Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3

Links to promos here and here

ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past.

Featuring short standalone videos, “Best of Big Game Commercials” will premiere week of Feb. 3 exclusively on Roku’s Sports Zone– a curated destination to help fans follow their favorite teams, leagues, and sports from across all of TV.

Hosted from ADWEEK’s New York City newsroom by Chief Content Officer Zoë Ruderman, “Best of Big Game Commercials” shares insights and behind-the-scenes reporting on the biggest and best ads from past Big Games, plus what to expect this year. The short form videos feature:

  • Top 25 Countdown: Most Memorable Ads of the Past 25 Years
  • Big Game Ads of 2025: Ads You’ll See This Year
  • Big Game Trivia
  • Your Burning Questions Answered
  • Story Behind the Spot (e.g. DoorDash)
  • Brands Coming Back
  • To Celeb or Not to Celeb

“Roku brings over 90 million streaming households easy access to the content they most want to watch, including a compelling selection of programming around sports,” said David Eilenberg, Head of Content, Roku Media. “Streaming exclusively on Roku, ADWEEK’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience.”

“So many fans anticipate and remember the best ads from the Big Game, and Roku will give them a great destination to relive past favorites and get previews for what’s coming up,” said Will Lee, CEO, ADWEEK. “Our editorial team provides a great overview of the history of Big Game commercials and how they have evolved over 59 years to become the pop culture phenomena that they are today.”

*By hours streamed (Hypothesis Group: Dec 2024)

About ADWEEK

ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage.

About Roku

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #3 app on our platform by both reach and engagement. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Media Contacts Sarah Saul adspr@roku.com

Julie Faron julie@markallenco.com

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