Suzy Shuster to executive produce and recur as
co-host of the weekly series; Renee Montgomery and Sarah Tiana to
co-host
Miller Lite serves as the launch partner
With surging viewership, fan engagement, cultural prominence,
and sponsorship investments, women’s sports are more popular than
ever. More than double the number of people watched women’s sports
monthly in 2024 than in 2022*, and female athletes drive twice the
amount of social engagement as their male counterparts**. Roku has
seen this popularity firsthand, with engagement for women’s sports
in 2024 up 143% YoY on the platform***. To better serve fans, Roku
is partnering with Hello Sunshine, Rich Eisen Productions, and APX
Content Ventures to bring audiences “Women’s Sports Now,” a weekly
talk series that will dive deep into the stories of the elite women
at the heart of these games. “Women’s Sports Now” will be fans’
go-to source for everything from women’s basketball, volleyball,
soccer, college basketball, and more.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20250203657973/en/
Suzy Shuster to executive produce and
recur as co-host of the weekly series "Women's Sports Now," on The
Roku Channel, with Renee Montgomery and Sarah Tiana to co-host.
(Photo: Business Wire)
“Women’s Sports Now” will feature an outstanding all-female core
team, with each member bringing her unique experiences across
sports, journalism, and entertainment to the table. Emmy
Award-winning sports reporter Suzy Shuster will executive produce
on behalf of Rich Eisen Productions and recur as co-host. Former
WNBA star and current co-owner of the Atlanta Dream Renee
Montgomery and comedian and sports superfan Sarah Tiana will
co-host the series. Leading figures from the women’s sports world
will join the hosts as guests in each episode.
The series marks the fourth collaboration between Hello Sunshine
and The Roku Channel, following the success of Hello Sunshine’s
unscripted series “Side Hustlers” and the unscripted romantic
comedies “Meet Me in Paris” and “Meet Me in Rome.” “Women’s Sports
Now” also builds on Hello Sunshine’s growing slate of women’s
sports content, which includes the forthcoming “F1 Academy”
(Netflix) and “Surf Girls” (Prime Video). The show furthers the
relationship between Rich Eisen Productions and The Roku Channel,
which continues to distribute Emmy-nominated daily sports and
entertainment talk show “The Rich Eisen Show.” Miller Lite has
signed on as the series’ presenting launch partner through their
media agency Connect.
“I’m thrilled to be creating a show that has long been overdue
and to be working with partners like Hello Sunshine and Roku who
share that vision,” said Suzy Shuster. “Women’s sports are
taking over the world, and our goal is to celebrate these
incredible female athletes for the difference-makers they are.”
“The soaring momentum of women’s sports goes beyond one sport or
athlete; it’s a widespread sporting and cultural interest with a
broad, enthusiastic audience looking to stay connected with their
favorite teams and athletes,” said Joe Franzetta, Head of
Sports, Roku Media. “As the excitement and engagement in this
space only continue to grow, we’re proud to partner with Hello
Sunshine, a true champion of female-driven storytelling, all-star
talent Suzy Shuster, Renee Montgomery, Sarah Tiana, and our
incredible launch partner Miller Lite to create an accessible,
premium weekly talk series to entertain and inform women’s sports
fans.”
“We couldn't be more thrilled to partner with Roku and Suzy
Shuster to bring ‘Women’s Sports Now’ to life,” said Sara Rea,
Hello Sunshine's Head of Unscripted. “We’ve seen time and time
again the appetite audiences have for women’s sports. What makes
this show so special and unique is its broad appeal: whether you’re
a diehard sports fan, curious to learn more, or simply looking to
be entertained, ‘Women’s Sports Now’ is a first-of-its-kind series
focusing on women’s sports in a way that’s fun, engaging, and
reflective of how they have become an important sector in pop
culture today.”
“We are so proud to team up with Hello Sunshine and Roku for the
launch of ‘Women’s Sports Now,’” said Mara Schaefer, Senior
Director of Marketing, Miller Lite. “This fanbase is
passionate, and we can’t wait to help bring them even more stories
to cheers to.”
Suzy Shuster executive produces for Rich Eisen Productions.
Reese Witherspoon, Sara Rea, and Cassie Lambert Scalettar will
executive produce on behalf of Hello Sunshine. KP Anderson serves
as executive producer and showrunner. “Women’s Sports Now” will
join Roku’s existing lineup of premium sports talk programming
available to audiences for free including “The Rich Eisen Show” and
“GMFB: Overtime.” The series is overseen by Brian Tannenbaum, Sean
Boyle, and Louisa Lenander Friedman on behalf of Roku
Originals.
The Roku Channel is available to stream for free — no
subscription or sign-up required. Audiences can watch it on Roku
devices or TVs, and it’s also easily accessible online at
TheRokuChannel.com, iOS and Android devices, Amazon Fire TVs,
Samsung TVs and Google TVs and other Android TV OS devices.
*eMarketer US Sports Streaming 2024 Report (October 2024)
**Wasserman the Collective - From the Shadows to the Spotlight:
A new look at the increased media coverage of women's sports
(October 2024)
***Roku internal data full year 2023-2024
About The Roku Channel
Launched in 2017, The Roku Channel is the home of free
ad-supported streaming television on Roku, and features a diverse
lineup of more than 80,000 on-demand movies and programs, more than
500 live linear television channels, and premium subscription
offerings in the U.S. It licenses and distributes content from more
than 250 partners and features a growing library of Roku Originals.
In Q3 2024, The Roku Channel was the #3 app on our platform by both
reach and engagement.
About Hello Sunshine
Founded by Reese Witherspoon, Hello Sunshine puts women at the
center of every story it creates, celebrates and discovers. Hello
Sunshine tells stories across all platforms – from scripted and
unscripted television, feature films, animated series, podcasts,
audio storytelling, and digital series – all shining a light on
where women are now and helping them chart a new path forward.
Hello Sunshine is also home to Reese’s Book Club. Fast growing in
reach and influence, this community is propelled by meaningful
connections with stories, authors, and fellow members.
Hello Sunshine is part of Candle Media, an independent,
creator-friendly home for cutting-edge, high-quality,
category-defining brands and franchises. By bringing together elite
talent operating at the intersection of content, community, and
commerce, it helps to position leading entertainment businesses for
accelerated, sustainable growth in the current market and beyond.
Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment
executives Kevin Mayer and Tom Staggs, and backed by investment
capital from funds managed by Blackstone’s flagship private equity
business.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages
that unite people to celebrate all life's moments. From our core
power brands Coors Light, Miller Lite, Coors Banquet, Molson
Canadian, Carling and Ožujsko to our above premium brands including
Madrí Excepcional, Staropramen, Blue Moon Belgian White and
Leinenkugel's Summer Shandy, to our economy and value brands like
Miller High Life and Keystone Light, we produce many beloved and
iconic beers. While Molson Coors’ history is rooted in beer, we
offer a modern portfolio that expands beyond the beer aisle as
well, including flavored beverages like Vizzy Hard Seltzer, spirits
like Five Trail whiskey and non-alcoholic beverages like ZOA
Energy. As a business, our ambition is to be the first choice for
our people, our consumers and our customers, and our success
depends on our ability to make our products available to meet a
wide range of consumer segments and occasions.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250203657973/en/
Roku U.S. Media Contacts
Nicole Wilcox nwilcox@roku.com
Sophia Economou seconomou@roku.com
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