’s
evidence-based nutritional guidelines for its Better Choices for
Life program and being included in a collection of heart-healthy
recipes certified by the American Heart Association’s Heart-Check
program. Additionally, the new products have received Good
Housekeeping’s coveted Nutritionist Approved Emblem which assesses
food products based on specific nutritional criteria as well as
taste, simplicity, and transparency, and are the first plant-based
meat products to be Clean Label Project Certified. Developed in
partnership with leading medical and nutrition experts, and
designed to meet the standards of top health organizations, the
making of the fourth generation Beyond Burger and Beyond Beef is
being chronicled in a new documentary-style short film, Planting
Change, that will be released this summer.
The debut of Beyond IV follows the expansion of
Beyond Meat’s portfolio of nutritious and delicious products
including Beyond Crumbles and Beyond Steak® which are both
certified by the American Heart Association’s Heart-Check program
and the American Diabetes Association’s Better Choices for Life
program. As part of its commitment to improving human health,
Beyond Meat has a first-of-its-kind multi-year agreement with the
American Cancer Society to advance research on plant-based meat and
cancer prevention.
"We’re proud to create products that allow you
to Eat What You Love®, like a juicy, delicious, sizzling burger,
while offering health and environmental benefits to the consumer.
We know that health is a top driver for the plant-based meat
category, and with the advancements in taste and nutrition of our
new Beyond Burger and Beyond Beef, we’re giving consumers a really
compelling reason to make the switch,” said Akerho (AK) Oghoghomeh,
Chief Marketing Officer, Beyond Meat.
Ready to try the new Beyond Burger and Beyond
Beef for yourself? Find delicious recipes, cooking videos and more
inspiration on the Beyond Meat website, with a new Beyond Meat
cookbook expected to be released this summer. The new Beyond Burger
and Beyond Beef in eye-catching gold packaging are rolling out now
at major grocery chains nationwide including Walmart, Kroger,
Albertsons, Publix, Whole Foods Market, Sprouts and more, visit the
Beyond Meat store locator to find the location nearest you.
About Beyond Meat
Beyond Meat, Inc. (NASDAQ: BYND) is a leading
plant-based meat company offering a portfolio of revolutionary
plant-based meats made from simple ingredients without GMOs, no
added hormones or antibiotics, and 0 mg of cholesterol per serving.
Founded in 2009, Beyond Meat products are designed to have the same
taste and texture as animal-based meat while being better for
people and the planet. Beyond Meat’s brand promise, Eat What You
Love®, represents a strong belief that there is a better way to
feed our future and that the positive choices we all make, no
matter how small, can have a great impact on our personal health
and the health of our planet. By shifting from animal-based meat to
plant-based protein, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. Visit www.BeyondMeat.com and follow
@BeyondMeat on Facebook, Instagram, Twitter and TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in Beyond Meat's Annual Report on Form 10-K for the
year ended December 31, 2023 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2024, as well as other
factors described from time to time in Beyond Meat’s filings with
the SEC. Such forward-looking statements are made only as of the
date of this release. Beyond Meat undertakes no obligation to
publicly update or revise any forward-looking statement because of
new information, future events or otherwise, except as otherwise
required by law. If Beyond Meat does update one or more
forward-looking statements, no inference should be made that Beyond
Meat will make additional updates with respect to those or other
forward-looking statements.
Media ContactShira
Zackaishira.zackai@beyondmeat.com
______________________________
1The People's Choice Consumer Testing (Sept 2023) "Beyond Meat
Plant-based Burger Affective CLT" [n=93]2 31 registered dietitians
surveyed at the 2024 FoodFluence conference after trying the new
Beyond Burger 3
https://www.heart.org/en/healthy-living/healthy-eating/eat-smart/fats/monounsaturated-fats
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/dadb3953-a1b7-4da6-a103-4dfc1bbbd5ec
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