Introducing JEON SOMI x REVOLVE
collaboration
LOS
ANGELES, Oct. 17, 2024 /PRNewswire/
-- REVOLVE, the next-generation fashion retailer for
Millennial and Generation Z consumers, announces JEON SOMI,
the multifaceted South Korean-Canadian K-Pop artist, as the brand's
first-ever global brand ambassador. Known for her vibrant, playful
style and cool girl energy, JEON SOMI effortlessly embodies
the spirit of REVOLVE, where fashion meets
individuality.
JEON SOMI's approach to style and her unique blend of
boldness and sophistication resonate with the REVOLVE
aesthetic. Through this collaboration, she will merge music and
fashion - bringing her energy to the REVOLVE audience while
expanding the brand's presence globally and to an ever-growing Gen
Z fanbase.
To kick off this exciting partnership, REVOLVE will
launch an exclusive, 90s-chromatic-inspired campaign starring
JEON SOMI. The campaign will be accompanied by a curated
edit on REVOLVE that showcases JEON SOMI's iconic
style. The edit will include handpicked items that reflect her
fashion sense, along with a custom look created for the JEON
SOMI x REVOLVE campaign.
"We are so excited to welcome Jeon Somi to
the REVOLVE family. This marks our first-ever global
campaign, reflecting our commitment to supporting our growing
business in Asia and leading the
way in fashion innovation. Somi has a massive, highly engaged
fanbase and is a major cultural influence and trendsetter while
always staying authentic to who she is. We are continuously
inspired by her self-confidence and the energy she brings through
her music and cannot wait to bring our collaboration to life.
Together, we aim to create a synergy that celebrates her artistic
vision and resonates with fans worldwide, fostering a deeper
connection between music and fashion." - ep Raissa Gerona, Chief Brand Officer, Revolve Group Inc
"REVOLVE has always been my go-to
destination for fashion that compliments my style on and off the
stage. I am honored to be their first global brand ambassador and
officially introduce REVOLVE to the K-Pop community. Through
this partnership, I want to convey my personality through fashion
and empower my community to express their individuality. It's
important to me that this collaboration resonates with my fans,
creating something they will truly enjoy and connect with. I am
always pushing the boundaries of how to engage with my fans, and
REVOLVE is the perfect way to do that." - Jeon
Somi
As part of her role, JEON SOMI will also collaborate with
REVOLVE on infusing her music into creative marketing
campaigns, social content, and special appearances, offering fans a
closer look at her style and her favorite REVOLVE
pieces.
The campaign and curated edit will debut online exclusively
at REVOLVE.COM on October 17,
2024 with retail prices ranging from $125-$1,790.
Shop the Collection - HERE
Campaign Imagery - HERE
Flat Lay Imagery - HERE
Media Contacts:
REVOLVE@walkerdrawas.com
About Revolve Group, Inc.
Revolve Group, Inc. (RVLV)
is the next-generation fashion retailer for Millennial and
Generation Z consumers. As a trusted premium lifestyle brand and a
go-to online source for discovery and inspiration, we deliver an
engaging customer experience from a vast, yet curated, offering of
apparel, footwear, accessories, and beauty styles. Our dynamic
platform connects a deeply engaged community of millions of
consumers, thousands of global fashion influencers, and more than
1,000 emerging, established, and owned brands.
We were founded in 2003 by our co-CEOs, Michael Mente and Mike
Karanikolas. We sell merchandise through two complementary
segments, REVOLVE and FWRD, that leverage one platform. Through
REVOLVE, we offer an assortment of premium apparel, footwear,
accessories, and beauty products from emerging, established and
owned brands. Through FWRD, we offer a highly curated assortment of
iconic and emerging luxury brands. For more information, visit
www.revolve.com.
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SOURCE Revolve Group, Inc.