Fans can enter creative mode ahead of the
film's release with a new, limited-time meal and Happy Meal, both
of which include collectibles, gaming exclusives & more
CHICAGO, March 20,
2025 /PRNewswire/ -- From crafting pixel-perfect
replicas of our Golden Arches and
world-famous menu items, to stacking block upon block into full-on
restaurants, fans have been building their love for McDonald's into
Minecraft for years. Now, inspired by their imagination – and the
global big screen adventure, A Minecraft Movie, debuting in
theaters April 4 – we're bringing the
game's cinematic world to McDonald's. Introducing, A
Minecraft Movie Meal and A Minecraft Movie Happy
Meal, dropping together for the first time ever at McDonald's
restaurants nationwide.
Starting April 1, for a limited
time, McDonald's is entering the portal for an epic collaboration,
and the meals are only the beginning. Fans can also take their
creativity to the next level with access to digital experiences,
custom-designed collectibles and much more – only at
McDonald's.
Build Your World...And Your Meal
A Minecraft
Movie Meal features your choice of a Big Mac® or 10-pc.
Chicken McNuggets® plus medium fries and a drink, and a
limited-edition collectible. Fans who enjoy the 10-pc. Chicken
McNuggets Meal also get to spice things up with Nether Flame Sauce
– a limited-edition hot sauce inspired by The Nether – with crushed
red pepper and flaming cayenne, balanced with hints of garlic and
sweetness. Fans who want an extra kick can also add the sauce to
their favorite McDonald's order.
Families and our youngest fans can also enjoy A Minecraft
Movie Happy Meal featuring one of 12, film-inspired figurines
or Block World toys. Every Happy Meal comes with a scannable code
to unlock an exclusive digital game where players can complete
their very own quest in the A Minecraft Movie world
on www.happymeal.com.
Mine for Exclusive Collectibles and In-Game
Experiences
A Minecraft Movie Meal stars one of six
collectibles inspired by some of McDonald's most beloved characters
and menu items, and popular A Minecraft Movie treasures -
collect them all to stock up your inventory. Each collectible comes
with a matching card and a code that fans can redeem to unlock the
corresponding, exclusive skin in the Minecraft
Marketplace.1
- Big Mac Crystal - Mined
from the sea of special sauce, this precious block derives its
radiant shine from melty cheese and a toasty sesame seed bun.
- Birdie Wings - Keep your
eye to the sky or you might miss the early bird soaring high above
the clouds with a rare pair of elytra wings.
- Fry Helmet - Forged from the iconic French Fry box, this
enchanted helmet is rumored to protect you from friends stealing
your last Fry.
- Grimace Egg - Emerging from the depths of a purple
shake, this magical Grimace mob gets its shape from the most
coveted egg of them all.
- Soda Potion - The electrifying effect of this potion is
as mysterious as its recipe: an accidental combo of fantastic fizzy
flavors.
- Zombie Hamburglar - Little is known about this hungry
mob who spawns late at night and wanders all biomes in search of
hamburgers.
Every A Minecraft Movie Meal purchased through the
McDonald's App also gives fans an in-game bonus at no cost. Fans
will receive a one-time redeemable code to unlock the McDonald's
Add-On pack in Minecraft, which includes additional components to
your gameplay such as McDonaldland characters, builds and
tools.
"When approaching any partnership, we look for the authentic
role our brand can play in it. McDonald's fans had already created
a presence in the Minecraft game long before the opportunity to
partner with the new film," said Jennifer "JJ" Healan, McDonald's
VP, U.S. Marketing, Brand, Content & Culture. "So, we built
upon what they started and created a totally immersive experience,
custom A Minecraft Movie Meals in our restaurants, and
collectibles that unlock unique in-game features. What's special
about this campaign is that every component will feel recognizable
to both fan bases— a true merging of the McDonald's and Minecraft
universes."
So, join us on a legendary adventure and head to your local
McDonald's for A Minecraft Movie Meal or Happy Meal starting
April 1, while supplies last.
About McDonald's
McDonald's is the world's
leading global foodservice retailer with over 40,000 locations in
over 100 countries. Approximately 95% of McDonald's restaurants
worldwide are owned and operated by independent local business
owners. All marks and trademarks are the property of their
respective owners. All rights reserved.
About A Minecraft Movie
Warner Bros. Pictures
and Legendary Pictures Present A Vertigo Entertainment/On The
Roam/Mojäng Studios Production, A Jared Hess Film, A Minecraft
Movie. The film will be distributed by Warner Bros.
Pictures worldwide and by Legendary East in China and released only in theaters and IMAX
in North America on April 4, 2025, and internationally beginning
April 2, 2025.
[1] At participating McDonald's for a limited
time. While supplies last. Must opt in to email and Rewards before
purchase. ©2025 McDonald's ©2025 WBEI and Legendary. © Mojang AB.
Terms apply. See minecraft.net/mcdonalds. Minecraft (purchased
separately) with Minecraft Marketplace required. Internet access
and Microsoft account required.
Media contact:
McDonald's
USA
press@us.mcd.com
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SOURCE McDonald's
