BELLEMINT IS A NEXT-GEN, MOBILE FASHION
STYLING GAME THAT MERGES VIRTUAL AND REAL-WORLD
SHOPPING
LOS
ANGELES, Oct. 29, 2024 /PRNewswire/ -- Revolve
Group (RVLV), the next-generation fashion retailer for
Millennial and Generation Z consumers, through its partnership with
Muus Collective, Inc. and Griffin Gaming Partners, has
launched mobile fashion game BELLEMINT in the U.S. This
advanced fashion styling game integrates the renowned brand
portfolios of REVOLVE and FWRD into an immersive
shopping experience. As BELLEMINT's exclusive retail
partner, REVOLVE is expanding its digital presence, offering
a distinctive blend of virtual and real-world fashion, designed to
deepen customer engagement and expand its reach to new
audiences.
In BELLEMINT, players (known as Stylists) explore
REVOLVE's latest collections from popular brands, including
A.L.C., Andrea Iyamah,
Bronx and Banco, Hemant
and Nandita, Maria Lucia
Hohan, Rococo Sand, and others in an interactive
digital format, providing an innovative channel for style
inspiration and direct purchasing. Stylists tap into
self-expression by creating looks, customizing digital avatars
(Muses) with inclusive options for size, skin tone, and hair
texture, and participating in daily styling challenges. They can
connect with other stylists through voting on their looks and can
follow and friend others who inspire them. As players earn their
first promotion to a new stylist level in BELLEMINT, they
unlock a limited-time 20% discount to shop on REVOLVE,
seamlessly connecting virtual achievements with real-world rewards.
This promotion-based reward system encourages players to continue
refining their styling skills while engaging with REVOLVE
and FWRD collections. Future updates will further integrate
loyalty benefits, offering even more real-world incentives through
gameplay.
What differentiates BELLEMINT is its seamless integration
with the REVOLVE e-commerce platform, merging the virtual
world with the real world to offer customers an aspirational,
engaging, and personalized shopping experience. By tapping into the
gaming world through a sophisticated and stylized platform,
BELLEMINT supports REVOLVE's commitment to providing
exclusive, interactive experiences that foster customer loyalty and
drive innovation in retail.
"BELLEMINT offers an immersive and aspirational shopping
journey that seamlessly merges virtual fashion with real-world
trends," said Sarah Fuchs,
Co-Founder, Co-CEO, and Chair of Muus Collective. "Our initial
regional launches in Canada,
Australia, and New Zealand revealed a highly engaged audience
that embraces self-expression and spends an average of 30 minutes a
day styling, discovering, and shopping. With even more exciting
features coming soon, we're thrilled to introduce this experience
to the U.S. audience—REVOLVE's primary market—and can't wait
to see how they unlock and embrace their perfect digital and IRL
wardrobes."
"The launch of BELLEMINT marks a strategic advancement in
retail, merging immersive digital engagement with real-world
shopping incentives. At REVOLVE, we're committed to pushing
boundaries, and this partnership with Muus Collective
enables us to reach new audiences and strengthen customer
engagement and loyalty through innovative experiences. By blending
virtual and physical shopping, we're elevating our brand presence
with the potential to drive measurable growth for REVOLVE
and FWRD. - Michael Mente,
Co-Founder and Co-CEO, REVOLVE Group Inc.
"REVOLVE and Muus designed BELLEMINT to be a
digital runway for players to discover and shop curated fashion —
and for brand partners to market their products to a tailored
audience," said Emily Wang,
Partner and COO at Griffin Gaming Partners. "The game serves as
a new medium for brands to boost product discovery and brand
loyalty organically, with players repeatedly engaging with digital
clothing and accessories to win outfit styling challenges. Players
enter and vote on challenges as a creative form of self-expression,
all the while delighting in fashion inspiration and adding
real-world outfits to their cart from their favorite in-game
stylists and the game's user-generated social feed."
"BELLEMINT is a gamified platform where creativity meets
the fashion and beauty our players love, offering a unique
experience they won't find anywhere else," said Amber Bezahler, Co-Founder and Co-CEO of Muus
Collective. "We are proud to provide an inclusive experience
with an unparalleled range of skin tones, hair textures, and body
sizes—seamlessly aligned with REVOLVE's ethos. Together,
we're setting a new standard for diversity and representation in
fashion gaming."
To learn more, visit https://bellemint.com/, watch the trailer
on YouTube https://www.youtube.com/watch?v=qk3n4_YShqc and download
the game on iOS and Android -
https://bellemint.sng.link/Dp7nc/vfvd/f5t4. Media library can be
found here.
Media Contact:
REVOLVE@walkerdrawas.com
Media Contact for Muus Collective, Inc.
amanda@muuscollective.com
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV)
is the next-generation fashion retailer for Millennial and
Generation Z consumers. As a trusted premium lifestyle brand and a
go-to online source for discovery and inspiration, we deliver an
engaging customer experience from a vast, yet curated, offering of
apparel, footwear, accessories, and beauty styles. Our dynamic
platform connects a deeply engaged community of millions of
consumers, thousands of global fashion influencers, and more than
1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FWRD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel, footwear,
accessories, and beauty products from emerging, established, and
owned brands. Through FWRD, we offer a highly curated assortment of
iconic and emerging luxury brands. For more information,
visit www.revolve.com.
About Muus Collective, Inc.
Muus Collective is an
entertainment studio building community-driven, fashion-forward
experiences across mobile games and e-commerce. The studio's debut
mobile fashion game, BELLEMINT, empowers players to discover
inspiration, style unique looks, and share their creativity.
BELLEMINT is now available for download on the App Store and Google
Play. Follow the Collective
at http://www.muuscollective.com.
About Griffin Gaming Partners
Griffin Gaming Partners ("GGP") is a leading venture capital
firm, focused on the global gaming market, with over $1.3 billion in assets under management. GGP
invests in seed through growth stages at the intersection of
content, infrastructure, social platforms, and game-related
companies.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/revolve-and-muus-collective-launch-mobile-fashion-game-bellemint-in-the-us-302289997.html
SOURCE Revolve Group, Inc.