Company's 18+ Age-Gated Microsite Features
Exclusive Selections for Growing 'Kidulting" Market, Blending Humor
and Heart
ST.
LOUIS, Feb. 3, 2025 /PRNewswire/ -- Forget
chocolates and flowers—this Valentine's (and Galentine's) Day,
Build-A-Bear is turning up the heat with a bold twist on
gift-giving. Meet The Cuddly Cougar, featured in four unique gift
sets, available exclusively online in the brand's popular "Bear
Cave", an 18+ age-gated microsite that launched in 2019. Part of
the limited-edition "After Dark" Valentine's Day Collection, The
Cuddly Cougar gift sets are the unexpected gift you didn't know you
needed—for a significant other, best friend, or Galentine—making
this year's celebration anything but tame.
Tapping into the rising "kidulting" trend—where adults embrace
nostalgia and playful self-expression—this year's lineup delivers
unique, memorable gifting experiences designed with grown-ups in
mind.
Each Cuddly Cougar gift set brings a flirty charm, showcasing
multiple purrsonalities. Dressed to impress, The Cuddly
Cougar is ready to bring the purrfect look to life.
- Cuddly Cougar Stuffed Animal Signature Faux Fur
Coat. This cute cougar plush looks fierce and
fashionable dressed in her black outfit complete with a faux fur
leopard print coat.
- Cuddly Cougar Stuffed Animal Sparkly Pink
Sequence. Cuddly Cougar is on the prowl for the nearest
dancefloor in this fab stuffed animal gift set! This fierce cougar
plush looks extra fashionable dressed in her sparkly pink sequin
dress complete with silver heels on her paws.
- Cuddly Cougar Stuffed Animal 'On the Prowl.'
This fiercely fun cougar plush comes dressed in her own
"On the Prowl" tee complete with flared denim jeans, black
boots and a black handbag on her paw.
- Cuddly Cougar Stuffed Animal Romantasy Book Club.
Will you let this wildly cute cougar plush join your pack of
Romantasy readers? The cougar stuffed animal includes its
"Romantasy Book Club" outfit complete with a plush caBEARnet wine
and glass set in its paws (because book club is fun even if you
don't actually finish the book!).
For an extra-special touch, there is a Record Your Voice sound
chip in the plush that allows you to add a custom message, making
these plush gift sets truly unforgettable.
The After Dark Collection also features 11 additional
Valentine's Day plush gift sets and a variety of exclusive
accessories that take gifting to a whole new level. From the fan
favorite Lovable Lion decked out in the viral "Zaddy"
t-shirt, which has garnered over two million views on
Build-A-Bear's social media—to the Jennifur Cat Plush Red Dress
Gift Set. Add sweet plush extras like chocolate-covered
strawberries, red roses, a kitten heel, and a custom voice message
to create a personalized gift as bold, sentimental, or unique as
the person receiving it.
The Build-A-Bear After Dark collection is available exclusively
online through the brand's 18+ age-gated microsite, which launched
in 2019. To shop the After Dark collection,
visit https://www.buildabear.com/the-bear-cave/after-dark.
For more information about Build-A-Bear's broader Valentine's
Day collection, deals and same-day Uber deliveries of select furry
friends and gifts visit www.buildabear.com or
follow @buildabear on Facebook, Twitter, YouTube, Instagram,
and TikTok.
For product images click here.
About Build-A-Bear®
Since its beginning in
1997, Build-A-Bear has evolved to become a beloved
multi-generational brand focused on its mission to "add a little
more heart to life" where guests of all ages make their own "furry
friends" in celebration and commemoration of life moments. Guests
create their own stuffed animals by participating in the stuffing,
dressing, accessorizing, and naming of their own teddy bears and
other plush toys based on the Company's own intellectual property
and in conjunction with a variety of best-in-class licenses. The
hands-on and interactive nature of our more than 500 company-owned,
partner-operated and franchise experience locations around the
world, combined with Build-A-Bear's pop-culture appeal, often
fosters a lasting and emotional brand connection with consumers,
and has enabled the Company to expand beyond its retail stores to
include e-commerce sales on www.buildabear.com and
non-plush branded consumer categories via out-bound licensing
agreements with leading manufacturers, as well as the creation of
engaging content via Build-A-Bear Entertainment (a subsidiary of
Build-A-Bear Workshop, Inc.). The brand's newest communications
campaign, "The Stuff You Love," commemorates more than a
quarter-century of creating cherished memories
worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted
consolidated total revenues of $486.1
million for fiscal 2023. For more information, visit the
Investor Relations section of buildabear.com.
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SOURCE Build-A-Bear Workshop
